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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogle Analytics is a website must-have!I have Google Analytics implemented on all the websites that I manage, which are my own and my clients'. I give my clients monthly analytics reports for their websites and I think it gives them the best insights into web traffic possible. When you go deep into the training you learn there is so much that those reports can show you. I also really appreciate the free training Google and users have made available online.,Google Analytics is easy to install to your website and user-friendly from the Dashboard POV. Reports can be customized and exported in various formats. I download PDFs for my clients. See how much traffic you have, where it's coming from, and the patterns that they follow on your site. For visual thinkers/learners, the graphs that they include in the reports are awesome.,It is an advanced part, but I think setting up traffic filters and goals could be easier. Google doesn't do as much with keywords as it used to but from our end it would be nice to see more use of keywords (tags)!,10,It really helps to verify where you're spending your marketing dollars. For example, if you're sending out email campaigns and select to include Google Analytics, you can see what percentage of your site referrals come from email in a report.,,10Google Analytics is a fantastic analytics toolWe use Google Analytics as a tool to help us track and measure overall e-Commerce performance. It is mainly used by our Marketing Department. This tool has helped address the problem of being able to better understand traffic patterns, marketing campaign performance and who our visitors are and what they are doing when they get to our website.,Segmentation - GA provides numerous ways to really segment your data to better understand your traffic and campaign performance. Allows you to really drill down into your data. Useability - The tool itself is VERY user friendly. Training was easy and I found the learning curve of this tool to be much smaller than other Analytic tools. Reporting - It's very easy to set up custom reports and have them emailed to individuals on a timely basis.,It would be nice to have a training or robust help section with in the tool. The setting of date ranges can sometime be a bit clunky and feels glitchy.,9,Google Analytics has really helped speed up employee efficiency. It is much easier to create customer reports that suite a wide variety of internal needs.,Adobe Analytics,10Analyze ThisGoogle Analytics is used by multiple departments to quantify data and measure success, ROI and productivity. By far the biggest user of the platform is our marketing team. We use Google Analytics to track not only web traffic but also pay-per-click ROI, traffic patterns, content popularity and much more. Our social media team is able to leverage Google Analytics to determine the best time to post, measure effectiveness of social marketing campaigns and much more.,Incredible customization Wide variety of data sources Free, can't beat the price!,The user interface could use a refresh, it can be hard to find what you are looking for at times Better sorting options for data, it can be a pain at times to narrow down the data you really need,9,We have seen faster lead conversion We have seen a higher ROI We have been able to better focus our PPC efforts,10,3,2A Review of Google AnalyticsGA is being used to track the quantitative data about our website visitors. It informs traffic patterns and goal conversions. We also use GA to generate custom reports to share with the different business units internally as to how their website content is performing. This has been very helpful in getting the business group owners on board with content curation.,Quantitative Tracking Robust Reporting Click Tracking Goal Conversions,It would be great if GA was able to send through the (not provided) keywords. Provide more robust visuals of data reporting. At current the visuals are pretty bland. Make the interface a little more intuitive.,9,It's free so the ROI is there instantly, although you don't own the data, Google does. Once your custom reports are set up and configured, it helps with analysis efficiency. It also helps track baseline goal conversions.,,9Google Analytics Provides the Data We Need for Continuous ImprovementWe use Google Analytics on our own web sites and for all web sites we develop and host for our clients (over 100 of them). It provides terrific insight into how visitors are using each web site and the effectiveness of online marketing efforts. We've also integrated Google Analytics into Sitefinity, the content management system that we recommend for many of our clients.,Easy implementation Fast "dashboard" approach to analytics Ability to dive much deeper into analytics as needed,Some terms are confusing. Custom reports are not user friendly to build. Takes time to get the right data and have the report look good. Takes some time to get used to the interface. It's not particularly intuitive at first.,10,Increased insight into web traffic - where visitors come from, how they got to the site, what devices/browsers they use, etc. Helps calculate ROI on marketing campaigns. We can track how people visit the web site, dedicated landing pages, etc. This helps measure the effectiveness of online advertising, e-mail marketing, social media campaigns, etc. Improves search engine optimization and web content. We can see where people are entering the site, how they are finding it, etc. We also see where they leave the site so we can improve those pages to keep people where we want them.,,10,Implemented in-house,No,Change management was minimal,Need to implement on every page of the site. Custom reports can be challenging to set up.,9In depth Scrutiny aiming at propelling your position in WEB WORLD.Had used google analytics for my many clientele whose main focus were understanding current market trends and its product's or service's competitors, analyzing performances based on milestones and indicators which were constantly tweaked for better throughput and edge over competitors.,Google Analytics Dashboard gives you a quick overview of how your site has fared with time horizon of hourly, daily, weekly & monthly. Very easy to install and implement. It gets you going as soon as its bots crawls through your web page contents. Gives you instant real time analysis of how many active users are currently accessing your site, their demographics, their location, the page they are accessing, source of traffic etc. Amount of reports that can be fired out of Google analytics is humongous, thus enabling detail study and implementing new ideas.,In Audience GEO location reporting, the level of source is restricted to the city. We need further drill down if possible with the exact places from where the hits have come for the site, thus helping narrowing down on the user base to be targeted. Keywords formed the backbone of the analytical tool, but its demeaning from analytical tool as its adwords revenue taking a hit, may be good for the company but not beneficial for end user. There is constant upgrades and changes to the tool happening, it makes difficult for us to adjust to new changes frequently.,7,It helped my client immensely, in understanding their user base, and running advertisement targeting the demographics and locations highlighted by the tool, thus helping in improved ROI. Using this tool helped nail down on expenses related to web analytical tool and resources. The free versions has rich features which can help take informed decisions. Having web insights helped my clientele in formulating an appeasement approaches to the customer, which meant delightful customer and increase in revenues.,Wordpress,7Google Analytics for the win!Google Analytics is being used both internally, and with our clients. It is essential in showcasing ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics you can see user demographics (including language, location and more), and how users get to and interact with your site through event and goal tracking.,Google Analytics is incredibly easy to use and navigate. It allows you the flexibility to scale across teams/companies easily. The granularity of the data, and the ability to add dimensions to data is indescribably crucial to gaining insights both internally and externally.,Integration with DataStudio (although currently in beta), could be enhanced. The flexibility just isn't there yet, and it makes it difficult to get the specific charts I want and need. I wish GA would add the ability to add even more dimensions to the data.,10,GA has proven the ROI on our internal and external SEO efforts, paid search efforts, and other media campaigns. GA has helped us with calculating overall revenue and what sources are driving the most traffic/money.,Adobe Analytics,Buzzsumo, BuzzStream for Link Building, Google Forms,20,3Google Analytics for the win!We use Google Analytics across the entire organization. It's invaluable for knowing what content is effective. Its integration with Adwords is a little confusing. Particularly as it relates to "Conversions vs. Goals". Other than that it's simple to use and easy to navigate.,Visual reportings Easy setup Email reports,Adwords conversion tracking and Goal conversions seem inconsistent,10Free? Yep! Google Analytics is a great entry-level web analytics tool.Google Analytics is the best free online analytics tool on the market. If you'd like to learn more about how much traffic your site/pages receive and attributes about those users - Google Analytics is a perfect fit. Enhance your site traffic by using complimentary pay services from Google such as AdWords. You may utilize pay per click advertising to help drive users to your site. Google Analytics is easy-to-use. Simply place a small amount of provided JavaScript on your site - and the statistics start flowing into GA.,Typically, to integrate some of the pay services into your website, it requires sophisticated JavaScript skills. I've often found that it is helpful to know JQuery and have a solid understanding of the DOM (Document Object Model) in order to get full use out of some of the products (such as AdWords).,When advertising, Google Analytics allows us to track the cost of our advertising with the number of direct conversions. Not only do we know how many impressions and click-throughs, but now we have the sophistication (by specific URL targeting) to know what products/services these users are purchasing. This is very powerful. With the free Google Analytics product, it provides a great overview of your site traffic, geographic details about the users, and useful stats such as what browser they are using. This information helps us to tailor the site experience to accommodate the majority.,10,10How much of that cat video are they really watching?It was used by the whole organization to track successful marketing and blog campaigns. It also helped us find partners through top referrals. And it assisted in refinement of our website through analysis of customer behavior.,Zero Cost Continued Improvement Straightforward implementation,Configuration Not entirely user friendly to a novice,8,Streamlined and improved our customer funnel Improved website navigation and customer engagement,8One of the better solutions on the market, and it's free!Free web analytics service Provides click and event tracking Tracks user demographics Generates reports Customizable Fairly easy to set up Native integration with Google AdWords, Webmaster Tools, and other Google services,Heatmaps are still in beta While instructional support is far better than others, and the interface is cleaner than the rest, could still benefit from more instructional tooltips and basic how-to's for the newly initiated,The best free web analytics solution on the market, combined with the resources and support of a tech giant like Google Allows webmasters to gauge user traffic and user backgrounds for better website optimization,9,8Why Not Use Google Analytics?Gives us all the data we need surrounding our website (visits, pageviews, sources, conversions). Helps us to review our social media goals. We use GA to measure referral traffic from social media channels, along with the associated conversion rates. For example, originally much of social traffic was coming from LinkedIn, but recently we started to run Twitter ads and we have seen a huge spike in referral traffic to our website from that channel. We are thinking about running an ad campaign in LinkedIn and we will also track that carefully in GA. GA allows us to put a Dollar amount on conversions. For example, a request for a demo has a higher associated Dollar value than a white paper download. This is based on historical analysis of conversion data. This is a great feature. Google is very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.,We use the product to measure conversions and content engagement along with Marketo- The data does not always correspond. We tend to trust the Marketo metrics a little more, since they are measuring very concrete things like forms completed, etc. while GA is measuring the paths that people on our website.,Measure conversion rates and improve pages that are underperforming. Track and manage social campaigns allowing us to allocate advertising on the most impactful platforms.,10,10,Website Reporting Conversion goals Social Media Analytics Content Analytics,Implemented in-house,10,Online training,10,No,10I'm pretty sure I would be lost without Google AnalyticsI manage numerous features that Google Analytics offers on a weekly basis and report data and trends directly to our company's CEO and marketing director. I use Google Analytics to stay on top of traffic that results from all channels, including organic, direct, referral, display, pay-per-click, and social media. Our in-house marketing team looks at my findings to monitor trends and changes in our company's online marketing efforts. We are heavily invested in pay-per-click advertising through Google, Bing and Yahoo!, and Google Analytics lets me track everything relating to our ad(s) performance on a few easy-to-access screens. Google Analytics simplifies the reporting process with its intuitive interface and left sidebar drop-down options. All of our live traffic, analytic data and conversion counts are readily available when people at our company want me to access them.,Traffic reporting for our company's website. All channels are on one screen, and I can drill-down into each channel for a more thorough evaluation of where our traffic is coming from. Excellent for pay-per-click advertising. We run close to 100 pay-per-click ads at various times, and each one is directed to a specific landing page with a call-to-action. I easily add the URL of these landing pages in our Google Analytics Goals for accurate reporting. Mobile reporting. Google Analytics lets me determine our number of mobile visitors, and it provides a breakdown of mobile versus tablets, and each type of device (ex: iPhone) is also in Google Analytics reporting feature. This is extremely helpful because we are running mobile-specific ad campaigns on Google.,Google Analytics currently has just 20 Goals settings. While it is possible to create an additional set of 20 Goals, it would be great if up to 100 (or more) were available in one list. As it stands now, we have several "buckets" of 20 goals each, and it takes time to go from one to the other and manually count our Goal conversions, and their percentages or total conversions. Email or chat support. Google Analytics is an enormous and often intimidating platform, and sometimes there are questions that need to be answered right away. Email or chat support for Google Analytics users who are spending money on pay-per-click campaigns would be a tremendous benefit. Add all Google platform links within one another. Google Analytics is fantastic, but as an SEO specialist, I also need quick access to Google AdWords. I need to log into both, and if they were integrated with the same login and password, it would be far more convenient.,10,Google Analytics has helped the company I work for determine what channels needed improvement, and I created copy and content (infographics, videos, etc.) to help increase organic and referral traffic to specific landing pages and sections on our website. With Google Analytics, I can analyze the landing pages that are getting the most conversions based on our pay-per-click advertising efforts. When pages are seeing good results, we increase our budget. When they are performing poorly, we adjust our messaging accordingly. Google Analytics saves me an immense amount of time. I am often asked to pull reports, some of them that are quite robust, and I can do this quickly with Google Analytics.,Moz, Kissmetrics, Analytics SEO and Majestic SEO,Moz, Adobe Photoshop, Twitter AdsGoogle Analytics is a MUST HAVE for any ecommerce business!Google Analytics is used across the entire organization to manage client eCommerce site metrics. It addresses site performance as well as tracks sales. It helps us visualize if we are improving as a company, track vital information, and analyze business trends through a variety of data visualizations.,Google Analytics is essential for finding out how visitors access your website. Google analytics enables you to see individual page performance through a variety of metrics. Visitor segementation allows you to finetune your site based on a variety of interactions and the devices that the user is on.,There are so many capabilities on Google Analytics that occasionally it can be hard to navigate. I wish that there were easier formats to view exactly what you were looking for based on the medium. I wish that you could view the discrepancies between AdWords and Analytics both within the Analytics interface.,10,SEO - Google has helped us analyze poor ranking pages. Google Analytics has helped us identify postivie paid search performance based on interactions on the site that start with paid search but end with organic.,Google AdWords,Google Drive, Bing Ads, Google Charts,40,40,Site page / product page performance Site rankings in accordance with google updates Viewing how customers came to the site and their interactions once they got there,Visualizing the impact of paid search that has lead to organic conversions Navigating year long trends / trends over time,New features on google analytics will help us navigate through Google shopping especially with buy button advancements. Utilizing new marketing places and linking to our analytics account to track data.,10Love GA. Must have.Google Analytics is critical to understanding the effectiveness of our marketing and customer behavior on our website. I couldn't run the business without it. We use it company-wide, though we're a small startup. As an e-commerce business, the reporting from Google Analytics is among the most important in our business.,Traffic measurement Marketing ROI Audience demographics Customer behavior on site,Always want more granularity Better and automatic spam exclusion Tighter integration with AdWords,10,As a free tool, it delivers incredible value. Helps with site optimization. Drives smarter ad spend.,Kissmetrics,WordPress, Evernote, Google DriveGA reviewI actively used Google Analytics within a previous role at Johnston Press. Although I didn't use Google Analytics everyday it was being used within only parts of the business. For example the marketing team used Google Analytics a lot on their micro sites and on marketing emails as it allowed them to view and edit the data very easily without having to go through the data analyst team. Since Google Analytics is so easy to implement it allowed for very quick and easy implementation when speed was essential.,Easy and quick to implement. For very little effort you get a lot of data and information on your audience. The reporting UI is very clean and user friendly.,Using the URL as a basis for all the data can make the reporting messy in places. Creating goals and conversion funnels can be a little tricky for novice users. The data can seem a little superficial on the surface when compared to the more sophisticated digital analytics software.,7,Faster implementation and data reports. Fracturing of teams because they are no longer talking to the data team. Increased interest in data and the nice looking Google Analytics reports.,IBM Digital Analytics,IBM Digital Analytics, Chartbeat, Dynamic YieldGoogleAnalytics is a complete necessity!Our marketing team currently uses the Google Analytics platform, for analyzing our traffic and sources. It has been incredibly helpful as we push our potential partners and customers through the funnel.,Lowering our bounce rate. Increasing our click-through rates. Increasing our average session duration.,I would love to see an integration with platforms like HubSpot.. it is hard when the two numbers are so completely different. Adding a capability to further back track clicks and see how they were brought to our page would be helpful. Further parsing the demographics would be ideal in developing company personas.,10,We definitely have seen an increase in the lead conversion time with Google Analytics. We see more customers that are looking through the site and have a longer duration on our site. Time consuming to set up and familiarize, but easy to use going forward.,HubSpot,HubSpot, Salesforce.comGoogle Analytics is a MUST!Google Analytics is extremely insightful and offers a ton of good information for any business or company to track what is going on with your website and advertising. We use it daily to monitor website activity and see how our advertising is performing. You can see very in-depth data and metrics that can help you figure out where your traffic is coming from.,Track Website Visitors - this is helpful to see where people are coming from Reports - gives you a lot of information that helps with reporting to clients Breaking down data - helps break down all types of demographics which is helpful for advertising,It is hard to use at first when you aren't familiar with the product It can be hard to get certified with the program,10,Increased efficiency when reporting to clients Helps us help our clients understand what their ROI is Helps us understand how our advertising is performing,ReportsNow,Slack, Google Hangouts, Join.meA Free Resource with In-Depth Reporting PowerGoogle Analytics is being used by the Digital team who reports on website traffic for our business' 5 websites, and then those reports are distributed throughout the business to the respective "owning" departments.,Free Product - A great benefit of Google Analytics is that it is a free product that has many capabilities. It performs the functions we need it to without additional fees. Event Tracking - this is a wonderful feature of Google Analytics that allows us to track many different kinds of user interactions on our sites. Sources - Google Analytics provides the sources from which users came to our sites, which allows us to use Google Analytics as a kind of lead generation platform for two of our sites, from which we can build relationships with others sites that link to us.,Session Duration - Google Analytics' Session Duration calculation is not very accurate, since it only measures the duration of time between interactions on the site. The first interaction is page load, but then if the user spends 5 minutes on that one page and reads it thoroughly, receives the information they need, and leaves the site, since they are counted as a "bounce", their session duration is 0, even though they were engaged. They only triggered one event (page load) before leaving the site, so their session duration didn't calculate as it should. There are methods to implement timers, etc. however, the standard Session Duration numbers could be inaccurate without implementing other methods in place. One Page Sites - we have one Single Page Site, and installing Google Analytics to give us accurate numbers was more difficult than we anticipated. One challenge was creating a way to record bounces correctly, since a users could visit the site, be fully engaged, and leave the site without ever triggering an event. We used Google Tags to create scrolling and menu event tracking to solve this problem, but out-of-the-box, Google Analytics is not the most accurate reporting tool for a One Page Site.,8,We use Google Analytics to track the "health" of our websites and the success of email campaigns. It is a very useful tool, with a few challenges. However, the fact that it is a free tool has been very helpful since we are only sacrificing our time to collect these reports and no additional resources.,10Google AnalyticsGoogle Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.,Describes overall page visits Describes how many placed orders Specific events can be added depending on the merchant need,Maybe it can be extended by providing more ways of capture and more ways of reporting,7,Gives us more insight where customers are dropping off and how to improve,,7,20,4,Analytics Conversion Sales report Visitors report,Maybe embedding into different tracking containers,No,Price Product Features Product Usability Analyst Reports,Price based and need based,Professional services company,No,Change management was a big part of the implementation and was well-handled,Nothing much But if the data paatern changes then we have to take care of all the pages All the events,7,7,in fact its open source might be for reatailer for reports,Tracking Event capture Customer type,customizations,7Matthew's Review of Google AnalyticsCurrently I would say GA is being underutilized by my current organization. At my last organization GA and Site Cat were heavily relied upon for both reporting and informing our marketing decisions. We used GA to set up goals and track conversions. We also looked at high level metrics for our clients' sites like unique visits, time on page, pages per visit, etc. For our e-commerce clients we also used GA to track Revenue and ROI. GA was used by every department of our company.,Conversion Tracking- GA is able to accurately track conversions by placing a conversion pixel on a 'Thank You' or successful transaction page. Real Time Analytics- If you are implementing code and need to see how things are tracking in real-time, GA allows you to have this view Evaluating Traffic Sourced - If URLs are properly tagged and you are familiar with marketing budgets allocated to different channels (paid search, SEO, display, etc.) you can clearly see where you are getting your bang for your buck,Pathing - GA doesn't give the most robust information when it comes to tying in the path of the customer to final conversion. Longer conversion paths are much harder to track with GA than with a more robust solution like Site Catalust Training - The training and education materials provided by Google are great for remedial users, however I always felt they could provide more real-world type scenarios and exercises for more advanced users Accuracy/Discrepancies with other Google products- I had a few bad experiences where data from DFA never seemed to quite match up with what we were seeing in GA. As these are both Google products, you'd think there would be more consistency.,9,GA helped us improve our clients on site conversion rate by pointing out drop-off in our conversion funnel GA helped us identify which channels brought better quality traffic to our clients' sites GA helped us identify which areas of the site got the most attention, therefore better inform other content creation,Adobe Marketing Cloud,10Google Analytics: Delivering Day to Day DataWe use it within the marketing department for two separate corporate websites. We mainly monitor Daily Visits, source of the traffic coming to the site (referrals), and what pages are being visited. It helps us measure the effectiveness of our marketing campaigns. Marketing is the only department to have direct access but we do hare the data with other departments. Google is also a client of ours.,Google does a good job of tracking visits to the website. I love being able to see the source of the traffic. Being able to see the behavior of visitors is also of benefit. What pages are people acutally seeing and spending time on?,I don't like that Google blocks keyword information for organic traffic. About 85% of the keyword information is 'not provided'. I am forced to go to other sources for the keyword information.,7,Improved the effectiveness of our marketing campaigns. We did away with some efforts because we were not seeing the results to justify the effort. Google Analytics allowed us to measure that effectiveness. Boosted our reach. As we see that we are reaching into our regions, we are able to better focus our communications. GA allows us to see what geographic regions we have traffic from. Increased our efficiency. We have one central location where we can reliably get most of our website analytics.,8Google Analytics ReviewI work at a digital ad agency, so nearly everyone at my organization uses it. We are a very goal driven company, so this product allows us to answer questions that aids in hitting our clients goals.,User interface is intuitive Sub domain tracking is easy to set up MCC is easy to manage,Attribution funnel analyses are fun to play with, but it would be more beneficial to have recommendations of which funnel makes the most sense for each business and when they'd want to apply each model Universal Analytics does not have the ability to import historical data from the regular GA yet. This will be necessary for my clients before I switch them over because we do a lot of year over year comparisons.,10,Remarketing through GA allows for increased conversions for my clients Custom dashboards save time pulling reports,,10#1 with everyone else a distant #2Multi departments, primary focus with Programmatic and secondary used by accounting/finance for revenue recognition, pacing, forecasting,Ease of reporting Flexible to customize Accurate forecasting,Easier interface to bring data down into Excel, Salesforce, Peoplesoft,9,Allows for an efficient lean operation Presentations are powered quickly with charts,,10Beginners will be fully satisfied by GA's capabilitiesAs a marketing team, we use GA to monitor our brand property. We have standard dashboards in place for basic and regular monitoring of the website traffic, including the AdWords campaigns.,Uptime: 100% UI: intuitive and modern For a free program, it does everything that a basic-needs user requires: essential KPIs, excellent range of dashboards and custom segments.,Live collaboration in the tool would be a plus.,10,Visibility and awareness.,Webtrends Analytics,Adobe Analytics,10
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Score 8.6 out of 101
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Kelly Rates profile photo
Score 10 out of 10
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I have Google Analytics implemented on all the websites that I manage, which are my own and my clients'. I give my clients monthly analytics reports for their websites and I think it gives them the best insights into web traffic possible. When you go deep into the training you learn there is so much that those reports can show you. I also really appreciate the free training Google and users have made available online.
  • Google Analytics is easy to install to your website and user-friendly from the Dashboard POV.
  • Reports can be customized and exported in various formats. I download PDFs for my clients.
  • See how much traffic you have, where it's coming from, and the patterns that they follow on your site.
  • For visual thinkers/learners, the graphs that they include in the reports are awesome.
  • It is an advanced part, but I think setting up traffic filters and goals could be easier.
  • Google doesn't do as much with keywords as it used to but from our end it would be nice to see more use of keywords (tags)!
I consider Google Analytics a MUST HAVE for anyone with a website. If you aren't very tech savvy and had someone else set up your website or outsource the maintenance; ask them to include it for you. At your request, Google will send your webmaster instructions to set it up.
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Michael Silva profile photo
Score 9 out of 10
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We use Google Analytics as a tool to help us track and measure overall e-Commerce performance. It is mainly used by our Marketing Department. This tool has helped address the problem of being able to better understand traffic patterns, marketing campaign performance and who our visitors are and what they are doing when they get to our website.
  • Segmentation - GA provides numerous ways to really segment your data to better understand your traffic and campaign performance. Allows you to really drill down into your data.
  • Useability - The tool itself is VERY user friendly. Training was easy and I found the learning curve of this tool to be much smaller than other Analytic tools.
  • Reporting - It's very easy to set up custom reports and have them emailed to individuals on a timely basis.
  • It would be nice to have a training or robust help section with in the tool.
  • The setting of date ranges can sometime be a bit clunky and feels glitchy.
I believe Google Analytics is a well suited tool for any e-Commerce team.
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Shane Hayes profile photo
April 30, 2014

Analyze This

Score 9 out of 10
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Google Analytics is used by multiple departments to quantify data and measure success, ROI and productivity. By far the biggest user of the platform is our marketing team. We use Google Analytics to track not only web traffic but also pay-per-click ROI, traffic patterns, content popularity and much more. Our social media team is able to leverage Google Analytics to determine the best time to post, measure effectiveness of social marketing campaigns and much more.
  • Incredible customization
  • Wide variety of data sources
  • Free, can't beat the price!
  • The user interface could use a refresh, it can be hard to find what you are looking for at times
  • Better sorting options for data, it can be a pain at times to narrow down the data you really need
I highly recommend every user of Google Analytics to complete the Google Analytics Platform Principles course offered by Google for free each year. This will greatly increase your knowledge of the platform, expertise and make it much easier to create custom data sets and reports. I believe Google Analytics is an essential part of every company's data toolset.
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Chris Osterhout profile photo
Score 9 out of 10
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GA is being used to track the quantitative data about our website visitors. It informs traffic patterns and goal conversions. We also use GA to generate custom reports to share with the different business units internally as to how their website content is performing. This has been very helpful in getting the business group owners on board with content curation.
  • Quantitative Tracking
  • Robust Reporting
  • Click Tracking
  • Goal Conversions
  • It would be great if GA was able to send through the (not provided) keywords.
  • Provide more robust visuals of data reporting. At current the visuals are pretty bland.
  • Make the interface a little more intuitive.
GA works well for gathering raw traffic data. However, it is JavaScript based and will only transmit data on websites that allow 3rd party tracking. It is less appropriate in areas where you need qualitative metrics such as "who" the visitors are. For that type of tracking you will most likely need a Marketing Automation Platform (or similar).
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Sid Haas profile photo
Score 10 out of 10
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We use Google Analytics on our own web sites and for all web sites we develop and host for our clients (over 100 of them). It provides terrific insight into how visitors are using each web site and the effectiveness of online marketing efforts. We've also integrated Google Analytics into Sitefinity, the content management system that we recommend for many of our clients.
  • Easy implementation
  • Fast "dashboard" approach to analytics
  • Ability to dive much deeper into analytics as needed
  • Some terms are confusing.
  • Custom reports are not user friendly to build. Takes time to get the right data and have the report look good.
  • Takes some time to get used to the interface. It's not particularly intuitive at first.
Google Analytics is an excellent solution. And it's free. As long as Google provides the information we (and our clients) need, it's difficult for most companies to justify the cost of an analytics application. It's a matter of implementing the tracking codes on every page and within each marketing campaign. If that's done, the data is there to analyze and report.
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Raviraj Raikar profile photo
Score 7 out of 10
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Had used google analytics for my many clientele whose main focus were understanding current market trends and its product's or service's competitors, analyzing performances based on milestones and indicators which were constantly tweaked for better throughput and edge over competitors.
  • Google Analytics Dashboard gives you a quick overview of how your site has fared with time horizon of hourly, daily, weekly & monthly.
  • Very easy to install and implement. It gets you going as soon as its bots crawls through your web page contents.
  • Gives you instant real time analysis of how many active users are currently accessing your site, their demographics, their location, the page they are accessing, source of traffic etc.
  • Amount of reports that can be fired out of Google analytics is humongous, thus enabling detail study and implementing new ideas.
  • In Audience GEO location reporting, the level of source is restricted to the city. We need further drill down if possible with the exact places from where the hits have come for the site, thus helping narrowing down on the user base to be targeted.
  • Keywords formed the backbone of the analytical tool, but its demeaning from analytical tool as its adwords revenue taking a hit, may be good for the company but not beneficial for end user.
  • There is constant upgrades and changes to the tool happening, it makes difficult for us to adjust to new changes frequently.
For any web analysis, Google Analytics is suited to carry out the following

a) Advertising and Campaign Performance
b) Analysis and Testing
c) Audience Characteristics and Behavior
d) Product Integrations
e) Sales and Conversions
f) Site and App Performance
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Score 10 out of 10
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Google Analytics is being used both internally, and with our clients. It is essential in showcasing ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics you can see user demographics (including language, location and more), and how users get to and interact with your site through event and goal tracking.
  • Google Analytics is incredibly easy to use and navigate. It allows you the flexibility to scale across teams/companies easily.
  • The granularity of the data, and the ability to add dimensions to data is indescribably crucial to gaining insights both internally and externally.
  • Integration with DataStudio (although currently in beta), could be enhanced. The flexibility just isn't there yet, and it makes it difficult to get the specific charts I want and need.
  • I wish GA would add the ability to add even more dimensions to the data.
Google Analytics is a free tool. It's easy to add to a site, so I recommend setting up an account no matter if you use additional analytics platforms or not. GA is a bit tedious to use on larger sites and can easily get complicated if multiple sites are in one property and no one is managing them.
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Score 10 out of 10
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We use Google Analytics across the entire organization. It's invaluable for knowing what content is effective. Its integration with Adwords is a little confusing. Particularly as it relates to "Conversions vs. Goals". Other than that it's simple to use and easy to navigate.
  • Visual reportings
  • Easy setup
  • Email reports
  • Adwords conversion tracking and Goal conversions seem inconsistent
For anyone doing content marketing for inbound leads.
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Score 10 out of 10
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  • Google Analytics is the best free online analytics tool on the market.
  • If you'd like to learn more about how much traffic your site/pages receive and attributes about those users - Google Analytics is a perfect fit.
  • Enhance your site traffic by using complimentary pay services from Google such as AdWords. You may utilize pay per click advertising to help drive users to your site.
  • Google Analytics is easy-to-use. Simply place a small amount of provided JavaScript on your site - and the statistics start flowing into GA.
  • Typically, to integrate some of the pay services into your website, it requires sophisticated JavaScript skills. I've often found that it is helpful to know JQuery and have a solid understanding of the DOM (Document Object Model) in order to get full use out of some of the products (such as AdWords).
Interesting information from Wikipedia that may interest you:

Google acquired Urchin Software Corp. in April 2005. Google's service was developed from Urchin on Demand.
The system also brings ideas from Adaptive Path, whose product, Measure
Map, was acquired and used in the redesign of Google Analytics in 2006. Google continued to sell the standalone, installable Urchin WebAnalytics Software through a network of value-added resellers until discontinuation on March 28, 2012.
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Benjamin Barniskis profile photo
Score 8 out of 10
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It was used by the whole organization to track successful marketing and blog campaigns. It also helped us find partners through top referrals. And it assisted in refinement of our website through analysis of customer behavior.
  • Zero Cost
  • Continued Improvement
  • Straightforward implementation
  • Configuration
  • Not entirely user friendly to a novice
Make sure someone in the organization is familiar with Google Analytics before your implement as data could be misinterpreted easily.
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Score 8 out of 10
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  • Free web analytics service
  • Provides click and event tracking
  • Tracks user demographics
  • Generates reports
  • Customizable
  • Fairly easy to set up
  • Native integration with Google AdWords, Webmaster Tools, and other Google services
  • Heatmaps are still in beta
  • While instructional support is far better than others, and the interface is cleaner than the rest, could still benefit from more instructional tooltips and basic how-to's for the newly initiated
While easy to learn, difficult to master, this service provides the most bang for your buck (none). While Premium allocates more event tracking slots, for small businesses and individuals this is the best analytics service to be had.
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Score 10 out of 10
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  • Gives us all the data we need surrounding our website (visits, pageviews, sources, conversions).
  • Helps us to review our social media goals. We use GA to measure referral traffic from social media channels, along with the associated conversion rates. For example, originally much of social traffic was coming from LinkedIn, but recently we started to run Twitter ads and we have seen a huge spike in referral traffic to our website from that channel. We are thinking about running an ad campaign in LinkedIn and we will also track that carefully in GA.
  • GA allows us to put a Dollar amount on conversions. For example, a request for a demo has a higher associated Dollar value than a white paper download. This is based on historical analysis of conversion data. This is a great feature.
  • Google is very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.
  • We use the product to measure conversions and content engagement along with Marketo- The data does not always correspond. We tend to trust the Marketo metrics a little more, since they are measuring very concrete things like forms completed, etc. while GA is measuring the paths that people on our website.
Read Chrissy Foster's full review
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Score 10 out of 10
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I manage numerous features that Google Analytics offers on a weekly basis and report data and trends directly to our company's CEO and marketing director. I use Google Analytics to stay on top of traffic that results from all channels, including organic, direct, referral, display, pay-per-click, and social media. Our in-house marketing team looks at my findings to monitor trends and changes in our company's online marketing efforts. We are heavily invested in pay-per-click advertising through Google, Bing and Yahoo!, and Google Analytics lets me track everything relating to our ad(s) performance on a few easy-to-access screens. Google Analytics simplifies the reporting process with its intuitive interface and left sidebar drop-down options. All of our live traffic, analytic data and conversion counts are readily available when people at our company want me to access them.
  • Traffic reporting for our company's website. All channels are on one screen, and I can drill-down into each channel for a more thorough evaluation of where our traffic is coming from.
  • Excellent for pay-per-click advertising. We run close to 100 pay-per-click ads at various times, and each one is directed to a specific landing page with a call-to-action. I easily add the URL of these landing pages in our Google Analytics Goals for accurate reporting.
  • Mobile reporting. Google Analytics lets me determine our number of mobile visitors, and it provides a breakdown of mobile versus tablets, and each type of device (ex: iPhone) is also in Google Analytics reporting feature. This is extremely helpful because we are running mobile-specific ad campaigns on Google.
  • Google Analytics currently has just 20 Goals settings. While it is possible to create an additional set of 20 Goals, it would be great if up to 100 (or more) were available in one list. As it stands now, we have several "buckets" of 20 goals each, and it takes time to go from one to the other and manually count our Goal conversions, and their percentages or total conversions.
  • Email or chat support. Google Analytics is an enormous and often intimidating platform, and sometimes there are questions that need to be answered right away. Email or chat support for Google Analytics users who are spending money on pay-per-click campaigns would be a tremendous benefit.
  • Add all Google platform links within one another. Google Analytics is fantastic, but as an SEO specialist, I also need quick access to Google AdWords. I need to log into both, and if they were integrated with the same login and password, it would be far more convenient.
I think Google Analytics is necessary for a business of any size, especially one that is running paid ads online. Without Google Analytics, you would not be able to see how your website is performing or identify areas that need improvement. It is an excellent platform for managing website traffic, time on site, page views, bounce rate, conversions, etc. I use just about every tool and option that Google Analytics offers, and I can tell you that I would be "left in the dark" without it.
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Score 10 out of 10
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Google Analytics is used across the entire organization to manage client eCommerce site metrics. It addresses site performance as well as tracks sales. It helps us visualize if we are improving as a company, track vital information, and analyze business trends through a variety of data visualizations.
  • Google Analytics is essential for finding out how visitors access your website.
  • Google analytics enables you to see individual page performance through a variety of metrics.
  • Visitor segementation allows you to finetune your site based on a variety of interactions and the devices that the user is on.
  • There are so many capabilities on Google Analytics that occasionally it can be hard to navigate. I wish that there were easier formats to view exactly what you were looking for based on the medium.
  • I wish that you could view the discrepancies between AdWords and Analytics both within the Analytics interface.
Google Analytics is a must have for any ecommerce business.
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February 04, 2016

Love GA. Must have.

Score 10 out of 10
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Google Analytics is critical to understanding the effectiveness of our marketing and customer behavior on our website. I couldn't run the business without it. We use it company-wide, though we're a small startup. As an e-commerce business, the reporting from Google Analytics is among the most important in our business.
  • Traffic measurement
  • Marketing ROI
  • Audience demographics
  • Customer behavior on site
  • Always want more granularity
  • Better and automatic spam exclusion
  • Tighter integration with AdWords
Every business with a website should run Google Analytics. Period.
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February 03, 2016

GA review

Score 7 out of 10
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I actively used Google Analytics within a previous role at Johnston Press. Although I didn't use Google Analytics everyday it was being used within only parts of the business. For example the marketing team used Google Analytics a lot on their micro sites and on marketing emails as it allowed them to view and edit the data very easily without having to go through the data analyst team. Since Google Analytics is so easy to implement it allowed for very quick and easy implementation when speed was essential.
  • Easy and quick to implement.
  • For very little effort you get a lot of data and information on your audience.
  • The reporting UI is very clean and user friendly.
  • Using the URL as a basis for all the data can make the reporting messy in places.
  • Creating goals and conversion funnels can be a little tricky for novice users.
  • The data can seem a little superficial on the surface when compared to the more sophisticated digital analytics software.
Google Analytics works very well for users that require quick and basic implementation of digital analytics. The basic implementation works really well to understand your audience at a higher level and how they interact with your website. Where Google Analytics falls down is if you want a real deep analysis on your audience, as the data is sometimes just not deep enough. This can be solved by implementing extra pieces of code in Google Analytics but I feel like most businesses pick Google Analytics because it looks pretty.
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Score 10 out of 10
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Our marketing team currently uses the Google Analytics platform, for analyzing our traffic and sources. It has been incredibly helpful as we push our potential partners and customers through the funnel.
  • Lowering our bounce rate.
  • Increasing our click-through rates.
  • Increasing our average session duration.
  • I would love to see an integration with platforms like HubSpot.. it is hard when the two numbers are so completely different.
  • Adding a capability to further back track clicks and see how they were brought to our page would be helpful.
  • Further parsing the demographics would be ideal in developing company personas.
This is the ideal platform to identify and track customers. We use this in board meetings, company presentations and to develop our NPS score.
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Score 10 out of 10
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Google Analytics is extremely insightful and offers a ton of good information for any business or company to track what is going on with your website and advertising. We use it daily to monitor website activity and see how our advertising is performing. You can see very in-depth data and metrics that can help you figure out where your traffic is coming from.
  • Track Website Visitors - this is helpful to see where people are coming from
  • Reports - gives you a lot of information that helps with reporting to clients
  • Breaking down data - helps break down all types of demographics which is helpful for advertising
  • It is hard to use at first when you aren't familiar with the product
  • It can be hard to get certified with the program
It is really helpful for anyone with a website. You can use all of the data from your website for advertising and really use it to determine where people that you could be targeting are found and can find where your customer base may be. I think it is always important to have a tracking code on your website.
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Score 8 out of 10
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Google Analytics is being used by the Digital team who reports on website traffic for our business' 5 websites, and then those reports are distributed throughout the business to the respective "owning" departments.
  • Free Product - A great benefit of Google Analytics is that it is a free product that has many capabilities. It performs the functions we need it to without additional fees.
  • Event Tracking - this is a wonderful feature of Google Analytics that allows us to track many different kinds of user interactions on our sites.
  • Sources - Google Analytics provides the sources from which users came to our sites, which allows us to use Google Analytics as a kind of lead generation platform for two of our sites, from which we can build relationships with others sites that link to us.
  • Session Duration - Google Analytics' Session Duration calculation is not very accurate, since it only measures the duration of time between interactions on the site. The first interaction is page load, but then if the user spends 5 minutes on that one page and reads it thoroughly, receives the information they need, and leaves the site, since they are counted as a "bounce", their session duration is 0, even though they were engaged. They only triggered one event (page load) before leaving the site, so their session duration didn't calculate as it should. There are methods to implement timers, etc. however, the standard Session Duration numbers could be inaccurate without implementing other methods in place.
  • One Page Sites - we have one Single Page Site, and installing Google Analytics to give us accurate numbers was more difficult than we anticipated. One challenge was creating a way to record bounces correctly, since a users could visit the site, be fully engaged, and leave the site without ever triggering an event. We used Google Tags to create scrolling and menu event tracking to solve this problem, but out-of-the-box, Google Analytics is not the most accurate reporting tool for a One Page Site.
It just depends on the needs of the user. For One Page Sites, it will need more tailoring and work when implementing tracking; however, with standard multi-page sites, it is a good, free resource that provides reporting that can be very useful for a company.
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September 26, 2014

Google Analytics

Score 7 out of 10
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Verified User
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Google Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.
  • Describes overall page visits
  • Describes how many placed orders
  • Specific events can be added depending on the merchant need
  • Maybe it can be extended by providing more ways of capture and more ways of reporting
Google Analytics is free and developer friendly to work with.
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Score 9 out of 10
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Currently I would say GA is being underutilized by my current organization. At my last organization GA and Site Cat were heavily relied upon for both reporting and informing our marketing decisions. We used GA to set up goals and track conversions. We also looked at high level metrics for our clients' sites like unique visits, time on page, pages per visit, etc. For our e-commerce clients we also used GA to track Revenue and ROI. GA was used by every department of our company.
  • Conversion Tracking- GA is able to accurately track conversions by placing a conversion pixel on a 'Thank You' or successful transaction page.
  • Real Time Analytics- If you are implementing code and need to see how things are tracking in real-time, GA allows you to have this view
  • Evaluating Traffic Sourced - If URLs are properly tagged and you are familiar with marketing budgets allocated to different channels (paid search, SEO, display, etc.) you can clearly see where you are getting your bang for your buck
  • Pathing - GA doesn't give the most robust information when it comes to tying in the path of the customer to final conversion. Longer conversion paths are much harder to track with GA than with a more robust solution like Site Catalust
  • Training - The training and education materials provided by Google are great for remedial users, however I always felt they could provide more real-world type scenarios and exercises for more advanced users
  • Accuracy/Discrepancies with other Google products- I had a few bad experiences where data from DFA never seemed to quite match up with what we were seeing in GA. As these are both Google products, you'd think there would be more consistency.
If you have a very robust website and several different offline and online channels you'd like to track, I would suggest using Site Catalyst over Google Analytics. Also, if you don't have a trained staff member it would be very difficult to get full use out of this product. In most cases I would still recommend GA.
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Score 7 out of 10
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We use it within the marketing department for two separate corporate websites. We mainly monitor Daily Visits, source of the traffic coming to the site (referrals), and what pages are being visited. It helps us measure the effectiveness of our marketing campaigns. Marketing is the only department to have direct access but we do hare the data with other departments. Google is also a client of ours.
  • Google does a good job of tracking visits to the website.
  • I love being able to see the source of the traffic.
  • Being able to see the behavior of visitors is also of benefit. What pages are people acutally seeing and spending time on?
  • I don't like that Google blocks keyword information for organic traffic. About 85% of the keyword information is 'not provided'. I am forced to go to other sources for the keyword information.
I cannot think of any.
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Score 10 out of 10
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I work at a digital ad agency, so nearly everyone at my organization uses it. We are a very goal driven company, so this product allows us to answer questions that aids in hitting our clients goals.
  • User interface is intuitive
  • Sub domain tracking is easy to set up
  • MCC is easy to manage
  • Attribution funnel analyses are fun to play with, but it would be more beneficial to have recommendations of which funnel makes the most sense for each business and when they'd want to apply each model
  • Universal Analytics does not have the ability to import historical data from the regular GA yet. This will be necessary for my clients before I switch them over because we do a lot of year over year comparisons.
All conversions are reported at the time of conversion, not click, so this does not match up with AdWords. SiteCat is the main competitor and while I believe it gives more and better data, the implementation process is longer and more difficult. How much time are you willing to invest?
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Score 9 out of 10
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Multi departments, primary focus with Programmatic and secondary used by accounting/finance for revenue recognition, pacing, forecasting
  • Ease of reporting
  • Flexible to customize
  • Accurate forecasting
  • Easier interface to bring data down into Excel, Salesforce, Peoplesoft
To be successful in Ad tech, this is a must
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Score 10 out of 10
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As a marketing team, we use GA to monitor our brand property. We have standard dashboards in place for basic and regular monitoring of the website traffic, including the AdWords campaigns.
  • Uptime: 100%
  • UI: intuitive and modern
  • For a free program, it does everything that a basic-needs user requires: essential KPIs, excellent range of dashboards and custom segments.
  • Live collaboration in the tool would be a plus.
GA is best suited for startups and small businesses with low data volumes. Enterprises will opt for better customisable solutions, which are paid for.
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About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Integrations

Google Analytics Competitors

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Google Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No