7 Ratings
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Top Rated
137 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
137 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Task Management
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Gantt Charts
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Scheduling
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Workflow Automation
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Mobile Access
Opal
1.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Search
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Visual planning tools
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Communication

Opal
6.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Chat
Opal
4.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Notifications
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Discussions
Opal
4.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

File Sharing & Management

Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Versioning
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Video files
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Audio files
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Document collaboration
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Access control
Opal
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Listening/monitoring

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Sentiment analysis
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.3
Broad channel coverage
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0

Publishing

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Content planning and scheduling
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Audience targeting
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.8
Content optimization
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9
Workflow management
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1

Engagement

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Automated routing and prioritization
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Customer interaction histories
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Bulk actions
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5

Marketing

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Lead generation
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Content marketing
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Paid media management
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6
Campaigns and promotions
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4

Channel coverage/integration

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Twitter
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Facebook
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.6
LinkedIn
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Google+
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Pinterest
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
YouTube
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Campaign success analytics
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Real-time tracking
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Competitor analysis
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Role-based user permissions & privileges
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Mobile access
Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.7

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.9
Based on 18 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
Anonymous | TrustRadius Reviewer

In-Person Training

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Opal
9.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5

Likelihood to Renew

Opal
10.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5

Usability

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0

Reliability and Availability

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.1

Performance

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Support

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
5.9

In-Person Training

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Online Training

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4

Implementation

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0

Scalability

Opal
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Add comparison