Thrive Leads vs. ZoomInfo Marketing

I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.

Incentivized

I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.

Incentivized

• Easy to use
• Beautifully designed for excellent customer experience
• A/B testing capabilities

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• Audience Coverage.
• Advertising Performance.
• Intent Data.

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• Experienced a few bugs and slowdowns on high traffic sites
• Could use more flexibility for tagging leads in our email provider
• Occasionally stopped working in the back end — needed customer support to help

Incentivized

• The integration with SalesOS leaves much to be desired.
• It's hard to prospect accounts within MarketingOS
• There were a few technical issues that need to be fixed.

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Thrive Leads can be easily used by anyone who has the basic skills to work within the WordPress environment and who has the knowledge about lead capture and segmentation. As a lead capture tool, I think it's use is restricted to obtaining contact information in different settings, which it does flawlessly.

Incentivized

Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.

Incentivized

In general, the support is great. When living in a different time zone, the support can seem slow but it's not. Most of the time, any issues I have get sorted out quickly and if it's not the first time, it generally gets fixed on the second go. Their knowledge base is good too although sometimes it's hard to search. Not usually their fault, more that users don't title their problems better.

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They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

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Calls using Zoom remote sessions, emails chat.

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They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

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I've used Optin Monster and Poptin on other projects. Both are good software for different use cases. Poptin is great if you are scrappy, just getting started, and you need a proof of concept and want to keep costs low until you've tested the market. Poptin isn't anywhere near as easy to use as Thrive Leads, but that $0 price tag is meaningful while you are just getting started. OptinMonster isn't as easy or intuitive to use as a builder, but the advantage is that more VAs have used Optin Monster as have used Thrive Leads, so you often don't have to do as much training. I would consider OptinMonster in cases where a website isn't build using Thrive Themes and where an incumbent VA is already well versed in the software.

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ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

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No, it was clear.

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Enable scalable process and implementation to use for marketing and sales.

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• Grew our email list quickly through opt in offers
• Decreased time to build campaigns manually
• Increased donations from email subscribers

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• Return on investment is difficult with high cost per license
• helps both sales and marketing with prospecting and campaigns
• conversions were increased with use of the product

Incentivized