GetResponse is a Good Alternative for Marketing Automation
April 18, 2018
GetResponse is a Good Alternative for Marketing Automation
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with GetResponse
We use GetResponse for email marketing and marketing automation. It is our principal email marketing technology that we use. Email marketing is critical to our in-bound marketing approach. We selected GetResponse because it has a relatively low-cost marketing automation features to a full-featured email marketing system. We were in the market because we had previously used another low-cost marketing automation system, Automational, which was discontinued by its owner. There was a huge gap in price between products like GetResponse and full marketing automation systems like HubSpot, InfusionSoft, Marketo and others.
- GetResponse's email templating is very good. We find the email creation process to be easy to understand and use.
- GetResponse's wordpress integration works well for us. Using their widgets significantly increased our newsletter sign-up results.
- GetResponse's activity tracking with each contact is easy to use and fairly easy to understand.
- While the documentation is good, some processes are not particularly intuitive.
- Adding contacts manually is somewhat confusing and tedious.
- The marketing automation list of website visitors is a contact list as opposed to a report.
- It has helped us make our email marketing program have a regular rhythm.
- It has significantly improved our newsletter sign-ups through the pop-up sign-up box.
- It has enabled us to identify hot opportunities more quickly.
Automational was discontinued. Customer service was much better with GetResponse than with Agile. Agile's customer service was very bad - made me feel inadequate, They treated me like a new customer even though I had been doing email marketing for over ten years. They severely limited my email marketing initially. I did not understand it and was arguing with an empty wall.