Piano DMP vs. Yahoo DSP
Piano DMP vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Piano DMP | N/A | Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent. | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Piano DMP | Yahoo DSP | |
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Top Pros |
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Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Piano DMP | Yahoo DSP | |
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Small Businesses | MediaMath Score 7.4 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | The Trade Desk Score 8.2 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Piano DMP | Yahoo DSP | |
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Likelihood to Recommend | 8.3 (3 ratings) | 7.3 (10 ratings) |
Piano DMP | Yahoo DSP | |
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Likelihood to Recommend | Piano Software | Yahoo (Verizon Media) |
Pros | Piano Software | Yahoo (Verizon Media) |
Cons | Piano Software | Yahoo (Verizon Media) |
Alternatives Considered | Piano Software | Yahoo (Verizon Media) |
Return on Investment | Piano Software | Yahoo (Verizon Media) |
ScreenShots |