What users are saying about
35 Ratings
2 Ratings
35 Ratings
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Score 9.4 out of 100
2 Ratings
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Score 7 out of 100

Feature Set Ratings

  • Upland PostUp ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.8

Ortto

88%
9.3

Upland PostUp

93%
Ortto ranks higher in 6/8 features

WYSIWYG email editor

8.7
87%
11 Ratings
10.0
100%
1 Rating

Dynamic content

8.8
88%
8 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.7
87%
8 Ratings
N/A
0 Ratings

A/B testing

8.8
88%
8 Ratings
N/A
0 Ratings

Mobile optimization

8.8
88%
10 Ratings
N/A
0 Ratings

Email deliverability reporting

9.4
94%
21 Ratings
9.0
90%
2 Ratings

List management

8.8
88%
11 Ratings
9.0
90%
1 Rating

Triggered drip sequences

8.8
88%
11 Ratings
N/A
0 Ratings

Lead Management

9.0

Ortto

90%

Upland PostUp

Feature Set Not Supported
N/A
Ortto ranks higher in 3/3 features

Lead nurturing

9.7
97%
11 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
10 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
9 Ratings
N/A
0 Ratings

Campaign Management

8.8

Ortto

88%

Upland PostUp

Feature Set Not Supported
N/A
Ortto ranks higher in 1/1 features

Event/webinar marketing

8.8
88%
9 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

Ortto

88%

Upland PostUp

Feature Set Not Supported
N/A
Ortto ranks higher in 1/1 features

Social profile integration

8.8
88%
8 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

Ortto

87%
10.0

Upland PostUp

100%
Upland PostUp ranks higher in 3/3 features

Dashboards

8.7
87%
12 Ratings
10.0
100%
1 Rating

Standard reports

8.7
87%
12 Ratings
10.0
100%
1 Rating

Custom reports

N/A
0 Ratings
10.0
100%
1 Rating

Platform & Infrastructure

8.7

Ortto

87%

Upland PostUp

Feature Set Not Supported
N/A
Ortto ranks higher in 3/3 features

API

8.7
87%
8 Ratings
N/A
0 Ratings

Customizability

8.7
87%
9 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
7 Ratings
N/A
0 Ratings

Attribute Ratings

  • Upland PostUp is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

Ortto

87%
12 Ratings
10.0

Upland PostUp

100%
1 Rating

Likelihood to Recommend

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Upland Software

For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
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Pros

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Upland Software

  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
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Cons

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Upland Software

  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
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Pricing Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Upland PostUp

Starting Price

Editions & Modules

Upland PostUp editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Alternatives Considered

    Ortto

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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    Upland Software

    No answers on this topic

    Return on Investment

    Ortto

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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    Upland Software

    • It makes scheduling emails very easy.
    • It was very easy to learn how to use/get adjusted to.
    • We are able to keep track of scheduled mailings across all departments which is very convenient.
    Read full review

    Screenshots

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