Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opal
Score 4.6 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Slack
Score 9.0 out of 10
N/A
Slack is a group messaging or team collaboration app that aims to simplify communication for businesses. Features include open discussions, private groups, and direct messaging, as well as deep contextual search and message archiving, and file sharing. Slack integrates with a number of other tools, such as MailChimp, Dropbox, and Google Drive. Slack was acquired by Salesforce in December 2020. The product is free to use, and also has paid plans with more features and greater controls. The…
$0
per month per user
Pricing
OpalSlack
Editions & Modules
No answers on this topic
Free
$0
Pro
$7.25*
per month per user
Business+
$12.50*
per month per user
Enterprise
Contact Sales
Offerings
Pricing Offerings
OpalSlack
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Per active user, per month, when paying once a year. Pro is $8.75 USD per active user when paying month to month. Business+ is $15.00 USD per active user when paying month to month.
More Pricing Information
Community Pulse
OpalSlack
Considered Both Products
Opal
Chose Opal
Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer.
Slack

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
OpalSlack
Project Management
Comparison of Project Management features of Product A and Product B
Opal
-
Ratings
Slack
7.9
400 Ratings
0% above category average
Task Management00 Ratings7.8252 Ratings
Gantt Charts00 Ratings7.061 Ratings
Scheduling00 Ratings7.8208 Ratings
Workflow Automation00 Ratings7.9227 Ratings
Mobile Access00 Ratings9.2387 Ratings
Search00 Ratings8.2385 Ratings
Visual planning tools00 Ratings7.3150 Ratings
Communication
Comparison of Communication features of Product A and Product B
Opal
-
Ratings
Slack
8.6
410 Ratings
7% above category average
Chat00 Ratings9.7410 Ratings
Notifications00 Ratings9.0406 Ratings
Discussions00 Ratings9.2397 Ratings
Surveys00 Ratings8.1249 Ratings
Internal knowledgebase00 Ratings7.7249 Ratings
Integrates with GoToMeeting00 Ratings8.5111 Ratings
Integrates with Gmail and Google Hangouts00 Ratings8.5184 Ratings
Integrates with Outlook00 Ratings8.4122 Ratings
File Sharing & Management
Comparison of File Sharing & Management features of Product A and Product B
Opal
-
Ratings
Slack
8.4
384 Ratings
4% above category average
Versioning00 Ratings8.0185 Ratings
Video files00 Ratings8.5340 Ratings
Audio files00 Ratings8.6335 Ratings
Document collaboration00 Ratings8.1269 Ratings
Access control00 Ratings8.2250 Ratings
Advanced security features00 Ratings8.2213 Ratings
Integrates with Google Drive00 Ratings8.8213 Ratings
Device sync00 Ratings9.2273 Ratings
Best Alternatives
OpalSlack
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Score 8.6 out of 10
Stackby
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Score 9.6 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.8 out of 10
Troop Messenger
Troop Messenger
Score 9.7 out of 10
Enterprises
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.7 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OpalSlack
Likelihood to Recommend
1.0
(6 ratings)
9.3
(410 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.4
(20 ratings)
Usability
-
(0 ratings)
9.9
(29 ratings)
Support Rating
-
(0 ratings)
1.0
(65 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
OpalSlack
Likelihood to Recommend
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Read full review
Salesforce
I would definitely recommend Slack to everyone who needs a messaging platform for work. The thing that I most appreciate on Slack is the possibility of talking to my coworkers without using my personal number or personal apps. This way, I can separate what is work and what is not. Slack even has the option to mute notifications after work hours. I'm able to keep track of every project and discuss them in an easy and fast way. Another great thing is that you can keep and check the history of channels and groups, this way the discussions are never lost when someone joins the project in the middle of it or someone leaves, the history is always there. The only thing that bothers me in the platform is the system of threads, where you can easily lose the messages cause they look kind of hidden. If you have multiple subjects with someone and the person only responds in threads, it's very common to lose their messages.
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Pros
Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Read full review
Salesforce
  • Organize threads of project content - WAY easier than having multiple emails
  • Provide the ability for others to observe communication on projects or topics that they aren't directly involved in
  • Create a space to share universal business announcements
  • Create spaces for topics that are fun
Read full review
Cons
Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Read full review
Salesforce
  • While threads exist to keep conversations organized, managing and finding threads within channels can be cumbersome. Enhancements in thread management and search capabilities could be beneficial.
  • Slack has a limit on the size of files that can be directly uploaded. Increasing this limit or providing smoother integration with external file-sharing services could be beneficial.
  • Managing guest access can be cumbersome, and simplifying the process for inviting and controlling guest users would be beneficial.
  • Slack primarily operates within individual workspaces, making it challenging to collaborate across different workspaces. Enhancing features for inter-workspace communication could improve collaboration for organizations with multiple Slack instances.
Read full review
Likelihood to Renew
Opal
No answers on this topic
Salesforce
As useful as Slack has become within our company, I feel fairly confident we will continue to use Slack as a communication tool. They continue to improve their software and add value to its use within our office. Customer service delivers, which is an absolute must. Looking forward to how they improve.
Read full review
Usability
Opal
No answers on this topic
Salesforce
As long as you use the basic chat features and nothing more, it really is super easy to understand and use. Once you want to take advantage of some of the more advanced features and capabilities, that's when things get complicated. Anyone who has use SMS or a chat program before will be able to figure out the basics though, so rolling this out should be relatively straightforward and not required exhaustive training. Teaching chat etiquette is something else though.
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Support Rating
Opal
No answers on this topic
Salesforce
I've never had to contact support for Slack which is a great testament to its ease and use. Adding people outside of the organization takes a little getting used to, but ultimately allows for greater collaboration between FTE and contractors. There is no clear alternative to this software, so it's the best we can do for now.
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Implementation Rating
Opal
No answers on this topic
Salesforce
It always helps if you communicate to everyone in the organization how important it is to drop whatever other chat tools they are using and jump quickly to Slack. They will all fall in love with it.
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Alternatives Considered
Opal
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
Read full review
Salesforce
Microsoft Teams got very confusing for me with all of the tabs and different things to learn how to use it. I felt that Slack has a much cleaner look and makes it easy for anyone to learn how to use. I also like how it integrates seamlessly into our Google/mac workspace!
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Return on Investment
Opal
  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
Read full review
Salesforce
  • Allowing our team to communicate, especially in a remote-first environment is invaluable
  • Sharing sensitive information securely is a great feature so we don't have to rely on other software
  • Direct communication with our clients through Slack Connect helps us reach a larger audience and therefore increases our opportunity for revenue
Read full review
ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.