What users are saying about
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Top Rated
941 Ratings
3 Ratings
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Score 9 out of 100

Qlik Sense

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Top Rated
941 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Data Collection

    9.6

    Nielsen Marketing Cloud

    96%

    Qlik Sense

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Collection of first-party data

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Classification

    9.2

    Nielsen Marketing Cloud

    92%

    Qlik Sense

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Audience taxonomy

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Tag Management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    10.0

    Nielsen Marketing Cloud

    100%

    Qlik Sense

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DMP Analytics

    9.2

    Nielsen Marketing Cloud

    92%

    Qlik Sense

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Campaign Analytics

    9.5
    95%
    3 Ratings
    N/A
    0 Ratings

    Audience Analytics

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    BI Standard Reporting

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    7.6

    Qlik Sense

    76%
    Qlik Sense ranks higher in 3/3 features

    Pixel Perfect reports

    N/A
    0 Ratings
    7.7
    77%
    199 Ratings

    Customizable dashboards

    N/A
    0 Ratings
    7.8
    78%
    294 Ratings

    Report Formatting Templates

    N/A
    0 Ratings
    7.3
    73%
    211 Ratings

    Ad-hoc Reporting

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    7.2

    Qlik Sense

    72%
    Qlik Sense ranks higher in 4/4 features

    Drill-down analysis

    N/A
    0 Ratings
    7.8
    78%
    302 Ratings

    Formatting capabilities

    N/A
    0 Ratings
    6.8
    68%
    295 Ratings

    Integration with R or other statistical packages

    N/A
    0 Ratings
    7.1
    71%
    143 Ratings

    Report sharing and collaboration

    N/A
    0 Ratings
    7.2
    72%
    280 Ratings

    Report Output and Scheduling

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    6.9

    Qlik Sense

    69%
    Qlik Sense ranks higher in 5/5 features

    Publish to Web

    N/A
    0 Ratings
    6.8
    68%
    196 Ratings

    Publish to PDF

    N/A
    0 Ratings
    7.0
    70%
    240 Ratings

    Report Versioning

    N/A
    0 Ratings
    6.0
    60%
    163 Ratings

    Report Delivery Scheduling

    N/A
    0 Ratings
    7.1
    71%
    166 Ratings

    Delivery to Remote Servers

    N/A
    0 Ratings
    7.7
    77%
    96 Ratings

    Data Discovery and Visualization

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    7.1

    Qlik Sense

    71%
    Qlik Sense ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    N/A
    0 Ratings
    7.5
    75%
    288 Ratings

    Location Analytics / Geographic Visualization

    N/A
    0 Ratings
    7.4
    74%
    265 Ratings

    Predictive Analytics

    N/A
    0 Ratings
    6.5
    65%
    179 Ratings

    Access Control and Security

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    8.3

    Qlik Sense

    83%
    Qlik Sense ranks higher in 4/4 features

    Multi-User Support (named login)

    N/A
    0 Ratings
    8.4
    84%
    257 Ratings

    Role-Based Security Model

    N/A
    0 Ratings
    8.1
    81%
    254 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    N/A
    0 Ratings
    8.1
    81%
    255 Ratings

    Single Sign-On (SSO)

    N/A
    0 Ratings
    8.5
    85%
    200 Ratings

    Mobile Capabilities

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    6.3

    Qlik Sense

    63%
    Qlik Sense ranks higher in 3/3 features

    Responsive Design for Web Access

    N/A
    0 Ratings
    7.2
    72%
    201 Ratings

    Mobile Application

    N/A
    0 Ratings
    6.6
    66%
    125 Ratings

    Dashboard / Report / Visualization Interactivity on Mobile

    N/A
    0 Ratings
    6.5
    65%
    171 Ratings

    Application Program Interfaces (APIs) / Embedding

    Nielsen Marketing Cloud

    Feature Set Not Supported
    N/A
    7.8

    Qlik Sense

    78%
    Qlik Sense ranks higher in 6/6 features

    REST API

    N/A
    0 Ratings
    8.6
    86%
    112 Ratings

    Javascript API

    N/A
    0 Ratings
    7.7
    77%
    84 Ratings

    iFrames

    N/A
    0 Ratings
    7.4
    74%
    84 Ratings

    Java API

    N/A
    0 Ratings
    7.4
    74%
    63 Ratings

    Themeable User Interface (UI)

    N/A
    0 Ratings
    8.0
    80%
    87 Ratings

    Customizable Platform (Open Source)

    N/A
    0 Ratings
    7.7
    77%
    76 Ratings

    Attribute Ratings

    • Nielsen Marketing Cloud is rated higher in 1 area: Likelihood to Recommend
    • Qlik Sense is rated higher in 1 area: Support Rating
    • Nielsen Marketing Cloud and Qlik Sense are tied in 1 area: Usability

    Likelihood to Recommend

    9.0

    Nielsen Marketing Cloud

    90%
    3 Ratings
    7.5

    Qlik Sense

    75%
    310 Ratings

    Likelihood to Renew

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    8.6

    Qlik Sense

    86%
    7 Ratings

    Usability

    8.0

    Nielsen Marketing Cloud

    80%
    1 Rating
    8.0

    Qlik Sense

    80%
    11 Ratings

    Support Rating

    5.0

    Nielsen Marketing Cloud

    50%
    1 Rating
    7.3

    Qlik Sense

    73%
    13 Ratings

    In-Person Training

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    9.1

    Qlik Sense

    91%
    1 Rating

    Online Training

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    9.1

    Qlik Sense

    91%
    1 Rating

    Implementation Rating

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    7.3

    Qlik Sense

    73%
    9 Ratings

    Likelihood to Recommend

    Nielsen Marketing Cloud

    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Anonymous | TrustRadius Reviewer

    Qlik Sense

    Qlik is great for environments that need data analytics but do not have the budget for something such as Tableau or Power BI. It was about a tenth of the price of competitors. It took some development work on our end, but ended up saving us hundred of thousands of dollars just in comparison to other Business Intelligence tools, not including the benefits of the smarter business decisions it led us to.
    Anonymous | TrustRadius Reviewer

    Pros

    Nielsen Marketing Cloud

    • Surveys.
    • Marketing email.
    Anonymous | TrustRadius Reviewer

    Qlik Sense

    • I use the smart search feature often to help locate key parts of information across data sources.
    • The expression editor is fairly easy to learn even if you don't have an advanced background.
    • The data load editor has both advanced and basic functionality depending on your skill level and business needs.
    Daniel Huddleston | TrustRadius Reviewer

    Cons

    Nielsen Marketing Cloud

    • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
    • Downloading reports becomes difficult, especially for household level overlap reports.
    • Develops for integration are incredibly time-consuming!
    Nikita Patel | TrustRadius Reviewer

    Qlik Sense

    • Not a lot of room for customization as we were used to in QlikView
    • UI and default navigation can be very clunky and not user friendly
    • Although the backend is fantastic, the front end experience leaves a lot to be desired. As a developer you don't have a lot of options to customized your app unless you turn to Javascript, CSS and HTML. This is not a common stack you would find in most BI developers
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Nielsen Marketing Cloud

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Nielsen Marketing Cloud Editions & Modules

    Additional Pricing Details

    Qlik Sense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $30 per month

    Qlik Sense Editions & Modules

    Edition
    Qlik Sense Business$30.001
    Qlik Sense Enterprise SaaSContact sales
    1. Per User/Per Month
    2. none
    Additional Pricing Details
    Qlik Sense Enterprise: Perpetual license basis, based on number of users Qlik Sense Enterprise: Subscription, based on number of users Qlik Sense Desktop: FREE Qlik Sense Cloud: FREE

    Likelihood to Renew

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Qlik Sense

    Qlik Sense 8.6
    Based on 7 answers
    Qlik Sense is a constantly improving it's software and working with its' users to make it better. They are great at keeping their users informed of progress and care about delivering a quality product
    Tami Svensrud | TrustRadius Reviewer

    Usability

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 8.0
    Based on 1 answer
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Anonymous | TrustRadius Reviewer

    Qlik Sense

    Qlik Sense 8.0
    Based on 11 answers
    Standard user interface and powerful analytic functions is GREAT.As technical person working in the background there are more things to do to make this a completely great tool.Some functions that should be standard requires consult scripting and hours.Now we are using it quite advanced and with many servers and in combination with QlikView. So overall I love the tool. But it could be better and user friendly and powerful in the background
    Christer Andersson | TrustRadius Reviewer

    Support Rating

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 5.0
    Based on 1 answer
    I am rating this as neutral due to having minimal interaction with them
    Anonymous | TrustRadius Reviewer

    Qlik Sense

    Qlik Sense 7.3
    Based on 13 answers
    Not only can you ask the support team for help, but you can also ask the community. Also with the community there is a vast amount of problems that have already been solved. The problem you are encountering has a likely chance of already being discussed and even solved in the community section saving you time from reaching out.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Qlik Sense

    Qlik Sense 9.1
    Based on 1 answer
    The instructor was very knowledgeable.
    Anonymous | TrustRadius Reviewer

    Online Training

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Qlik Sense

    Qlik Sense 9.1
    Based on 1 answer
    The online instructor was very knowledgeable.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Qlik Sense

    Qlik Sense 7.3
    Based on 9 answers
    Hire Qlik consultants. It's better done by them or with their aid.
    Mohan Suswaram | TrustRadius Reviewer

    Alternatives Considered

    Nielsen Marketing Cloud

    Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.
    Anonymous | TrustRadius Reviewer

    Qlik Sense

    I did not select Qlik Sense. Both Tableau and Power Bi are better solutions than Qlik. Tableau provides better data visualizations. Power BI provides much better ease of data extraction and is more scalable for embedding into software solutions. Both provide better licensing deals (=cheaper) than Qlik. Overall, I would choose Power BI, Tableau then Qlik Sense in that order.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Nielsen Marketing Cloud

    • Audience de-duplication
    • MTA tagging and results
    • Audience Building capabilities
    Nikita Patel | TrustRadius Reviewer

    Qlik Sense

    • Once an app is published and running good, we can quickly see the time we save to analyze data.
    • It's hard sometimes to realize the money we save by using this system.
    • People start understanding the power of data and asking more questions.
    Anonymous | TrustRadius Reviewer

    Screenshots

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