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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    WorkArea

    Score10 out of 10
    N/AWorkArea (formerly WebLinc) is an e-commerce platform and services provider for fast growing online retailers. Its technologies and strategic expertise empower enterprise level companies running global, omnichannel commerce operations, B2C or B2B. It is a VTEX brand since the early 2021 acquisition.N/A
    Pricing
    WooCommerceWorkArea
    Editions & Modules
    Woo Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    WooCommerceWorkArea
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    WooCommerceWorkArea
    Considered Both Products
    Automattic
    No answer on this topic
    VTEX
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    43 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    40 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    36 Answers
    No answers on this topic
    Features
    WooCommerceWorkArea
    Online Storefront
    Comparison of Online Storefront features of WooCommerce and WorkArea
    Feature
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    WorkArea
    4.4
    1 Ratings
    56% below category average
    Product catalog & listings8.095 Ratings5.01 Ratings
    Product management8.096 Ratings6.01 Ratings
    Bulk product upload7.278 Ratings4.01 Ratings
    Branding7.383 Ratings5.01 Ratings
    Mobile storefront9.388 Ratings2.01 Ratings
    Product variations8.088 Ratings5.01 Ratings
    Website integration9.596 Ratings2.01 Ratings
    Visual customization7.392 Ratings6.01 Ratings
    CMS7.974 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of WooCommerce and WorkArea
    Feature
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    WorkArea
    2.0
    1 Ratings
    117% below category average
    Abandoned cart recovery5.359 Ratings1.01 Ratings
    Checkout user experience6.991 Ratings3.01 Ratings
    Online Payment System
    Comparison of Online Payment System features of WooCommerce and WorkArea
    Feature
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    WorkArea
    2.0
    1 Ratings
    123% below category average
    eCommerce security8.585 Ratings2.01 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of WooCommerce and WorkArea
    Feature
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    WorkArea
    4.0
    1 Ratings
    63% below category average
    Promotions & discounts7.591 Ratings2.01 Ratings
    Personalized recommendations5.374 Ratings4.01 Ratings
    SEO6.583 Ratings6.01 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of WooCommerce and WorkArea
    Feature
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    WorkArea
    1.8
    1 Ratings
    127% below category average
    Multi-site management6.747 Ratings00 Ratings
    Order processing8.491 Ratings3.01 Ratings
    Inventory management8.290 Ratings1.01 Ratings
    Shipping8.584 Ratings2.01 Ratings
    Custom functionality7.786 Ratings1.01 Ratings
    Best Alternatives
    WooCommerceWorkArea
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WooCommerceWorkArea
    Likelihood to Recommend
    8.9
    (95 ratings)
    3.0
    (2 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    10.0
    (1 ratings)
    Usability
    8.1
    (12 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    WooCommerceWorkArea
    Likelihood to Recommend
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    VTEX
    At least in retail, I would only recommend using Weblinc for merchandising and uploading products.
    Incentivized
    Read full review
    Pros
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    VTEX
    • Easy to set up
    • Responsive to feature requests
    • Great company to work with
    Incentivized
    Read full review
    Cons
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    VTEX
    • We were never able to delete categories/subcategories. And because of this inability, it was often difficult navigating the back-end. If we accidentally deleted a category/subcategory, it would create a problem on the front end.
    • Creating discount codes was a nightmare. It was easy enough to create, but the text/description area was so sensitive and often had a mind of its own. This sensitivity created problems on the front end as well, ranging from incomplete text showing up to the products tiling all in one row. Also, there wasn't an easy way to create a "complex" discount code (complex defined as any code that wasn't a % off)
    • In general, it was very buggy. We were constantly opening tickets.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    VTEX
    Continuous wins with WebLinc make this an easy choice.
    Incentivized
    Read full review
    Usability
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    VTEX
    No answers on this topic
    Support Rating
    Automattic
    not muh support
    Read full review
    VTEX
    No answers on this topic
    Alternatives Considered
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    VTEX
    Weblinc was more user-friendly and less confusing to work with.
    Incentivized
    Read full review
    Return on Investment
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    VTEX
    • WebLinc solves ecommerce as a turnkey solution, avoiding the need to hire-up a department to build/manage this aspect of a business.
    Incentivized
    Read full review
    ScreenShots

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.