Critical Mention Reviews

23 Ratings
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Reviews (1-15 of 15)

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Anonymous | TrustRadius Reviewer
May 05, 2020

Great Product for PR Pros!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Critical Mention to monitor for coverage on client announcements and interviews we schedule. We mostly use it for radio and television coverage, but some also use it for online coverage too. It helps us keep track of the great work we are doing for clients and share them with the client for internal use.
  • It helps us track radio and TV coverage for clients.
  • It helps us find out how many viewers saw a specific tv clip or listened to a radio segment.
  • Not all broadcast clips have audience numbers which is unfortunate.
  • I would prefer more accurate speech to text - some words are misspelled, and it's tough to find clips because of it.
Critical Mention is excellent for tracking broadcast coverage and monitoring clips for clients. It is for internal purposes only, but at least you can share with clients the various work you are doing for them and can review interviews and use them for training purposes to practice and improve on them.
I have never used the customer support function for Critical Mention, and therefore, cannot give a response on this.
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David Steiner | TrustRadius Reviewer
May 28, 2019

The quickest, easiest and most intuitive platform for Media Monitoring

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Critical Mention to stay on top of Media Coverage for our clients.
  • Quick and easy to use platform
  • Stellar Customer Service
  • Best TV coverage in the industry
  • Radio tracking text can be jumbled - hard to find info. This is industry-wide.
Once you sign up for the platform you're up and running right away. You have ONE contact that you can reach out to right away for help. Customer service is the best in the business. The true test of a media monitoring company is not how well they do when everything is going well - it's how well they respond when things are not going well. Critical Mention has shined in this scenario - getting issues handled quickly and efficiently.
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Anonymous | TrustRadius Reviewer
May 22, 2019

Critical Mention is the Solution You're Looking For!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses Critical Mention for media monitoring. It helps us to keep a pulse on our reputation and any mentions in the news. We also use it to compile reports for our Board of Governors to show our earned media. It allows us to search and track and then download video clips to share with other staff or our Board.
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
  • The transcription is sometimes unreliable, which can make it a challenge to track mentions if you don't know exactly when/where they are.
Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
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Jerry Kambic | TrustRadius Reviewer
July 29, 2018

Critical Mention Is Critical to Our Company

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Critical Mention for a variety of companies we work with to answer the question, how far is their message traveling and to where. I worked previously for a very large state government and we used it across the entire organization which included 26 departments and thousands of employees. Now I use it for my own company and our partners and it works well for both applications.
  • Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
  • I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
  • Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Look, Critical Mention is the best on the market for the price and value at this moment and every moment, in the last twelve years. I would give a 100% thumbs up to folks who want a professional software and service to handle their broadcast and online tracking needs. Nothing is perfect but Critical Mention is damn close when it comes to our and our clients' tracking needs.
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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Keith Wald | TrustRadius Reviewer
April 25, 2018

PMK*BNC Critical Mention Analysis

Score 8 out of 10
Vetted Review
Verified User
Review Source
At our agency Critical Mention is used specifically for locating broadcast coverage that we normally wouldn't be able to view on our own. This includes broadcast from multiple local and national outlets so that we can share with our clients those segments that may concern them. The Critical Mention service is used across our entire agency as a way to find clips.
  • Critical mention is good at finding a large amount of broadcast clips on particular subjects and news cycles.
  • The ability to search certain shows on stations has proven to be difficult at times and then you have to look up things by timestamp specifically.
  • A feature that I tried to use and did not have any success in is with searching radio. I tried looking up something within the iHeartRadio network and was not successful.
  • Transcription accuracy has been a problem in the past where I was unable to find certain clips and I've had to use a customer service rep for guidance.
I use Critical Mention for broadcast searches and finding certain clips. It is the best service for broadcast searching and there is not another viable alternative on the market to my knowledge. Critical Mention is less appropriate for online searches and needing impressions. For this my agency typically uses other services like Cision and Alexa, as they are more up to the industry standard for PR.
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Meagen Hagans | TrustRadius Reviewer
January 20, 2016

Not your mother's DVR

Score 7 out of 10
Vetted Review
Verified User
Review Source
While working with a major network, we used Critical Mention to pull clips of client interviews and features on national morning shows, talk shows, and special news programs. It allows us to store and edit clips to our liking to present to our executives as a reflection of our media relations efforts. The thing I loved about it the most was that you can create alerts based on keywords so avoid performing a search each day.
  • Provide a variety of download options to retain clips.
  • Monitor web so daily search isn't mandatory.
  • Organize media hits based on audience (local stations vs national stations).
  • Different interface similar to TVEyes when using keyword search (find hits based on number of channels featured).
  • More innovative way to create clips for clients such as a better interface when sharing clip links. A set time when clips will be available to client and to share with a password.
Critical Mention is well suited anytime we need to pull a clip quickly for management or a client.
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Anonymous | TrustRadius Reviewer
July 17, 2018

Worth the ROI

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to playback TV and radio interviews, which we cannot get elsewhere. The tool has added great value to our monthly reporting, better showing the reach of our work.
  • Pulling real-time metrics to support each piece of broadcast coverge
  • Sharing organized reports of broadcast media coverage
  • Providing playback opportunities for LIVE segments that aren't always accessible for viewing in the moment
  • The reliance on closed captioning can sometimes cause issues when pulling reports
  • There are sometimes complete captioning blackouts making it hard to find and "wordplay" segments accurately
If you handle media relations on behalf of clients who are regularly on TV programs, Critical Mention is a must-have for reporting.
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Anonymous | TrustRadius Reviewer
June 26, 2018

Critical Mention is critical for media monitoring

Score 9 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is used on a near daily basis for media monitoring. Critical Mention's monitoring, search, editing, and compiling functions are crucial to anyone in public relations. I am very pleased by the service and have used it in multiple different roles and different companies throughout my career. Definitely recommend to anyone in public relations.
  • Media monitoring technology
  • Searching for broadcast or radio clips
  • Searching for web aritcles
  • Searching by keywords or phrases
  • Analytics
  • Compiling all clips into one comprehensive report
  • Ability to edit broadcast clips
  • Some of the functionality could be improved
  • Transcription technology could likely be improved
Critical Mention is crucial for anyone in public relations monitoring for media coverage. It's absolutely essential for radio and broadcast monitoring, and the web-based article monitoring is a great added bonus. This software is great.
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Lyla Shaibi | TrustRadius Reviewer
December 18, 2014

Easy to use, but a few changes would make it amazing

Score 7 out of 10
Vetted Review
Verified User
Review Source
There are a few teams that use Critical Mention across the whole organization. My team in particular uses the platform to provide relevant television and radio clips to our client and to measure the amount of this type of coverage on any given topic. The client will often have certain initiatives and issues it needs to monitor, measure the volume of, and be able to get a feel for the media's sentiment surrounding the initiative/issue.
  • The option to search by call sign and program name is very helpful.
  • Overall, pinpointing a certain clip you need or clips from a certain area of Canada/US is easily facilitated by their search options.
  • Clips load fast and are of good quality.
  • It is extremely slow to delete clips that you've put into a report.
  • Critical Mention often misspells words in its transcript making search terms hard to pinpoint and as a result, relevant clips are harder to find.
  • Clips are often duplicated two or three times.
I don't think Critical Mention is appropriate for a company that will be searching for a high volume of unique clips. It is great for a few segments a client needs to see but if you're creating a report with hundreds of clips it will be hard to measure the exact value of the clips because there are so many duplicates and it is hard to delete clips from the report.
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Allison Lehman | TrustRadius Reviewer
July 25, 2014

Critical Mention

Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Critical Mention to on both small and large scale projects to monitor, manage and analyze airings of specific interviews conducted both live and to tape as well as for general coverage of specific topics on tv, radio and online media outlets all over the world. This unique platform provides users with essential information, including audience numbers, air dates and times, ad values etc. Critical Mention also allows users to edit video, assign tags and metadata and analyze coverage through features like word clouds and graphs. These features and more have made Critical Mention an invaluable asset when it comes to managing workflow as well as creating and customizing reports to optimally communicate key performance indicators to various clients across all industries.
  • Critical Mention is very simple to navigate and operate. After signing up for an account, users are assigned a dedicated account manager and given a personalized tutorial that provides them with all the information they need to accomplish their tasks and maximize productivity.
  • Various search options, from Boolean logic to caption keywords make the process of finding and sorting results both quick and easy.
  • Compared to other vendors I've worked with, Critical Mention provides the best services when it comes to real-time monitoring, overall.
  • When using Critical Mention for large scale projects with broad search criteria, it can be very difficult to catch duplicate mentions of your keywords within the same broadcast. This often requires a lot of time consuming hands-on work.
  • It would be helpful if there were more independent stations monitored, other than the major affiliates.
  • When stations are not captioned, it can be difficult to find clips without the use of keywords.
  • While there have been major improvements made, there are still bugs within the search function that make certain tasks far more time consuming.
If you are planning to use Critical Mention to monitor specifically limited search criteria, you will find it to be instrumental in managing work flow in such a fast-paced business. Large scale projects that require sorting and analyzing thousands of results might require additional work with the help of their support team, manually or through other applications and platforms.
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Jessica Washington | TrustRadius Reviewer
July 02, 2014

Critical Mention - great product!

Score 9 out of 10
Vetted Review
Verified User
Review Source
One of my jobs is to keep track of and document coverage of all coverage (broadcast, online, print, social media) released about the National Guard Youth Foundation and any of the 35 National Guard Youth ChalleNGe programs across the country. Before we decided to purchase Critical Mention, I would rely on Google Alerts and manually create a news clip for each time a program or the Foundation was covered. This was tedious and too time-consuming. Critical Mention has truly facilitated the process for me - I am able to easily create reports, and all of the stores are in one place. Not only does Critical mention save time - it gives us space online to save our news coverage so we're not loading up our shared drive with news clips.
  • Critical Mention is phenomenal for what it's known for (media monitoring).
  • Critical Mention is easy to figure out, streamlines the process of tracking and organizing your company or organization's coverage.
  • Critical mention is relatively easy to figure out.
  • Critical Mention should allow searches to go further back than 30 days.
I'd recommend Critical Mention if your company or organization is frequently in the news.

Although our foundation is not in the news every day, because we advocate for and market the Youth ChalleNGe Program, we need to know when every single program is being covered - it helps us track our progress.
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Jennifer Jo | TrustRadius Reviewer
July 11, 2014

Critical Mention Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is a great platform to obtain media lists and coverage pertaining to your client. It is also a great tool to get impressions and UVM numbers.
  • Has an extensive list of outlets
  • Easy to find contacts
  • Great for coverage pulling
  • Updated database
  • Cision does pull all coverage. Usually I need to go and do an extensive google search
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Anonymous | TrustRadius Reviewer
July 27, 2016

Critical Mention Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
We specifically use Critical Mention for our account team. 3-4 people on the team work for one account that uses the service. I am the sole user of the service and use it to monitor client and competitor news on a quarterly basis. It helps our account address the sentiment and quality of mentions to our client on a month-over-month basis and we are able to notice trends or better identify reasoning for negative news coverage with the support of this service.
  • Monitor media mentions and send alerts: it's great because I don't have to go in and search every day. I am set in the morning and afternoon with alerts.
  • Online media reports: it's great because it helps me create my own personal reports in a format that my clients love.
  • Customer service: our account team dedicated to us is amazing. There has never been a time that they let us down.
  • Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
  • 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
  • Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
Account teams that have to report on media monitoring coverage for their clients would benefit from using this service. It's a user-friendly, quick way for account teams to deliver on coverage, whether it's a video the client just asked for five minutes ago or a comprehensive analysis report for each quarter. This service probably wouldn't be as useful for more senior executives on account teams as the bulk of monitoring work is on the entry-level account people.
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Anonymous | TrustRadius Reviewer
July 18, 2014

Critical Mention Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
Critical Mention was a tool that I had used at my previous job where I coordinated a lot of media spots for TV. Most times the TV stations would run the segment or various versions of the segment during the morning, afternoon and evening news programming. Critical Mention allowed my team and I to capture every piece of footage that was not posted to the internet and then allowed us to purchase all of the segments for our client to keep on file. This tool was available for my entire company to use, but my team of about 4-5 people used it the most.
  • Critical Mention allowed me to keep track of all of the pickup around specific stories that were being pitched for my client by scanning not only TV stations, but radio spots too.
  • Critical Mention allowed my team to edit the clip down to show the specific segment, down to the second, of when the client was mentioned.
  • Critical Mention offered a transcript along with the clip as a starting point, since most times it did need to be edited.
  • Within the three years of using Critical Mention, the platform changed multiple times which was hard to keep up with as the changes were drastically different and not always user-friendly.
  • The transcript that Critical Mention offers with the clip is only a starting point as it has a lot of mistakes within in.
  • There was often a big delay from when the clip aired on TV to when it was available on Critical Mention.
Critical Mention is extremely valuable for capturing media pitches to news stations. Often times, these stations do not put most of their stories online; making them inaccessible to the client. Also, as most clients expect an end report that compiles all media hits at the completion of a project, Critical Mention is a great tool that captures everything and allows you to save it all in one place.
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Anonymous | TrustRadius Reviewer
July 19, 2014

Critical Mention, did I mention it's critical to your business

Score 8 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is solely used by our research department. It's primarily used to capture interviews and television segments for analysis and archival purposes. Our clients find it particularly useful.
  • Critical Mention's real-time alerting feature comes in handy and it great as it allows you to focus on other work while staying on top of various television segments.
  • Critical Mention allows you to send video clips in a simple link. Using a application to shorten the web link is even more useful when sending to different people.
  • The filters for search are extremely useful.
  • The audio is sometimes unmatched from the video clips. Therefore headphones are a must with the program.
  • Commercial breaks could be more distinct in the text.
It is well suited for capturing interviews immediately after they've happened. More importantly, providing transcripts is very important too.
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About Critical Mention

Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.

The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at

Critical Mention Competitors

Critical Mention Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

Critical Mention Technical Details

Operating Systems: Unspecified
Mobile Application:No