What users are saying about
8 Ratings
2 Ratings
8 Ratings
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Score 8.1 out of 100
2 Ratings
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Score 1 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
Springbot
WYSIWYG email editor
Omnisend
6.1
Springbot
Dynamic content
Omnisend
8.0
Springbot
Ability to test dynamic content
Omnisend
8.0
Springbot
Landing pages
Omnisend
10.0
Springbot
A/B testing
Omnisend
8.0
Springbot
Mobile optimization
Omnisend
10.0
Springbot
Email deliverability reporting
Omnisend
8.0
Springbot
List management
Omnisend
10.0
Springbot
Triggered drip sequences
Omnisend
8.8
Springbot

Reporting & Analytics

Omnisend
9.2
Springbot
Dashboards
Omnisend
9.4
Springbot
Standard reports
Omnisend
9.0
Springbot

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Springbot

  • They make promises
  • They could design nice things
Anonymous | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Springbot

  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best | TrustRadius Reviewer

Usability

Omnisend

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Springbot

  • We were not able to send a single email through them in 3 months.
  • Wasted numerous hours of dealing with onboarding.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Springbot

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Springbot Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Omnisend
    9.0
    Springbot
    1.0

    Usability

    Omnisend
    Springbot
    9.0

    Add comparison