Social Report vs Sprout Analytics (Simply Measured)

• Bulk upload of social media posts
• Tracking conversions for posts
• Granular data from your social media profiles

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• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

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• The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
• I dont believe it has a mobile app.

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• While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
• Not a super user friendly interface. I found it to be a bit clunky and dated looking.
• While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.

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• We use Social Report to manage our client's accounts and they appreciate the quality of the reports produced by Social Report
• Being able to monitor how well our social media is working has allowed us to improve our social media content and drive more traffic to our site
• Reduced time managing and updating our social media accounts has improved our profitability

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• Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
• Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?

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