OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies …
We have used Basis as a DSP but found better results in integrating OpenX with our own bidder. As for Smaato, they are focused only on in-app traffic so they are a niche player. OpenX is a bigger player for agencies that have different campaigns with multiple objectives and …
OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and …
I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one …
While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice.
Verified User
Manager
Chose OpenX
OpenX probably falls in the middle. I've used MediaPlex, APN & Sitescout. OpenX is probably the second easiest to use.
Verified User
Manager
Chose OpenX
I do not use OpenX as much as I do other tools that are out there in the market these days. It is a solid system which is definitely better than some that are out there, but it needs to become a bit more competitive in my opinion to keep up with the other leaders that are out …
Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, …
Verified User
Manager
Chose OpenX
We've used Double Click and both products perform equally well.
Verified User
Manager
Chose OpenX
If OpenX wants to be used or adopted by more desks or RTB partners than it needs to provide the transparency and premium inventory that a AppNexus, ADX and Rubicon provide. This goes for the open exchange and private marketplaces.
The ad sales and ad operations team had been utilizing DoubleClick/DART previous to the migration to OpenX. One of the driving factors for the migration to OpenX was to lower costs associated with utilizing a third party such as the DoubleClick/DART system. The ease of use for …
I was not responsible for the selection decision, that was done before I joined the company. However, it was the low cost and adaptability that custom integration allowed that made it really the only solution that we knew of.