Piano DMP vs. Verizon Media Ad Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Piano DMP
Score 8.4 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Verizon Media Ad Platform
Score 7.1 out of 10
N/A
Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies advertiser and publisher solutions including SSP, DSP, a native ad marketplace, and Verizon Media Exchanges, which the vendor describes as the only direct source for O&O supply such as Yahoo, AOL, HuffPost, ESPN, Fox,…N/A
Pricing
Piano DMPVerizon Media Ad Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Piano DMPVerizon Media Ad Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Piano DMPVerizon Media Ad Platform
Data Collection
Comparison of Data Collection features of Product A and Product B
Piano DMP
8.0
3 Ratings
1% above category average
Verizon Media Ad Platform
-
Ratings
Collection of first-party data7.73 Ratings00 Ratings
Collection of third-party data8.33 Ratings00 Ratings
Access to Third-party Data Providers8.03 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Piano DMP
8.3
3 Ratings
1% above category average
Verizon Media Ad Platform
-
Ratings
Audience taxonomy8.33 Ratings00 Ratings
Tag Management8.33 Ratings00 Ratings
Data Analysis Dashboard8.33 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Piano DMP
8.2
3 Ratings
4% above category average
Verizon Media Ad Platform
7.6
6 Ratings
0% below category average
Data Transfer8.03 Ratings7.66 Ratings
DSP integration8.33 Ratings7.65 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Piano DMP
8.3
3 Ratings
4% above category average
Verizon Media Ad Platform
-
Ratings
Campaign Analytics8.03 Ratings00 Ratings
Audience Analytics8.73 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Piano DMP
-
Ratings
Verizon Media Ad Platform
7.8
9 Ratings
1% below category average
Ad campaign creation00 Ratings8.39 Ratings
Ad deployment00 Ratings8.38 Ratings
Display advertising00 Ratings7.69 Ratings
Ad display and retargeting segmentation00 Ratings7.69 Ratings
Sequence targeting00 Ratings7.06 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Piano DMP
-
Ratings
Verizon Media Ad Platform
7.6
9 Ratings
2% below category average
Ad dashboards00 Ratings7.29 Ratings
Ad performance reports00 Ratings8.09 Ratings
Ad conversion tracking00 Ratings7.69 Ratings
Ad attribution reporting00 Ratings8.06 Ratings
Cross-channel ad management00 Ratings7.76 Ratings
Ad forecasting and optimization00 Ratings7.38 Ratings
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Piano DMPVerizon Media Ad Platform
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The Trade Desk
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User Ratings
Piano DMPVerizon Media Ad Platform
Likelihood to Recommend
8.3
(3 ratings)
7.6
(10 ratings)
User Testimonials
Piano DMPVerizon Media Ad Platform
Likelihood to Recommend
Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
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Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
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Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
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Cons
Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
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Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Alternatives Considered
Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
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Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Read full review
Return on Investment
Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
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Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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ScreenShots