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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

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Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

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Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

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UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3710)

Attribute Ratings

Reviews

(101-125 of 183)
Companies can't remove reviews or game the system. Here's why
Reita Silvis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.
  • It's a great platform for mobile app analytics and not only on desktop/website
  • It's a good free option but also the paid version is not outrageous
  • There is a learning curve and not much support or guidance
  • The free version doesn't analyze as many data sources as our previous IBM analytics
In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.
Fred Lunt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used by the marketing department of my company to determine best SEO practices, drive content and email campaign strategies and boost eCommerce sales. The Analytics platform allows us to get a real-time view of our audiences and make adjustments in our growth and execution of marketing strategy. Additionally, we're able to better grasp where customers are referred to our site, which parts of the sales funnel are most successful, and where we need to improve. We set KPI's through our dashboard and are able to see current updates on when we meet our goals.
  • Excellent, real-time statistics
  • Great for building a picture of your demographics and buyer persona's.
  • A great tool to see which third party referral websites are giving your site the best traffic.
  • Can be a bit bulky when you've built a large amount of data up.
  • Can be challenging to learn, even with their online program, unless you use it every day.
  • It would be nice to add a 'test' function for new users to experiment with.
A fantastic tool for eCommerce companies who need accurate measurements and are concerned with converting leads and sales. While Google Analytics is best served for eCommerce, I would argue that its tools can be purposed for anything from a professional service site to a simple online portfolio as the platform allows one to dig deep into the data and market themselves.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Right now, we primarily use Google Analytics to measure and analyze our website's performance across digital marketing channels. Google Analytics is the best tool on the market - no other analytics solution can provide the insights into our website visitors and how they behave when they reach our site. Eventually, we plan on implementing Firebase Analytics, which is Google's solution for tracking mobile app analytics. It will be great to see and understand how our customers interact with our app.
  • Reporting is definitely a strong suit of Google Analytics. Data is useless if you can't interpret it, and Google makes data visualization very easy.
  • Google has a built-in Analytics Intelligence feature - what this does is provide actionable insights into your data without you having to do anything. Google can understand what your data means and make suggestions based on that data.
  • Another strength is that Google Analytics seamlessly integrates with all of Google's other products. The big ones for us are Optimize and Google Tag Manager. Being able to connect these services and use them in parallel with each other saves us a lot of time.
  • Google Analytics' integration with Salesforce requires you to be using the Google Analytics 360 suite, which is their paid version. This is surprising considering most GA integrations don't cost anything.
Google Analytics is a tool that anyone with a website or mobile app should be using. Whether it's a public facing site, an internal site, a customer knowledgebase, or an app in the Play Store - Google Analytics is perfect for helping you understand your visitors and users. The best part is that it's free with pretty much every analytic tool you could want.
Daniel Murage | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Google Analytics to track views on website and determine the visibility that I gain with my website.
  • Shows the different regions from which users of your website are from
  • Shows time of day when users access your website
  • Shows what type of device users of your website are using, which is extremely helpful for the design process.
  • The graphs could use more color variation to show different data points. Currently, Google Analytics uses different hues of blue, which is fine, but this is repeated over different graphs, which could mislead users.
  • The mobile app is very compact. This is understandable given the small screen sizes of most phones, but I wonder if there is a better way to present the information in mobile devices.
Perfect for tracking marketing strategies, understanding where visitors of your site are from, what time of day they visit your site, and what pages they frequent.
Critical for user research and understanding where design might fail.
Kyle Reichelt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We've used Google Analytics to set up and optimize sales channels for customers, we use Google Analytics to optimize our own website, as well we've integrated GA with our ETL & BI solution, OnMetric.
  • GA tracks user behaviors wonderfully
  • GA provides invaluable insights regarding the geographic dispersal of customers.
  • Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
  • The learning curve is steep.
  • There are so many features, you really run the risk of information overload.
  • There is little effort made to provide context, and so one must draw their own conclusions to drive actions.
For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used to understand website traffic and content consumption by anonymous site visitors. It allows me to evaluate the site path and most important content for visitors. It also allows me to track visitors form ad campaigns to determine the source of site traffic and promotional effectiveness.
  • Site content analysis of readership and page bounces as an indicator of poor content/navigation
  • Crating goals for analysis and conversion rate calculations
  • Ad tracking and ROI data
  • It is very powerful, but can be confusing at time in the UI
  • Changes to the product require a bit of re-training.
  • It is a little tricky to Anonymize IP to improve GDPR compliance.
It is well suited for website analysis. I have not used it for apps, so I cannot speak to that. There are so many integrations with GA that you can find just about any solution you need, such as WordPress plugins.
Melanie Singer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is a great tool to see how many active users are on our site at that moment. Additionally, it's helpful to see where incoming users are coming from (i.e. Google, Flipboard, Twitter). It is being used across my department, as the business team, but also among other teams such as the marketing team and social team.
  • Informs you of how many active viewers are on our site in real-time.
  • Allows you to go deeper and see what companies are reading our site -- C-Suite, Fortune 500 etc.
  • Allows you to track which times of the day or which day of the week attracted the most people to our site and qualitatively thinking why this may be.
  • It would be helpful to have more insight into our audience. If it shows that they're working in government, it would be helpful to see what sector of government they're working in.
Google Analytics is well suited for scenarios where you want more insight on your active and daily users. Being in ad ops. When we see a spike in our users it helps to figure out why, and what our readers are most interested in.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
GA is used to track paid ads against ROI. In addition, track website performance and CID. It can track online visits to offline purchases .
  • Can track my individual and device.
  • Connection to big query is robust.
  • Data studio is great to visualize the data.
  • Tracking on the dbm and dsm is inaccurate and slow.
  • The dbm and dsm data doesn't work.
  • Many bugs with the Dbm data .
I don't think GA has really solved many of the basics bugs and issues with tracking. Still feels like it's in beta. Audience center doesn't work correctly.
Jonathan Stephan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google analytics is a great way to measure campaign success along with gathering general trends our customers habits and needs.
  • Easy to use interface
  • Great integration with Google Ads
  • Quickly able to gather various time dates.
  • Variable time rate data should run quicker
  • Ability to add a third dimension on report pages
  • Quicker exporting of data/reports.
Wondering how many users from a University used a campaign.
January 31, 2018

I highly recommend!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
GA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.
  • campaign tracking
  • conversion tracking
  • user path tracking
  • content evaluation
  • training modules for advanced users
  • GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards
  • cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc
Of the different solutions I have used, Google Analytics is by far the best analytics platform available. Even the free version is worth it.
Vikram Balaji | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.
  • Google Analytics is free.
  • Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion.
  • Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.
  • Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered.
  • Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.
Google Analytics is perfect for measuring marketing campaign performance, monitoring web traffic sources and is a great tool for monitoring month to month comparison performance.
Abiola Adeniyi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use google analytics to get insights into our visitors to our websites behave on a daily basis, and the key characteristics of these visitors. We use this information to analyze steps to improve our service.
  • User insight : Google analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, average gender of web visitors, etc.
  • Page testing : Google analytics helps rate each page on our website, putting into perspective things like how fast our page loads, caching capability of each page, etc.
  • Process flow : Google analytics allows us set a process flow from starting from when a user "visits the website" to the goal of successfully "ordering a ride". Thereby allowing us gain insights into the percentile of users who completed this goal, and the ones who didn't.
  • Cluggy dashboard ; The dashboard is way too cumbersome. Can be Herculian finding specific informations.This need be sorted out by the Google team.
Google is suited for every 21st century internet business with a forward looking outlook. It provides businesses with data which can make or mar their business.
Justina Rimkeviciute | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it for lead generation, traffic analysis, and visitor research. Only marketing department uses Google Analytics and any agencies that we work with. It is a great tool!
  • Visitors
  • Audience Research
  • Goal Funnels
  • Real-time reports do not respond organically, continued refresh is required
  • Intelligence is terrible! They claim that AI will get better, but it has been declining
Use it everytime for online traffic!
Jeffrey Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While Analytics has a laundry list of really great features involving real-time audience tracking, behavior factors on website visitors, and various event tracking services, I primarily utilize it to find origination points in our client pipelines. It is important that we are able to tell if a recent blog entry is doing exceptionally well, or if a referral source is seeing a traffic spike. Analytics, like most of the offerings in the Google ecosystem, is extremely easy to pick up and use but has a ton of complexity under the hood.
  • Tracks clients along digital pipelines well.
  • Follows client behavior on your website effectively.
  • Excellent support for multiple websites.
  • There are some redundant systems in place.
  • Tracking isn't always consistent, but it's more accurate than competitors.
Google Analytics handles every level of the user experience on your website exceptionally well. It is easy to jump quickly between a macro level view of every visitor currently active on your website, to a micro level view of a user on a specific page from a specific source. I genuinely have no complaints when it comes to Analytics doing the specific job it is built for.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used both internally, and with our clients. It is essential in showcasing ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics you can see user demographics (including language, location and more), and how users get to and interact with your site through event and goal tracking.
  • Google Analytics is incredibly easy to use and navigate. It allows you the flexibility to scale across teams/companies easily.
  • The granularity of the data, and the ability to add dimensions to data is indescribably crucial to gaining insights both internally and externally.
  • Integration with DataStudio (although currently in beta), could be enhanced. The flexibility just isn't there yet, and it makes it difficult to get the specific charts I want and need.
  • I wish GA would add the ability to add even more dimensions to the data.
Google Analytics is a free tool. It's easy to add to a site, so I recommend setting up an account no matter if you use additional analytics platforms or not. GA is a bit tedious to use on larger sites and can easily get complicated if multiple sites are in one property and no one is managing them.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics across the entire organization. It's invaluable for knowing what content is effective. Its integration with Adwords is a little confusing. Particularly as it relates to "Conversions vs. Goals". Other than that it's simple to use and easy to navigate.
  • Visual reportings
  • Easy setup
  • Email reports
  • Adwords conversion tracking and Goal conversions seem inconsistent
For anyone doing content marketing for inbound leads.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used by the Marketing Team, Its used to track the major source of traffic to the website which then helps the business to track the website performance and to know where users are going when they visit the website, which forms give us the maximum conversion on the website. It is an essential tool when it comes to figuring out what sections of the site are most popular, and which sections could use some help.
  • It's free!!
  • We can create goals to track, which forms on the website give us maximum number of leads
  • We can enable tracking on the forms to see where are the maximum drop off and hence modify the fields based upon its popularity
  • We have connected the GA account with Ad words and manage the keywords
  • Set up custom reports and enable the subscription to go to all the stakeholders so that everyone in the business is up to date with the number of leads and traffic coming to the business
  • Track specific information depending on the needs and requirements of the business
  • Easy installation of GA on third party software for a holistic view of User behaviour
  • It requires technical knowledge to create goals, events etc in order to do some custom tracking, and people who have less knowledge can go down the rabbit hole find for information as it is quite overwhelming
  • When the traffic is high the data is not accurate
  • You can become certified easily as its open book and then it lasts only for a year
It provides us detailed data which helps us measure the effectiveness of the website (for example, the page, or the form from which we get the maximum conversion, how much time people spend on the website and the website load speed). It less appropriate in giving the right attribution to the visitors for their purchase, as the visitors do not always access the website directly before making a purchase. They generally go to multiple channels before they make a purchase. So its gets hard to give credit to the marketing channel without having a deep understanding.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is available to the entire company, but only certain teams know how to use it. It addresses the business problem of tracking business decisions and knowing where users are going when they visit the website. It is an essential tool when it comes to figuring out what sections of the site are most popular and which sections could use some help.
  • Excellent user experience
  • Great online tutorials to teach people how to use it
  • Customer support that is easy to access
  • Too many bells and whistles - it can get confusing
  • Beta sections are on the site which can also get confusing
  • Too many reports to chose from
Google Analytics is well suited for tracking how many users are visiting certain areas of the site. It is also well suited for mobile applications and figuring out how many impressions there are. The revenue section under acquisition can be confusing if you are not sure how much money to equate to different decisions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used only by the marketing department to track website traffic. I am on it every day tracking different statistics. It solves the problem we had before I came to this company-- no tracking of any kind. I have used it in previous companies and found it incredibly useful.
  • Gives good statistics for how long people are on your website.
  • Unearths opportunities you may have missed; pages you didn't expect people to be reading but are more so than others.
  • Able to show you the path people are taking on your website.
  • It can be very complex. If you don't have training beforehand you'll be lost.
  • You can become certified but it only lasts a year.
It is perfect for a marketing department who wants to track website traffic. This is the only scenario where it's used. But it also enables you to set up tracking on other items as well, such as leads that do a specific action on your website and so on. It can also be linked to other applications like HubSpot and Power BI for a more visually pleasing display of results.
June 30, 2017

GA Is the best!

Seth Tucker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics for numerous amounts of data gathering, both for our own marketing site, our customers "product" sites that they actively use as part of their service, and we use it for "in-app" tracking to determine how users are using our product. Basically, we use Google Analytics for tracking everything!
  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
  • GA can be very confusing if you aren't extremely tech savvy. The interface is intimidating to most people, and without some training the reports are hard to understand.
  • The jargon really trips a lot of people up. Like what's the difference between a session and a user? What are "hits"? Stuff like this is frustrating if you haven't been through any kind of training for GA.
I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.
Tony Phan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used to review our website performance as well as evaluate website design effectiveness. It is also used to evaluate marketing efforts (for example: measuring traffic to a landing page created specifically for a digital marketing campaign). This is used mainly by our marketing department as the purpose of Google Analytics to measure the effectiveness of the website.
  • Website Insight: It provides detailed data to measure the effectiveness of your website (for example, which page your customers visit the most, which page they spend time on reading the most).
  • Customer Data: it also provides some insight on your potential target market since it records the age/gender/location of the website visitors. These data are useful, especially when being used together with digital marketing campaigns to make sure your ads go to the right target market.
  • Multiple Website Data Management: one account can measure different websites so it is convenient, especially when you are running multiple websites for your business.
  • Website Integration: In order for Google Analytics to measure the most accurate data, it requires you to put a code into your website. This could be hard sometimes especially if the user is not a person who is familiar with coding.
  • Accessing Data sometimes takes longer than expected.
  • Mobile Apps are too hard to be used. There are a lot of features that are more effectively shown on the version on browsers.
Google Analytics is best used together with digital marketing tools like AdWords so you can measure the traffic that the ads draw to your website. Also, it is effective in collecting customers' insight to promote your products and services. For example, if Google Analytics shows that most of the visitors of my website are aged from 25 to 35 and most of them are males, I will create content that leans towards males at that age more.
October 03, 2016

Helpful tool

katherine henz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have been using Google Analytics for over two years, and I am still hooked to it. It provides excellent and precise details to each activity on the website. It counts how many times each user has visited, how much amount of time he visited, and also, from where they visit. Google Analytics is ideal in terms of keeping track of your website. Combined with AdSense, it gives insight to what percentage of people have come back and clicked on the adverts. Google Analytics is now the only marketing and research tool I will use.
  • A pool of features.
  • Precise information.
  • Straight-forward.
  • An interactive GUI can attract more people.
  • For a [new] starter, it will require training sessions.
  • Creating custom reports is somewhat limited.
When you are looking for targetted or organic traffic, it is best suggested
Tania Momin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I work for a SaaS company where access to Google Analytics (GA) is given by the client to the marketing rep and the CSM. The CSM team uses GA data for quarterly business reviews (QBR). We also track goals, events and conversions on a daily/weekly basis.
  • Offers a wide range of reports plus the ability to export them in various formats for client presentations.
  • The ability to view a breakdown of traffic, such as, geographic locations and demographics.
  • Ease of use. Everything you need is right in front of you on the dashboard.
  • The failure to differentiate bots from real users, which causes inaccurate traffic counts.
  • Cannot see exact specifics on some metrics. For example, the ability to see which keywords visitors are using to find our clients.
I have been working in eCommerce for over 5 years now and strongly believe Google Analytics is critical for a successful e-commerce business as it helps identify which marketing channels/sources are most valuable at driving revenue.
Jonathan Miltimore | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our department uses Google Analytics (GA) to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored. GA gives us a wonderful breakdown of what content on our site is being read, what is not, how long users are engaged with the content, and how users are finding and accessing our content.
  • It effectively identifies what pages on your site are generating your web traffic.
  • It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).
  • It exports data really well, so you can support and defend your communications and marketing strategies.
  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Converting traffic to sales, perhaps. I say this because I understand how to analyze the traffic information Google Analytics (GA) offers, but I have not yet reached a point where I can analyze "conversions" or some of the other marketing data. Behavior of users is easy to understand to a certain point, but deeper dives into marketing data can get tricky.
Score 10 out of 10
Vetted Review
Verified User
Google Analytics is used across the entire organization to manage client eCommerce site metrics. It addresses site performance as well as tracks sales. It helps us visualize if we are improving as a company, track vital information, and analyze business trends through a variety of data visualizations.
  • Google Analytics is essential for finding out how visitors access your website.
  • Google analytics enables you to see individual page performance through a variety of metrics.
  • Visitor segementation allows you to finetune your site based on a variety of interactions and the devices that the user is on.
  • There are so many capabilities on Google Analytics that occasionally it can be hard to navigate. I wish that there were easier formats to view exactly what you were looking for based on the medium.
  • I wish that you could view the discrepancies between AdWords and Analytics both within the Analytics interface.
Google Analytics is a must have for any ecommerce business.
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