Quantum Metric vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Quantum Metric
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience. The solution ultimately aims to help teams agree on priorities, build products customers love, and innovate with speed and confidence.N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Quantum MetricTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Quantum MetricTwilio Segment
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Quantum MetricTwilio Segment
Top Pros
Top Cons
Features
Quantum MetricTwilio Segment
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Quantum Metric
8.7
6 Ratings
13% above category average
Twilio Segment
-
Ratings
Responsive Design for Web Access8.46 Ratings00 Ratings
Mobile Application8.66 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile9.06 Ratings00 Ratings
Mobile App Analytics8.65 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Quantum Metric
9.1
7 Ratings
3% above category average
Twilio Segment
-
Ratings
Heatmap tool9.37 Ratings00 Ratings
Click analytics9.27 Ratings00 Ratings
Scroll maps9.07 Ratings00 Ratings
Session Recording and Replay8.87 Ratings00 Ratings
User Segmentation9.07 Ratings00 Ratings
Best Alternatives
Quantum MetricTwilio Segment
Small Businesses
Smartlook
Smartlook
Score 8.7 out of 10
SALESmanago
SALESmanago
Score 9.1 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.6 out of 10
SALESmanago
SALESmanago
Score 9.1 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Quantum MetricTwilio Segment
Likelihood to Recommend
9.2
(43 ratings)
8.7
(18 ratings)
Likelihood to Renew
7.5
(2 ratings)
-
(0 ratings)
Usability
7.7
(12 ratings)
-
(0 ratings)
Support Rating
8.7
(32 ratings)
7.7
(8 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Quantum MetricTwilio Segment
Likelihood to Recommend
Quantum Metric
Quantum Metric is a true professional, and I love the level of insight and industry knowledge they bring to the table. We use it at the departmental level, including marketing, customer service, and IT. Session replay allows our data consumers to derive insights faster and easier than digging through data. It lets us see or understand how users feel and work to enhance those feelings. The quality of support and the time to respond are also noteworthy. They have great coverage, but the learning curve is very steep and requires a lot of technical support and hand-holding.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Quantum Metric
  • Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
  • Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
  • Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Quantum Metric
  • Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
  • We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
  • Expanding capabilities to integrate with high-level tools integrated.
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Likelihood to Renew
Quantum Metric
Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
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Twilio
No answers on this topic
Usability
Quantum Metric
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
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Twilio
No answers on this topic
Support Rating
Quantum Metric
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Alternatives Considered
Quantum Metric
We have used - as an organization - multiple products that each fill a roll or task Quantum Metric provides...however I think there are very few tools or SaaS solutions out there that bundle so much into one solution. QM was better than the replay tool another group was utilizing (Mouseflow) because with our contract we could capture and review way more replays as well as have those replays married to actual, quantifiable data. From an analytics point, is so much easier to install event tracking as opposed to our basic Google Analytics implementation. However, I would still use GA as a primary record for measuring overall site performance since QM doesn't have robust product sales tracking. At one point we did review a competitor called Content Square. They seemed very focused on heat mapping.
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Twilio
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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Return on Investment
Quantum Metric
  • The service is not cheap, so don't commit unless you're going to use it.
  • Really improved our tech support process by allowing us to identify problems much sooner.
  • Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Quantum Metric Screenshots

Screenshot of Industry specific Atlas guides helps improve sections of the user experience on a site or app.Screenshot of Quantum Metric Sales Funnel - Shows data in context with respect to previous weeks.Screenshot of Integrates NPS to quantify customer feedbackScreenshot of Performance timings can be calculated

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings