TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    OntraportOrtto
    Editions & Modules
    No answers on this topic
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    OntraportOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    OntraportOrtto
    Considered Both Products
    Ontraport
    Chose Ontraport
    I chose Ontraport over Infusionsoft because I believe it is just as powerful but less confusing.
    Incentivized
    Chose Ontraport
    More efficient...email management + CRM all in one.
    Chose Ontraport
    Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks …
    Chose Ontraport
    I evaluated Infusionsoft. I picked ontraport because I liked their marketing and support staff.
    Chose Ontraport
    ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
    Chose Ontraport
    Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.

    VTrenz, Marketo, Silverpop …
    Chose Ontraport
    I really liked the robust features presented in a way that made sense to me. I needed a higher level system that I could understand how to use with little or no ramp-up time.
    Chose Ontraport
    ONTRAPORT was 1000% superior to customer.io - I feel CI was made by techie people who never learned online marketing. I didn't use Infusionsoft long enough to really see which is better.
    Incentivized
    Chose Ontraport
    I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are …
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    OntraportOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ontraport and Ortto
    Feature
    Ontraport
    9.0
    17 Ratings
    15% above category average
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor8.216 Ratings8.911 Ratings
    Dynamic content10.014 Ratings8.98 Ratings
    Ability to test dynamic content8.37 Ratings8.98 Ratings
    Landing pages10.016 Ratings00 Ratings
    A/B testing9.912 Ratings8.98 Ratings
    Mobile optimization8.410 Ratings8.910 Ratings
    Email deliverability reporting6.016 Ratings9.911 Ratings
    List management10.016 Ratings8.911 Ratings
    Triggered drip sequences9.813 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Ontraport and Ortto
    Feature
    Ontraport
    5.5
    17 Ratings
    36% below category average
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation7.115 Ratings9.911 Ratings
    Lead scoring and grading2.413 Ratings00 Ratings
    Data quality management2.614 Ratings8.910 Ratings
    Automated sales alerts and tasks10.016 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ontraport and Ortto
    Feature
    Ontraport
    7.7
    8 Ratings
    2% above category average
    Ortto
    8.9
    9 Ratings
    16% above category average
    Calendaring6.25 Ratings00 Ratings
    Event/webinar marketing9.38 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ontraport and Ortto
    Feature
    Ontraport
    7.1
    4 Ratings
    6% below category average
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social sharing and campaigns7.13 Ratings00 Ratings
    Social profile integration7.24 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ontraport and Ortto
    Feature
    Ontraport
    9.3
    16 Ratings
    21% above category average
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards10.015 Ratings8.912 Ratings
    Standard reports8.012 Ratings8.912 Ratings
    Custom reports10.010 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ontraport and Ortto
    Feature
    Ontraport
    7.3
    15 Ratings
    4% below category average
    Ortto
    8.9
    9 Ratings
    15% above category average
    API3.011 Ratings8.98 Ratings
    Role-based workflow & approvals9.09 Ratings00 Ratings
    Customizability10.013 Ratings8.99 Ratings
    Integration with Salesforce.com7.31 Ratings8.97 Ratings
    Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
    Integration with SugarCRM7.31 Ratings00 Ratings
    Best Alternatives
    OntraportOrtto
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OntraportOrtto
    Likelihood to Recommend
    10.0
    (20 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (3 ratings)
    -
    (0 ratings)
    Performance
    7.7
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (3 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OntraportOrtto
    Likelihood to Recommend
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    Ortto
    No answers on this topic
    Usability
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    Ortto
    No answers on this topic
    Performance
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    Ortto
    No answers on this topic
    Support Rating
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    Ortto
    No answers on this topic
    In-Person Training
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    Ortto
    No answers on this topic
    Implementation Rating
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Scalability
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    Ortto
    No answers on this topic
    Return on Investment
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.