What users are saying about
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Top Rated
634 Ratings
2 Ratings
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Score 5.8 out of 100

Qlik Sense

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Top Rated
634 Ratings
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Score 8 out of 100

Likelihood to Recommend

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Qlik Sense

Qlik Sense is not appropriate for real-time dashboards. It is fantastic for EOD or dashboards which need to be refreshed every 10-15 minutes. Qlik Sense makes a fantastic Data Warehouse, if that is what your ultimate goal is. If you have the resources, you can extend the out-of-the-box functionality to suit your needs. Unfortunately, if you do not have the resources, you may struggle with the back end of Qlik Sense.
Andrew Burns | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Nielsen Marketing Cloud
6.7
Qlik Sense
Collection of first-party data
Nielsen Marketing Cloud
5.2
Qlik Sense
Collection of third-party data
Nielsen Marketing Cloud
6.0
Qlik Sense
Access to Third-party Data Providers
Nielsen Marketing Cloud
9.0
Qlik Sense

Data Classification

Nielsen Marketing Cloud
5.8
Qlik Sense
Audience taxonomy
Nielsen Marketing Cloud
5.3
Qlik Sense
Tag Management
Nielsen Marketing Cloud
7.0
Qlik Sense
Data Analysis Dashboard
Nielsen Marketing Cloud
5.2
Qlik Sense

Ad Network Integration

Nielsen Marketing Cloud
5.0
Qlik Sense
Data Transfer
Nielsen Marketing Cloud
5.0
Qlik Sense
DSP integration
Nielsen Marketing Cloud
5.0
Qlik Sense

DMP Analytics

Nielsen Marketing Cloud
6.9
Qlik Sense
Campaign Analytics
Nielsen Marketing Cloud
7.7
Qlik Sense
Audience Analytics
Nielsen Marketing Cloud
6.2
Qlik Sense

BI Standard Reporting

Nielsen Marketing Cloud
Qlik Sense
7.3
Pixel Perfect reports
Nielsen Marketing Cloud
Qlik Sense
6.6
Customizable dashboards
Nielsen Marketing Cloud
Qlik Sense
7.8
Report Formatting Templates
Nielsen Marketing Cloud
Qlik Sense
7.4

Ad-hoc Reporting

Nielsen Marketing Cloud
Qlik Sense
7.6
Drill-down analysis
Nielsen Marketing Cloud
Qlik Sense
8.8
Formatting capabilities
Nielsen Marketing Cloud
Qlik Sense
7.4
Integration with R or other statistical packages
Nielsen Marketing Cloud
Qlik Sense
7.1
Report sharing and collaboration
Nielsen Marketing Cloud
Qlik Sense
6.9

Report Output and Scheduling

Nielsen Marketing Cloud
Qlik Sense
6.7
Publish to Web
Nielsen Marketing Cloud
Qlik Sense
8.2
Publish to PDF
Nielsen Marketing Cloud
Qlik Sense
7.1
Report Versioning
Nielsen Marketing Cloud
Qlik Sense
6.7
Report Delivery Scheduling
Nielsen Marketing Cloud
Qlik Sense
5.0
Delivery to Remote Servers
Nielsen Marketing Cloud
Qlik Sense
6.6

Data Discovery and Visualization

Nielsen Marketing Cloud
Qlik Sense
7.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Nielsen Marketing Cloud
Qlik Sense
7.8
Location Analytics / Geographic Visualization
Nielsen Marketing Cloud
Qlik Sense
7.6
Predictive Analytics
Nielsen Marketing Cloud
Qlik Sense
6.2

Access Control and Security

Nielsen Marketing Cloud
Qlik Sense
8.0
Multi-User Support (named login)
Nielsen Marketing Cloud
Qlik Sense
7.6
Role-Based Security Model
Nielsen Marketing Cloud
Qlik Sense
7.8
Multiple Access Permission Levels (Create, Read, Delete)
Nielsen Marketing Cloud
Qlik Sense
8.2
Single Sign-On (SSO)
Nielsen Marketing Cloud
Qlik Sense
8.3

Mobile Capabilities

Nielsen Marketing Cloud
Qlik Sense
6.7
Responsive Design for Web Access
Nielsen Marketing Cloud
Qlik Sense
7.7
Dedicated iOS Application
Nielsen Marketing Cloud
Qlik Sense
6.2
Dedicated Android Application
Nielsen Marketing Cloud
Qlik Sense
6.0
Dashboard / Report / Visualization Interactivity on Mobile
Nielsen Marketing Cloud
Qlik Sense
6.8

Application Program Interfaces (APIs) / Embedding

Nielsen Marketing Cloud
Qlik Sense
7.1
REST API
Nielsen Marketing Cloud
Qlik Sense
7.5
Javascript API
Nielsen Marketing Cloud
Qlik Sense
7.3
iFrames
Nielsen Marketing Cloud
Qlik Sense
7.3
Java API
Nielsen Marketing Cloud
Qlik Sense
7.2
Themeable User Interface (UI)
Nielsen Marketing Cloud
Qlik Sense
6.6
Customizable Platform (Open Source)
Nielsen Marketing Cloud
Qlik Sense
6.8

Pros

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Qlik Sense

  • Running consistently without errors which gives users confidence in the system and its numbers
  • Easy to configure and customise to adopt to manyfold sources (facebook, google analytics, filemaker, SAGE, various Excel sheets)
  • Easy to navigate within the table and graphs (drill down, slice & dice, filter, sort) and easy to export results.
  • Geoanalytics is cool
  • Very customizable user and role based security
Jürgen Muthmann | TrustRadius Reviewer

Cons

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Qlik Sense

  • Visualizations have sometimes worked slightly differently between releases requiring the need for some re-work when upgrading. Most of these have been appearance only but are still annoying.
  • Enterprise product should come with the ability to email common reports. People still want/need this but don't need all the functionality of the Nprinting product. Basic email functionality should not need to be a separate purchase. Perhaps give the basic functionality with the product to give people exposure to it would actually increase the take rate on Nprinting.
Wayne Antinore | TrustRadius Reviewer

Usability

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Qlik Sense

Qlik Sense 6.8
Based on 8 answers
Standard user interface and powerful analytic functions is GREAT.As technical person working in the background there are more things to do to make this a completely great tool.Some functions that should be standard requires consult scripting and hours.Now we are using it quite advanced and with many servers and in combination with QlikView. So overall I love the tool. But it could be better and user friendly and powerful in the background
Christer Andersson | TrustRadius Reviewer

Support Rating

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Qlik Sense

Qlik Sense 6.8
Based on 10 answers
Quick and responsive usually
Mohan Suswaram | TrustRadius Reviewer

Implementation Rating

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Qlik Sense

Qlik Sense 8.3
Based on 8 answers
Hire Qlik consultants. It's better done by them or with their aid.
Mohan Suswaram | TrustRadius Reviewer

Alternatives Considered

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Qlik Sense

Qlik Sense, from a developer side, is way easier to pick up quickly while still holding the most functionality. Tableau is nice and has similar features to Qlik, but having to create each visualization/chart on its own sheet before building a dashboard is very much living 5 years ago. The ability to create master items in Qlik is parallel to this, but Qlik has the added feature of editing the charts/visualizations at the data level within the dashboard itself. I just finished a graduate program in Data Science, at the end of which we were all asked how we felt about Tableau. The overwhelming response was that, as you dig deeper into Tableau, you realize that it is not as easy and fun as it seems on the surface. With Qlik, I have had the opposite experience. The farther I dig into its full functionality, the more I find it to be useful at every level.
Mitch Speer | TrustRadius Reviewer

Return on Investment

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Qlik Sense

  • Positive - we have been able to dramatically reduce customer churn rate with increased business visibility.
  • Positive - reduced reporting complexity by pushing/flagging employees for specific needs, thus reducing the need for best-guess reporting.
  • Positive - overall ROI has been more than measurable from a simple complexity reduction standpoint. No more creating custom reports on a monthly basis. Once a report or dashboard has been created, that report becomes a standard for us and can be easily modified for future use.
  • Positive - we've been able to reduce head-count for report generation.
Jason Webb | TrustRadius Reviewer

Screenshots

Pricing Details

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Marketing Cloud Editions & Modules

Additional Pricing Details

Qlik Sense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
tiered pricing*

* per user

Qlik Sense Editions & Modules

On-premise Edition
Qlik Sense Perpetual$1,5001
  1. 1-50 users
SaaS Edition
Qlik Sense Subscription$8401
  1. 1-50 Users
Additional Pricing Details
Qlik Sense Enterprise: Perpetual license basis, based on number of users Qlik Sense Enterprise: Subscription, based on number of users Qlik Sense Desktop: FREE Qlik Sense Cloud: FREE

Rating Summary

Likelihood to Recommend

Nielsen Marketing Cloud
5.8
Qlik Sense
8.3

Likelihood to Renew

Nielsen Marketing Cloud
Qlik Sense
6.4

Usability

Nielsen Marketing Cloud
8.0
Qlik Sense
6.8

Support Rating

Nielsen Marketing Cloud
5.0
Qlik Sense
6.8

In-Person Training

Nielsen Marketing Cloud
Qlik Sense
9.1

Online Training

Nielsen Marketing Cloud
Qlik Sense
9.1

Implementation Rating

Nielsen Marketing Cloud
Qlik Sense
8.3

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