7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
124 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.3 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Project Management

Opal
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Task Management
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Gantt Charts
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Scheduling
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Workflow Automation
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Mobile Access
Opal
1.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Search
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Visual planning tools
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Communication

Opal
6.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Chat
Opal
4.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Notifications
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Discussions
Opal
4.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

File Sharing & Management

Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Versioning
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Video files
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Audio files
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Document collaboration
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Access control
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Listening/monitoring

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sentiment analysis
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Broad channel coverage
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Publishing

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content planning and scheduling
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Audience targeting
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Content optimization
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Workflow management
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Engagement

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Automated routing and prioritization
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Customer interaction histories
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Bulk actions
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Marketing

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Lead generation
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Content marketing
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Paid media management
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Campaigns and promotions
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Channel coverage/integration

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Twitter
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
LinkedIn
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Pinterest
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
YouTube
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Campaign success analytics
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Role-based user permissions & privileges
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Mobile access
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

Opal

  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
Kelly Rigotti profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
No photo available

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
My biggest frustration with Sprinklr was the usability. The features were usually there, but not always easy to navigate. My use of the product was primarily for analytics, so I'm biased towards the need to access social engagement metrics. Sprinklr collects a lot of this data, which is great, but accessing it was complicated and divided up into separate modules that had you looking at the data from so many different viewpoints, it was hard to remember which was best or how you got there. And because it was collecting its own data and also collecting Facebook Insights data, there was confusing overlap.
No photo available

Reliability and Availability

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
Support is quick to respond, detailed in their instructions, and highly customizable.
No photo available

In-Person Training

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Opal

Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck profile photo

Scalability

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Opal

  • Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning.
  • Ability to transition from reactive content posting to proactive content planning
  • Fewer errors due to established approvals process
  • Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI.
  • Increased efficiency means the ability to post more content and be more targeted = increased ROI.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Rebecca Ruck profile photo

Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Add comparison