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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (16)
    8.1
    81%
  • Collection of third-party data (16)
    8.1
    81%
  • Audience taxonomy (16)
    7.9
    79%
  • Data Analysis Dashboard (16)
    7.8
    78%
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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.

The most common users of Adobe Audience Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(71)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
September 22, 2020

Great product for a great price

Verified User
Contributor in Other
Publishing Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our readership. It combines all of our sources to create a report for us to see what works the best for us and what we can improve upon.
Pros and Cons
  • Audience analytics
  • Audience profile
  • Data source collection
  • User interface
  • FAQ section updated
  • Better support
Likelihood to Recommend
Adobe Audience Manager is well suited for mid-sized to large companies primarily, unless smaller businesses want to target their audience and discover what is and is not working for them on their account. It can really be applied to most companies that have a digital presence.
Adobe Audience Manager Feature Ratings
Data Collection (3)
73.33333333333333%
7.3
Collection of first-party data
70%
7.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
83.33333333333334%
8.3
Audience taxonomy
80%
8.0
Tag Management
90%
9.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
85%
8.5
Data Transfer
80%
8.0
DSP integration
90%
9.0
DMP Analytics (2)
80%
8.0
Campaign Analytics
80%
8.0
Audience Analytics
80%
8.0
Return on Investment
  • Better understanding
  • Learning what does and does not work
  • Easiest program to use regarding audience manager
Alternatives Considered
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Support Rating
6
Quicker responses, better FAQ sections are needed. Some searches in Google for common problems do not give adequate answers.
Usability
9
Easy to use for beginners and there are easy to follow tutorials available to get you started. Adobe has a great how-to introduction as well.
Other Software Used
September 15, 2020

The only presentation tool you'll ever need.

John Chavez | TrustRadius Reviewer
John Chavez
Training Specialist
iBASEt (Machinery, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model and adapt it so that we can support in-person live facilitation training with online training, and it also supports our e-learning course work by allowing people another avenue to learn.
Pros and Cons
  • Easy to add content
  • Easy to use and master
  • Easy to incorporate into tech
  • The interface isn't that easy to understand.
  • Set up, in terms of starting a presentation, isn't that easy.
  • Works better with Adobe products, which isn't always a good thing.
Likelihood to Recommend
I know that our Human Resources department uses it to support the HR team when they are doing onboarding, and it makes it easy for them to be able to manage the users and get feedback from them. As a trainer, I have the easy functionality and the easy recording processes that help me validate training. For me those two things make it perfect. I can't say there's a scenario where it's "less useful."
Adobe Audience Manager Feature Ratings
Data Collection (3)
100%
10.0
Collection of first-party data
100%
10.0
Collection of third-party data
100%
10.0
Access to Third-party Data Providers
100%
10.0
Data Classification (3)
100%
10.0
Audience taxonomy
100%
10.0
Tag Management
100%
10.0
Data Analysis Dashboard
100%
10.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
DMP Analytics (2)
100%
10.0
Campaign Analytics
100%
10.0
Audience Analytics
100%
10.0
Return on Investment
  • Made it cheaper and faster to do presentations
  • Made it easier to interface with our LMS
  • Made it easier to interface with hybrid learning
Support Rating
10
Regardless of the fact that it does kind of have a steep learning curve, once you learn it it is a very easy system to use. More importantly, it's a very robust system. If you rely on it for project management for most of your organization, then this is an amazing tool.
Usability
10
It is very diverse. There are so many things you can control like the audio, the video, what is displayed, what can be added to the display, you could mute users, add users, and it's all seamless. Again, as I mentioned, it does have a steep learning curve but that's because it has so many different tools you can use.
September 12, 2020

Plan your time for extra training

PM
Paul Marshall
Mortgage Broker
NEXA Mortgage, LLC (Financial Services, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience manager's addressable audience for a specific destination.
Pros and Cons
  • More profitable ad campaigns.
  • Target market the perfect customer.
  • Create neat plugins.
  • Customer ID's can go missing during exportation.
  • The technology has a long learning curve for the novice.
  • I would love to see video training materials for the beginner.
Likelihood to Recommend
I am not an advocate for Adobe Audience Manager. I try to stay away from all things Adobe as they constantly require updating their system, cross market other products. Adobe Audience Manager and all Adobe products are used over and over again to simply cross market their other services that they provide.
Adobe Audience Manager Feature Ratings
Data Collection (3)
83.33333333333334%
8.3
Collection of first-party data
80%
8.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
90%
9.0
Data Classification (3)
73.33333333333333%
7.3
Audience taxonomy
70%
7.0
Tag Management
70%
7.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
85%
8.5
Data Transfer
80%
8.0
DSP integration
90%
9.0
DMP Analytics (2)
85%
8.5
Campaign Analytics
80%
8.0
Audience Analytics
90%
9.0
Return on Investment
  • We have received a 20% positive increase in RIO.
Alternatives Considered
Support Rating
8
It gets the job done even though it may take more time for the newbie to understand all the features.
Usability
8
The amount of features Audience Manager have can be extremely overwhelming for a non-techie person. The learning curve involved is long, and sometimes difficult. As previously mentioned, a series of step by step videos would do wonders to decrease the learning curve while increasing the scores Audience Manager would receive from all their users.
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