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Simply Measured (discontinued) vs. Sprinklr Insights

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Simply Measured (discontinued)

    Score7.2 out of 10
    N/ASimply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

    $89

    per month per user

    Sprinklr Insights

    Score7.5 out of 10
    N/ASprinklr Insights is a Market Intelligence platform that provides enterprises with consumer, competitor, and market data across more than 30 channels. It centralizes Social Media Monitoring, Brand Intelligence, Voice of the Customer, crisis-management, and Competitive Intelligence workflows on one platform. Sprinklr Insights analyzes conversations from social, digital, news, review, and owned-data sources to help teams monitor audiences, reputation, market trends, and brand performance.…N/A
    Pricing
    Simply Measured (discontinued)Sprinklr Insights
    Editions & Modules
    Standard
    $89
    per month per user
    Professional
    $149
    per month per user
    Advanced
    $249
    per month per user
    Sprinklr Insights
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    Simply Measured (discontinued)Sprinklr Insights
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsSprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
    More Pricing Information
    Community Pulse
    Simply Measured (discontinued)Sprinklr Insights
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    24 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    18 Answers
    Best Alternatives
    Simply Measured (discontinued)Sprinklr Insights
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    No answers on this topic
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    HG Insights Platform
    Score9.2 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    HG Insights Platform
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Simply Measured (discontinued)Sprinklr Insights
    Likelihood to Recommend
    7.5
    (13 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    9.2
    (7 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (2 ratings)
    7.4
    (3 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    User Testimonials
    Simply Measured (discontinued)Sprinklr Insights
    Likelihood to Recommend
    Discontinued Products
    When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
    Incentivized
    Read full review
    Sprinklr
    Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
    • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
    • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
    • Key insights generated in the dashboard page help add fast context for performance.
    Incentivized
    Read full review
    Sprinklr
    • Product Insight — Being able to add in our products so we can have positive and negative insights.
    • Community Insights — We were able to watch out community and see what they were talking about.
    • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
    • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
    • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
    Incentivized
    Read full review
    Sprinklr
    • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
    • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
    • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Usability
    Discontinued Products
    The interface is very simple and organized around the core elements of the platform : the reports.
    Read full review
    Sprinklr
    The interface is user-friendly and quite intuitive. However, the tool is very complete and the app can seem a bit dense at times with a lot of different places and categories. It just takes a bit of time to adjust before being a great tool
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
    Incentivized
    Read full review
    Sprinklr
    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Very good implementation.
    Read full review
    Sprinklr
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
    Incentivized
    Read full review
    Sprinklr
    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
    • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
    Read full review
    Sprinklr
    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
    Incentivized
    Read full review
    ScreenShots