Saves time on media relations, but shouldn't be depended on completely
We use Meltwater to pitch stories for clients by developing up-to-date media lists from national and international outlets. It is very …
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Overview
What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from...
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2022
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What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
Product Demos
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Product Details
What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Meltwater Media Intelligence Platform Video
The Meltwater Media Intelligence Solution
Meltwater Media Intelligence Platform Competitors
Meltwater Media Intelligence Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater Media Intelligence Platform.
Reviewers rate Support Rating highest, with a score of 7.9.
The most common users of Meltwater Media Intelligence Platform are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
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February 16, 2016
Meltwater Buzz so easy a baby could do it.
Score 4 out of 10
Vetted Review
Verified User
We used Buzz at Fleishman to monitor conversations about a client. When we left Radian6 looking for a cheaper option we turned to Buzz. Any client that signed on for social media monitoring, we used Buzz.
- It captures most of the mentions on social media sites.
- Meltwater reps are really helpful with any issues you encounter.
- Buzz is user friendly
- Difficult to create a share of voice for more than two brands. you have to set up competitors on a different seat which takes up space allotted for clients. Then you're only allowed to compare two at a time.
- Difficult to dig deep into the data.
- Radian6 allows you to pick up mentions in mainstream news and compare it to what you see in social media while Meltwater Buzz only looks at social media.
- Hard to filter out certain hits and find exactly what you're looking for.
- Charts aren't as interactive as Radian6. All charts are already created for you. You have no choice on what you want to see and how you want to see it.
- The sentiment people have on the brand. Is the correct message reaching the right audience.
- Is there an increase in the amount of mentions the brand/client is getting
For accurate and in-depth info, I would go with another product. If i'm looking for some quick, general information, easy to use tool I'd consider Buzz
3
They're traditional account leads with an interest in digital/social work
1
There are no real skills required. Meltwater Buzz helps you build your profile and if you just can't get it you can always call your rep & they're happy to help.
- Used to monitor daily mentions of clients.
- Used to determine influencers
- Used to monitor any crisis situation
- We haven't
- n/a
- n/a
- We'll probably use it to just skim digital mentions. We probably won't use it when needing to do a deep dive into information
We used Radian6.
- Vendor implemented
- Online training
- In-person training
- Self-taught
Yes. It's a very easy program.
February 25, 2015
Say Yes to Meltwater!
Meltwater Buzz is being used by the Communications department. Our company is open Monday-Friday and the scheduling module has very much helped us in getting messages out on the days we are not in the office. The scheduling module also helps in event promotion. If we know of an event we want to promote, we can go in months ahead and schedule posts and not have to worry about it slipping by us. These are the two major struggles with social media that Meltwater Buzz has helped us solve.
- Boolean search - the search terms in each campaign search for the best content relevant to the campaign we have set up.
- Scheduling tool - the accuracy of scheduling and talking with Twitter and Facebook is seamless. I don't have to worry about a post not going out when I schedule in Buzz.
- Top Posters - knowing who is talking about us and interacting with us the most on each campaign helps us to reach out to ambassadors of our city. In turn, we can RT them, interact with them, etc. and it curates content for us.
- Global map - we love seeing who is talking about our city and where they are. Being able to hone in on where that person is and what they said about us is a wonderful tool. Baton Rouge has a big drive-in market so we see a lot of conversation happening in nearby states.
- Tagging followers on Twitter and people I've liked on Facebook - I do wish that when posting, either in Facebook or Twitter, my followers and people I like would populate as I type in their name beginning with the @ sign. There are many times that we want to tag a business in a post but have to go back to Facebook once it is posted to tag them or look up their name on Twitter before posting.
- We can easily show our industry partners how we are promoting them through campaigns. If they need to see marketing from a year ago that we did for them, I can set up a campaign and find everything to show them.
- More presence on social media on the weekends. We have struggled with posting on weekends because we are a Mon-Fri business but our overall goal of our business is not. We are tourism and are constantly promoting. The scheduling tool has helped us with that immensely.
- We can more easily interact with followers. Being able to engage right then and there when I'm looking at hundreds of posts is great.
The biggest difference in Meltwater Buzz than any other social media monitoring site is that they offered an account manager we could call anytime of day to help us post, set up a campaign for us, etc. They made it clear that they listen to our complaints and we have even seen changes on things we said needed improvement. The customer support is second to none.
- Implemented in-house
Score 4 out of 10
Vetted Review
Verified User
We use Meltwater News at a corporate level, primarily for media monitoring and newsletter distribution to internal stakeholders. We also use the tool to compile targeted media distribution lists to support corporate PR efforts.
We originally purchased the tool to help us with our internal metrics and reporting too, but I'm finding that the features around tracking and reporting aren't as robust as I had hoped.
We originally purchased the tool to help us with our internal metrics and reporting too, but I'm finding that the features around tracking and reporting aren't as robust as I had hoped.
- I like the fact that I get morning and afternoon media monitoring reports delivered via email, so I can quickly see when our company, products, brands, or competitors are mentioned in the news. I also like that I can archive relevant stories directly from the monitoring report and easily add them to our company newsletter.
- Users can customize how frequently they receive media monitoring reports, and once stories are archived, newsletters can be set up to send automatically.
- Keyword searches allow users to find members of the media that cover relevant topics or stories most often. This helps when developing a targeted PR campaign.
- The reporting features are underwhelming and are not intuitive for users.
- Meltwater allows users to create several newsletter distribution groups, so you can send content specific newsletters to different audiences like execs, sales teams, HR, customers, engineers, etc., but you are only allowed one email newsletter template. While the content may change, the look of the newsletter is always the same no matter what the audience. I find this feature very limiting.
- There are no metrics around clicks, email opens, or other basic things you would normally track with an email newsletter.
- It is difficult to customize or even edit headlines, so you're often stuck with a headline as it appears in the media monitoring report. There is is no way to run any kind of basic A/B testing around different headlines, newsletter designs.
- I haven't even tried to send a press release via the "newsroom" feature, simply because it seems very difficult to do. Again, it's not very intuitive and there are no instructions, case studies, FAQs or best practices. Any support or training must be done over the phone with a Meltwater support rep.
- I don't feel that the tool is worth the big sticker price. At the cost of $51k per year, I expect a much deeper set of analytics
- It does save some time when it comes to building and distributing newsletters, but it is still fairly labor intensive overall. Often the results are not as accurate as one may hope. I find myself frequently tweaking the keywords we're tracking in an effort to get better results.
5
Corporate Communications (Public affairs team), Brand and Digital, Social Media team
1
No special skills required to support.
- Media Monitoring
- Keeping tabs on what competitors are doing
- Building and distributing employee newsletters
- N/A
- We really want to explore the newsroom feature. Sending press releases via Meltwater will undoubtedly allow us to be more cost effective and targeted than using a wire service.
- Implemented in-house
No
Change management was minimal
Make sure you clearly define what your goals are for using the tool. Talk to the rep up front about your needs. We did see a demo of the product before we bought, but we didn't really have a clear understanding of what we wanted it to do. As we began to define are needs, we realized not all of them can be met through this product.
- Coordinating with various employees around training.
- Having a broad set of keywords that initially led to inaccurate results.
- Training sessions were held over the phone and via webcast. Users watched the Meltwater rep walk through the features. I would have preferred on-site and hand-on training.
No
We have a good level of support for the features we use.
No
- It is easy to archive relevant stories and add them to a newsletter
- You can keep track of basic metrics at a glance (overall media hits, stories by region, stories by keyword, etc.)
- We do have a dedicated support person at Meltwater who is accessible and willing to help us when needed.
- Manually adding content is cumbersome. For example we often try and incorporate internal news posted on our company's intranet portal. These stories must be added manually using a specific process.
- I'm finding myself frequently tweaking key words in an effort to get better results and cut down on irrelevant hits around media monitoring.
- The newsroom feature seems very difficult to use, although to be fair, I haven't explored it much.