TrustRadius
Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.https://media.trustradius.com/product-logos/y1/Oz/0B21LF3VCW6T.PNGA Seamless Platform That Brings Various Engines Together But Has Its Share Of IssuesWe used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost everything in one platform. We used it at first to push out content to a youtube channel as well as running various campaigns across social media and lots of other automation options that was granted to us from using Adobe Media Optimizer.,An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC. Integration for many channels without much setup, this includes lesser known search engines and various social media partners. Automation for delegating many tasks that can be a hassle to accomplish.,Adobe Media Optimizer has incredibly slow customer support, be prepared to spend at least a week waiting for a reply from them. You will need lots of training from Adobe for Adobe Media Optimizer as this program is very complex and unfortunately after the training period ends it becomes much harder to get most things done without reaching out to Adobe. Too many bugs and quirks, for instance, I had to open a different browser just to get Adobe Media Optimizer to work, I use Chrome and its supported everywhere else.,7,Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing. The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool. A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.,Google Marketing Platform (formerly DoubleClick),B2C,No,3,YesAlmost total handlingAdobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen that it is an excellent tool to manage campaigns and exposure in social networks, making all this simpler and more functional without having to spend hours and hours calculating and thinking about how to reduce expenses and increase profits.,It has multiple customized report templates. It allows us to make personalized simulations based on number of clicks, impressions and expenses. It has a great technical support that answers all the doubts quickly and clearly.,High price. Although it is very functional and you can improve profit margins the product itself is expensive. It is complicated to use. You need a lot of time and dedication to learn how to use it.,7,Increase in the margins of spending and profit. Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.,,B2CAdobe Media Optimizer has "optimized" our company's ability to execute faster and with more reliabilityAdobe Media Optimizer is being used by my organization to ensure that our client's media spend is tracked in the best way possible and that their money is going to the right place at the right time in front of the right people. It has helped us to increase our profits as well as our competitive landscape.,This product is easy to learn. This product is easy to implement into current business plans. This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.,The product is expensive. The product sometimes has issues recognizing our users and remembering their profile information. The product can be challenging when gathering specific reports.,7,This has increased the number of clients. This has increased the amount of productivity and time we can spend on clients. This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.,BothUsing Adobe Media Optimizer with Omniture across thousands of AccountsI first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on various KPIs and aggregate data across different silos (by OEM or dealer group for example). The deep integration into Omniture was particularly useful.,Integration across other Adobe solutions like Omniture Dynamically optimize based upon analytics KPIs Aggregate data and report based on various segementations,At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.,8,Helped reduce our CPL Helped increase our leads Helped provide more insights for optimizing our campaigns,DoubleClick, Marin Software and WordStream,BothAdobe Media Optimizer review.Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine marketing, online display, and social media channels.,Clear view of marketing campaigns performance across multiple channels.,Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.,4,Hard to tell.,B2C
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Adobe Media Optimizer
30 Ratings
Score 7.5 out of 101
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Adobe Media Optimizer Reviews

Adobe Media Optimizer
30 Ratings
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Score 7.5 out of 101

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About Adobe Media Optimizer

Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

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