Fair and good
This is a very good app to increase and track your engagement on social media influencer marketing and brand but I would like if they can …
Critical Mention
Critical Mention
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Michael Muyembe
Senior Account Manager
Klinheals Brand ambassador (Civic & Social Organization, 51-200 employees)Video Reviews
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What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Muck Rack?
Muck Rack is a public relations offering from Sawhorse Media.
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Product Details
What is Critical Mention?
Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
Critical Mention Competitors
Critical Mention Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
TVEyes, Meltwater Media Intelligence Platform, and Cision Communications Cloud are common alternatives for Critical Mention.
The most common users of Critical Mention are from Mid-sized Companies (51-1,000 employees) and the Public Relations & Communications industry.
Comparisons
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Reviews and Ratings
 (28)
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October 13, 2021
Fair and good
This is a very good app to increase and track your engagement on social media influencer marketing and brand but I would like if they can add free pricing. However, it is one of the best apps ever.
- Track your names
- Track your hashtags
- And portfolio
- It should include free
- And premium
August 03, 2021
Efficient Channel for Social Coverage and Mentions.
Critical Mention is the program we significantly use to monitor our brand's presence in various social sites, and the way we are fairing. This tool is our marketing guide, but we also use it to obtain the reports from most of the interactive sites and platforms including televisions. Critical Mention ensures we do not spend a lot of time, as it offers coverage to us, with minimal engagement or work on our end.
- Gives us a chance to respond to comments on most of the social platforms.
- Works efficiently with Google for accurate analytical report.
- Extract contact details from the social sites for the company.
- Inadequate training options.
- Tiresome download of watermark.
- Exclude most of the local social media platforms.
We use it to monitor earned media hits on broadcast Television, both national and local. Having used other broadcast tracking services, Critical Mention is both the most user-friendly and most effective service at monitoring and tracking ad equivalency & viewership. Our entire agency depends on it to track media broadcast hits. It's also super easy to go to / track specific dates & times when clients are on various shows.
- Tracking
- Ad Equivalency
- Viewership Approximation
- For monitoring broadcast TV is fantastic -- nothing better. We don't use it for monitoring radio very often but have found that it's more difficult to track local radio hits through Critical Mention. It typically will track bigger national radio hits, but it's not as intuitive as the broadcast tracks.
July 19, 2021
Critical Mention Delivers
We use Critical Mention to monitor the media mentions of our university across TV, radio, print, and social media. It is vital that we keep track of our mentions and react to any negative items. I get alerts sent to me three times each day, and also have an immediate alert set up when our university president is managed. I can also set up to review other schools to see what they are being mentioned for in the news.
- Daily Alerts-Important so you don't necessarily have to log in to see all the mentions
- Immediate Alerts-Great when you need to know if/when someone is mentioned
- Monetary value-it is very helpful to have a dollar value attached to the earned media hits.
- Duplicate mentions-Would love to cut out the duplicate mentions that sometimes pop up.
- Phone App-Would love an app for phone
- Word Play-Sometimes using the word play feature is hard to use.
July 16, 2021
Good option for quick results
Critical Mention is used to monitor our social media presence across multiple platforms. It is used primarily in marketing, but other areas also request reports as needed. It saves us time and provides more thorough coverage of our mentions with less work on our part. It is user and budget friendly, so it meets our needs.
- Allows us to identify any negative or neutral comments and respond appropriately
- Integrates with Google to provide more accurate analytics
- Provides contact information when it is needed for media sources
- Clunky download of clips/watermarks
- Limited training options to make the best use
- Some media outlets, especially local ones, are not included (e.g., smaller radio networks)
July 14, 2021
Critical Mention is expensive but gets the job done
We use Critical Mention to monitor our media mentions and use their reporting tool to deliver media reports to our board and leadership team.
- Easy to use.
- Easy to clip media files to the perfect size
- Easy to build media reports to send to executives
- User Interface is intuitive
- Does not get all mentions. Misses some that aren't posted to websites.
We use Critical Mention to stay on top of Media Coverage for our clients.
- Quick and easy to use platform
- Stellar Customer Service
- Best TV coverage in the industry
- Radio tracking text can be jumbled - hard to find info. This is industry-wide.
Our marketing department uses Critical Mention for media monitoring. It helps us to keep a pulse on our reputation and any mentions in the news. We also use it to compile reports for our Board of Governors to show our earned media. It allows us to search and track and then download video clips to share with other staff or our Board.
- Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
- The ability to create tailored clips of each mention and quickly share them is unparalleled.
- The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
- The transcription is sometimes unreliable, which can make it a challenge to track mentions if you don't know exactly when/where they are.
July 29, 2018
Critical Mention Is Critical to Our Company
We use Critical Mention for a variety of companies we work with to answer the question, how far is their message traveling and to where. I worked previously for a very large state government and we used it across the entire organization which included 26 departments and thousands of employees. Now I use it for my own company and our partners and it works well for both applications.
- Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
- I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
- Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
- I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
- One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
- Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
July 18, 2018
Worth the ROI
We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to playback TV and radio interviews, which we cannot get elsewhere. The tool has added great value to our monthly reporting, better showing the reach of our work.
- Pulling real-time metrics to support each piece of broadcast coverge
- Sharing organized reports of broadcast media coverage
- Providing playback opportunities for LIVE segments that aren't always accessible for viewing in the moment
- The reliance on closed captioning can sometimes cause issues when pulling reports
- There are sometimes complete captioning blackouts making it hard to find and "wordplay" segments accurately
June 27, 2018
Critical Mention is critical for media monitoring
Critical Mention is used on a near daily basis for media monitoring. Critical Mention's monitoring, search, editing, and compiling functions are crucial to anyone in public relations. I am very pleased by the service and have used it in multiple different roles and different companies throughout my career. Definitely recommend to anyone in public relations.
- Media monitoring technology
- Searching for broadcast or radio clips
- Searching for web aritcles
- Searching by keywords or phrases
- Analytics
- Compiling all clips into one comprehensive report
- Ability to edit broadcast clips
- Some of the functionality could be improved
- Transcription technology could likely be improved
April 25, 2018
PMK*BNC Critical Mention Analysis
At our agency Critical Mention is used specifically for locating broadcast coverage that we normally wouldn't be able to view on our own. This includes broadcast from multiple local and national outlets so that we can share with our clients those segments that may concern them. The Critical Mention service is used across our entire agency as a way to find clips.
- Critical mention is good at finding a large amount of broadcast clips on particular subjects and news cycles.
- The ability to search certain shows on stations has proven to be difficult at times and then you have to look up things by timestamp specifically.
- A feature that I tried to use and did not have any success in is with searching radio. I tried looking up something within the iHeartRadio network and was not successful.
- Transcription accuracy has been a problem in the past where I was unable to find certain clips and I've had to use a customer service rep for guidance.
July 27, 2016
Critical Mention Review
We specifically use Critical Mention for our account team. 3-4 people on the team work for one account that uses the service. I am the sole user of the service and use it to monitor client and competitor news on a quarterly basis. It helps our account address the sentiment and quality of mentions to our client on a month-over-month basis and we are able to notice trends or better identify reasoning for negative news coverage with the support of this service.
- Monitor media mentions and send alerts: it's great because I don't have to go in and search every day. I am set in the morning and afternoon with alerts.
- Online media reports: it's great because it helps me create my own personal reports in a format that my clients love.
- Customer service: our account team dedicated to us is amazing. There has never been a time that they let us down.
- Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
- 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
- Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
January 20, 2016
Not your mother's DVR
While working with a major network, we used Critical Mention to pull clips of client interviews and features on national morning shows, talk shows, and special news programs. It allows us to store and edit clips to our liking to present to our executives as a reflection of our media relations efforts. The thing I loved about it the most was that you can create alerts based on keywords so avoid performing a search each day.
- Provide a variety of download options to retain clips.
- Monitor web so daily search isn't mandatory.
- Organize media hits based on audience (local stations vs national stations).
- Different interface similar to TVEyes when using keyword search (find hits based on number of channels featured).
- More innovative way to create clips for clients such as a better interface when sharing clip links. A set time when clips will be available to client and to share with a password.
December 18, 2014
Easy to use, but a few changes would make it amazing
There are a few teams that use Critical Mention across the whole organization. My team in particular uses the platform to provide relevant television and radio clips to our client and to measure the amount of this type of coverage on any given topic. The client will often have certain initiatives and issues it needs to monitor, measure the volume of, and be able to get a feel for the media's sentiment surrounding the initiative/issue.
- The option to search by call sign and program name is very helpful.
- Overall, pinpointing a certain clip you need or clips from a certain area of Canada/US is easily facilitated by their search options.
- Clips load fast and are of good quality.
- It is extremely slow to delete clips that you've put into a report.
- Critical Mention often misspells words in its transcript making search terms hard to pinpoint and as a result, relevant clips are harder to find.
- Clips are often duplicated two or three times.
July 25, 2014
Critical Mention
I use Critical Mention to on both small and large scale projects to monitor, manage and analyze airings of specific interviews conducted both live and to tape as well as for general coverage of specific topics on tv, radio and online media outlets all over the world. This unique platform provides users with essential information, including audience numbers, air dates and times, ad values etc. Critical Mention also allows users to edit video, assign tags and metadata and analyze coverage through features like word clouds and graphs. These features and more have made Critical Mention an invaluable asset when it comes to managing workflow as well as creating and customizing reports to optimally communicate key performance indicators to various clients across all industries.
- Critical Mention is very simple to navigate and operate. After signing up for an account, users are assigned a dedicated account manager and given a personalized tutorial that provides them with all the information they need to accomplish their tasks and maximize productivity.
- Various search options, from Boolean logic to caption keywords make the process of finding and sorting results both quick and easy.
- Compared to other vendors I've worked with, Critical Mention provides the best services when it comes to real-time monitoring, overall.
- When using Critical Mention for large scale projects with broad search criteria, it can be very difficult to catch duplicate mentions of your keywords within the same broadcast. This often requires a lot of time consuming hands-on work.
- It would be helpful if there were more independent stations monitored, other than the major affiliates.
- When stations are not captioned, it can be difficult to find clips without the use of keywords.
- While there have been major improvements made, there are still bugs within the search function that make certain tasks far more time consuming.
Critical Mention is solely used by our research department. It's primarily used to capture interviews and television segments for analysis and archival purposes. Our clients find it particularly useful.
- Critical Mention's real-time alerting feature comes in handy and it great as it allows you to focus on other work while staying on top of various television segments.
- Critical Mention allows you to send video clips in a simple link. Using a application to shorten the web link is even more useful when sending to different people.
- The filters for search are extremely useful.
- The audio is sometimes unmatched from the video clips. Therefore headphones are a must with the program.
- Commercial breaks could be more distinct in the text.
July 18, 2014
Critical Mention Review
Critical Mention was a tool that I had used at my previous job where I coordinated a lot of media spots for TV. Most times the TV stations would run the segment or various versions of the segment during the morning, afternoon and evening news programming. Critical Mention allowed my team and I to capture every piece of footage that was not posted to the internet and then allowed us to purchase all of the segments for our client to keep on file. This tool was available for my entire company to use, but my team of about 4-5 people used it the most.
- Critical Mention allowed me to keep track of all of the pickup around specific stories that were being pitched for my client by scanning not only TV stations, but radio spots too.
- Critical Mention allowed my team to edit the clip down to show the specific segment, down to the second, of when the client was mentioned.
- Critical Mention offered a transcript along with the clip as a starting point, since most times it did need to be edited.
- Within the three years of using Critical Mention, the platform changed multiple times which was hard to keep up with as the changes were drastically different and not always user-friendly.
- The transcript that Critical Mention offers with the clip is only a starting point as it has a lot of mistakes within in.
- There was often a big delay from when the clip aired on TV to when it was available on Critical Mention.
July 11, 2014
Critical Mention Review
Critical Mention is a great platform to obtain media lists and coverage pertaining to your client. It is also a great tool to get impressions and UVM numbers.
- Has an extensive list of outlets
- Easy to find contacts
- Great for coverage pulling
- Updated database
- Cision does pull all coverage. Usually I need to go and do an extensive google search
July 02, 2014
Critical Mention - great product!
One of my jobs is to keep track of and document coverage of all coverage (broadcast, online, print, social media) released about the National Guard Youth Foundation and any of the 35 National Guard Youth ChalleNGe programs across the country. Before we decided to purchase Critical Mention, I would rely on Google Alerts and manually create a news clip for each time a program or the Foundation was covered. This was tedious and too time-consuming. Critical Mention has truly facilitated the process for me - I am able to easily create reports, and all of the stores are in one place. Not only does Critical mention save time - it gives us space online to save our news coverage so we're not loading up our shared drive with news clips.
- Critical Mention is phenomenal for what it's known for (media monitoring).
- Critical Mention is easy to figure out, streamlines the process of tracking and organizing your company or organization's coverage.
- Critical mention is relatively easy to figure out.
- Critical Mention should allow searches to go further back than 30 days.