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- It captures most of the mentions on social media sites.
- Meltwater reps are really helpful with any issues you encounter.
- Buzz is user friendly
- Difficult to create a share of voice for more than two brands. you have to set up competitors on a different seat which takes up space allotted for clients. Then you're only allowed to compare two at a time.
- Difficult to dig deep into the data.
- Radian6 allows you to pick up mentions in mainstream news and compare it to what you see in social media while Meltwater Buzz only looks at social media.
- Hard to filter out certain hits and find exactly what you're looking for.
- Charts aren't as interactive as Radian6. All charts are already created for you. You have no choice on what you want to see and how you want to see it.
- The sentiment people have on the brand. Is the correct message reaching the right audience.
- Is there an increase in the amount of mentions the brand/client is getting
- Used to monitor daily mentions of clients.
- Used to determine influencers
- Used to monitor any crisis situation
- We haven't
- We'll probably use it to just skim digital mentions. We probably won't use it when needing to do a deep dive into information
- Vendor implemented
- Online training
- In-person training
- Boolean search - the search terms in each campaign search for the best content relevant to the campaign we have set up.
- Scheduling tool - the accuracy of scheduling and talking with Twitter and Facebook is seamless. I don't have to worry about a post not going out when I schedule in Buzz.
- Top Posters - knowing who is talking about us and interacting with us the most on each campaign helps us to reach out to ambassadors of our city. In turn, we can RT them, interact with them, etc. and it curates content for us.
- Global map - we love seeing who is talking about our city and where they are. Being able to hone in on where that person is and what they said about us is a wonderful tool. Baton Rouge has a big drive-in market so we see a lot of conversation happening in nearby states.
- Tagging followers on Twitter and people I've liked on Facebook - I do wish that when posting, either in Facebook or Twitter, my followers and people I like would populate as I type in their name beginning with the @ sign. There are many times that we want to tag a business in a post but have to go back to Facebook once it is posted to tag them or look up their name on Twitter before posting.
Can you select different formats for reports to be sent?
Can you interact with followers in the software?
Can you post photos, video and links in the software?
Will my account supervisor understand how I market our business?
Will I have an account supervisor I can call when having trouble and it won't be hard to get in touch with them?
- We can easily show our industry partners how we are promoting them through campaigns. If they need to see marketing from a year ago that we did for them, I can set up a campaign and find everything to show them.
- More presence on social media on the weekends. We have struggled with posting on weekends because we are a Mon-Fri business but our overall goal of our business is not. We are tourism and are constantly promoting. The scheduling tool has helped us with that immensely.
- We can more easily interact with followers. Being able to engage right then and there when I'm looking at hundreds of posts is great.
- Implemented in-house
We originally purchased the tool to help us with our internal metrics and reporting too, but I'm finding that the features around tracking and reporting aren't as robust as I had hoped.
- I like the fact that I get morning and afternoon media monitoring reports delivered via email, so I can quickly see when our company, products, brands, or competitors are mentioned in the news. I also like that I can archive relevant stories directly from the monitoring report and easily add them to our company newsletter.
- Users can customize how frequently they receive media monitoring reports, and once stories are archived, newsletters can be set up to send automatically.
- Keyword searches allow users to find members of the media that cover relevant topics or stories most often. This helps when developing a targeted PR campaign.
- The reporting features are underwhelming and are not intuitive for users.
- Meltwater allows users to create several newsletter distribution groups, so you can send content specific newsletters to different audiences like execs, sales teams, HR, customers, engineers, etc., but you are only allowed one email newsletter template. While the content may change, the look of the newsletter is always the same no matter what the audience. I find this feature very limiting.
- There are no metrics around clicks, email opens, or other basic things you would normally track with an email newsletter.
- It is difficult to customize or even edit headlines, so you're often stuck with a headline as it appears in the media monitoring report. There is is no way to run any kind of basic A/B testing around different headlines, newsletter designs.
- I haven't even tried to send a press release via the "newsroom" feature, simply because it seems very difficult to do. Again, it's not very intuitive and there are no instructions, case studies, FAQs or best practices. Any support or training must be done over the phone with a Meltwater support rep.
- I don't feel that the tool is worth the big sticker price. At the cost of $51k per year, I expect a much deeper set of analytics
- It does save some time when it comes to building and distributing newsletters, but it is still fairly labor intensive overall. Often the results are not as accurate as one may hope. I find myself frequently tweaking the keywords we're tracking in an effort to get better results.
- Media Monitoring
- Keeping tabs on what competitors are doing
- Building and distributing employee newsletters
- We really want to explore the newsroom feature. Sending press releases via Meltwater will undoubtedly allow us to be more cost effective and targeted than using a wire service.
- Implemented in-house
- Coordinating with various employees around training.
- Having a broad set of keywords that initially led to inaccurate results.
- Training sessions were held over the phone and via webcast. Users watched the Meltwater rep walk through the features. I would have preferred on-site and hand-on training.
- It is easy to archive relevant stories and add them to a newsletter
- You can keep track of basic metrics at a glance (overall media hits, stories by region, stories by keyword, etc.)
- We do have a dedicated support person at Meltwater who is accessible and willing to help us when needed.
- Manually adding content is cumbersome. For example we often try and incorporate internal news posted on our company's intranet portal. These stories must be added manually using a specific process.
- I'm finding myself frequently tweaking key words in an effort to get better results and cut down on irrelevant hits around media monitoring.
- The newsroom feature seems very difficult to use, although to be fair, I haven't explored it much.