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Top Rated
687 Ratings
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Top Rated
471 Ratings

Adobe Analytics

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Top Rated
687 Ratings
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Score 8.4 out of 100

Google Analytics 360 (formerly Google Analytics Premium)

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Top Rated
471 Ratings
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Score 8.5 out of 100

Attribute Ratings

  • Google Analytics 360 (formerly Google Analytics Premium) is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, In-Person Training, Implementation Rating
  • Adobe Analytics and Google Analytics 360 (formerly Google Analytics Premium) are tied in 1 area: Online Training

Likelihood to Recommend

8.2

Adobe Analytics

82%
136 Ratings
8.5

Google Analytics 360 (formerly Google Analytics Premium)

85%
58 Ratings

Likelihood to Renew

7.9

Adobe Analytics

79%
41 Ratings
10.0

Google Analytics 360 (formerly Google Analytics Premium)

100%
11 Ratings

Usability

7.2

Adobe Analytics

72%
32 Ratings
9.0

Google Analytics 360 (formerly Google Analytics Premium)

90%
5 Ratings

Availability

8.6

Adobe Analytics

86%
16 Ratings

Google Analytics 360 (formerly Google Analytics Premium)

N/A
0 Ratings

Performance

6.8

Adobe Analytics

68%
14 Ratings
10.0

Google Analytics 360 (formerly Google Analytics Premium)

100%
2 Ratings

Support Rating

6.5

Adobe Analytics

65%
56 Ratings
8.8

Google Analytics 360 (formerly Google Analytics Premium)

88%
46 Ratings

In-Person Training

8.0

Adobe Analytics

80%
4 Ratings
9.0

Google Analytics 360 (formerly Google Analytics Premium)

90%
1 Rating

Online Training

7.0

Adobe Analytics

70%
5 Ratings
7.0

Google Analytics 360 (formerly Google Analytics Premium)

70%
1 Rating

Implementation Rating

6.5

Adobe Analytics

65%
16 Ratings
10.0

Google Analytics 360 (formerly Google Analytics Premium)

100%
5 Ratings

Contract Terms and Pricing Model

7.4

Adobe Analytics

74%
7 Ratings

Google Analytics 360 (formerly Google Analytics Premium)

N/A
0 Ratings

Product Scalability

8.0

Adobe Analytics

80%
1 Rating

Google Analytics 360 (formerly Google Analytics Premium)

N/A
0 Ratings

Professional Services

6.6

Adobe Analytics

66%
5 Ratings

Google Analytics 360 (formerly Google Analytics Premium)

N/A
0 Ratings

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 [(formerly Google Analytics Premium)] holds good position in our company to generates reports based on analytics and data. this is very useful to review and take decision based on that. Cost wise this is on higher side but its reports are accurate and stand as a strong foundation for any matter. it has access to raw data which helps to go back to root for comparison.
Anonymous | TrustRadius Reviewer

Pros

Adobe Analytics

  • Real-time access to website performance throughout the entire digital experience.
  • Flexible & comprehensive custom report building using the Analytics Workspace tool
  • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
Jeff Thomas | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Sergey Gorbanenko | TrustRadius Reviewer

Cons

Adobe Analytics

  • Color scheme is not great, especially if you're color blind
  • Finding a specific dimension within a dimension group (for example, if you're looking for "Paid Search", you cannot search for it - instead, you must know it is located under "Channel").
  • Variance test or chi-squared test analysis (to be fair, this is not a typical analysis tool function)
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Adobe Analytics Editions & Modules

Additional Pricing Details

Google Analytics 360 (formerly Google Analytics Premium)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0 Up to 1 Billion hits/month

Google Analytics 360 (formerly Google Analytics Premium) Editions & Modules

Edition
Google Analytics Premium$150,0001
Google AnalyticsFree
  1. Up to 1 Billion hits/month
  2. none
Additional Pricing Details

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.9
Based on 41 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 10.0
Based on 11 answers
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Anonymous | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 7.2
Based on 32 answers
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 9.0
Based on 5 answers
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 8.6
Based on 16 answers
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 6.8
Based on 14 answers
Adobe Analytics's performance was quite satisfactory. Even for very large volume of data, it works pretty fast and I can get the results I want within a few seconds. When you run the data for custom dates, it tends to slow down a bit
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 10.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 56 answers
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Saurav Khawas | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.8
Based on 46 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 9.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Analytics

Adobe Analytics 7.0
Based on 5 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer

Implementation Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 16 answers
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Jonathon Frampton | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 10.0
Based on 5 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

I personally feel Adobe currently has the best offering, closely followed by Google Analytics.Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

When compared to Adobe Analytics, I would rate Google Analytics 360 higher. Because it offers ease of tagging, unlimited segmentation of user and session data as well as integration with more advanced tools such as sugarCRM and Salesforce Marketing Clouds. So, our analysts are not limited by number of segments, queried data volume or missing transactional or campaign metrics. And, are able to create complete funnel reports from start to end of customer journey. Example: email, social or search click to landing on publicly facing .com site to login to ecommerce platform to buying a product. Once the analyst provides full customer journey analysis, marketing team can optimize it to reduce abandons.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Analytics

Adobe Analytics 7.4
Based on 7 answers
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

No score
No answers yet
No answers on this topic

Scalability

Adobe Analytics

Adobe Analytics 8.0
Based on 1 answer
Adobe Analytics was being used across multiple teams and we did not have any scalability issues
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

No score
No answers yet
No answers on this topic

Professional Services

Adobe Analytics

Adobe Analytics 6.6
Based on 5 answers
Make sure you purchase training and implementation support either from Adobe or a third party or you will be left alone to figure out how to effectively use this platform yourself. Professional services are not a strong aspect of Adobe support. They will sell you the tool and leave you to your own devices UNLESS you purchase their additional consulting and/or training services. There are lower-cost training and consulting services available that are arguably more effective than engaging the team at Adobe to support
Jeff Thomas | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Analytics

  • Adobe Analytics tool has helped our marketing team determine which campaigns and tactics drive more engagement and sales. So, they spend more budget in those channels to drive higher revenue efficiently
  • Adobe Analytics tool has helped our merchandising team determine which categories and items have higher conversion rates. So, they can stock more of those products.
  • Adobe Analytics has helped out IT team determine which day of the week and time of the day sees lowest traffic. So, they can do their application releases without impacting business
Gaurav Gour | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
  • I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
  • If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
Anthony Burke | TrustRadius Reviewer

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