Blackbaud CRM for enterprise-scale Nonprofits, Higher Education, and Healthcare organizations combines data management and automation with the ability to scale, adapt, and integrate across
applications to retain and grow supporter value. Its out-of-the-box capabilities enable enterprise-level advancement organizations to work more effectively with large, multidimensional datasets, including:
- A holistic view of constituents to manage
interactions with them based on whether they are Individuals, Households,
Groups, or Corporations and maintain visibility into corporate hierarchy.
- Sophisticated donor management capabilities such as Stewardship Plans, Fund
Management, Recognition Programs, Naming Opportunities, and Donor Challenges to
increase donor engagement.
- Market segmentation to support complex multi-channel outreach
programs.
- Research and Analytics powered by Blackbaud’s native prospect research tool,
ResearchPoint, including data modeling and benchmarking.
- Mobile
and web access to
empower on the go fundraisers with constituent information through their mobile
devices.
- Direct
data access to cloud environments via read-only, read-write, and self-service
developer portal to speed development cycle while maintaining control and
optimizing security and compliance.
Blackbaud CRM is also extendible and customizable, with a software development kit, and tools like Page Designer that can be used to modify pages and forms without technical knowledge.