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What is Rubrik?

Rubrik is cloud data management and enterprise backup software provided by Palo Alto-based Rubrik, Inc. It is a software platform that provides backup, instant recovery, archival, search, analytics, compliance, and copy data management in one secure fabric across data centers…

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Recent Reviews

Backup with ease and innovation

9 out of 10
March 25, 2024
We are using Rubrik products for about 5 years now to backup our critical assets. We are highly virtualized and mostly backup VMs. We …
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Rubrik just works...

10 out of 10
March 21, 2024
We use Rubrik to protect all of our on-prem MSSQL, Oracle, and DB2 databases from Cyber and Ransomware attacks as well as test/dev …
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Rubrik Review

10 out of 10
March 21, 2024
We use Rubrik for server and 365 backup across the whole organization. It helped us save time as it doesn't need to be constantly …
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Amazing simplicity

10 out of 10
March 20, 2024
Rubrik is helping us to drastically improve our backup strategy. The best feature of Rubrik is making the backup window invisible. This is …
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10 out of 10
March 18, 2024
We are going to use it for cyber security and ransomware recovery. This will help us make faster recovery for our business and help …
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Initial Thoughts!

10 out of 10
March 18, 2024
We use Rubrik to back up our entire systems. We backup our physical servers and VMs which is about 30TB of data. We also use the …
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Works great would purchase again.

10 out of 10
March 14, 2024
We primarily use Rubrik to back up SQL environments in Azure and VMware in our data center. The Native Azure backup was not giving us the …
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TrustRadius Insights

Intuitive User Interface: Users have consistently praised Rubrik's intuitive user interface, with many reviewers stating that it is easy …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Retention options (136)
  • Snapshots (135)
  • Management dashboard (136)
  • Platform support (133)

Reviewer Pros & Cons

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What is Rubrik?

Rubrik is cloud data management and enterprise backup software provided by Palo Alto-based Rubrik, Inc. It is a software platform that provides backup, instant recovery, archival, search, analytics, compliance, and copy data management in one secure fabric across data centers and clouds.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Data Center Backup

Data center backup tools send data to a secure storage location after encryption and de-duplication

Avg 8.1
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Product Details

What is Rubrik?

Rubrik is a cybersecurity company offering Zero Trust Data Security to help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, built with a Zero Trust design and powered by machine learning, aims to deliver complete cyber resilience in a single platform across enterprise, cloud, and SaaS. Rubrik’s platform automates data policy management and enforcement, safeguards sensitive data, delivers data threat analytics and response, and orchestrates rapid cyber and operational recovery.

Key Features:
  • Comprehensive Cyber Resilience: Rubrik Security Cloud offers a holistic approach to fortify data against a diverse range of threats, ensuring protection for enterprises, cloud environments, and SaaS applications.
  • Automated Data Policy Management: The platform streamlines the management and enforcement of data policies, so that organizations can more efficiently control their data assets.
  • Data Threat Analytics and Response: Leveraging internal analytics capabilities, Rubrik Security Cloud detects and responds to data threats swiftly, in order to prevent potential breaches.
  • Operational Recovery Orchestration: In the event of a cyber incident or operational disruption, the platform orchestrates recovery processes, minimizing downtime and data loss.

Rubrik Features

Data Center Backup Features

  • Supported: Universal recovery
  • Supported: Instant recovery
  • Supported: Recovery verification
  • Supported: Business application protection
  • Supported: Multiple backup destinations
  • Supported: Incremental backup identification
  • Supported: Backup to the cloud
  • Supported: Deduplication and file compression
  • Supported: Snapshots
  • Supported: Flexible deployment
  • Supported: Management dashboard
  • Supported: Platform support
  • Supported: Retention options
  • Supported: Encryption

Rubrik Screenshots

Screenshot of Rubrik DashboardScreenshot of Data Threat AnalyticsScreenshot of Data Security PostureScreenshot of SLA Domain

Rubrik Video

Rubrik Security Cloud Overview

Rubrik Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesNA, LATAM, EMEA, APJ
Supported LanguagesEnglish

Frequently Asked Questions

Rubrik is cloud data management and enterprise backup software provided by Palo Alto-based Rubrik, Inc. It is a software platform that provides backup, instant recovery, archival, search, analytics, compliance, and copy data management in one secure fabric across data centers and clouds.

Reviewers rate Encryption highest, with a score of 9.6.

The most common users of Rubrik are from Enterprises (1,001+ employees).

Rubrik Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)40%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend the following about Rubrik:

Consider Rubrik as an option for backup solutions and try a proof of concept (POC) to experience its benefits. Users suggest that Rubrik is a complete and secure data management solution that is highly recommended.

Use Rubrik for customers who require frequent snapshots and a lower recovery point objective (RPO) granularity for restore. Reviewers believe that Rubrik is well-suited for these customers.

Integrate Rubrik as a backup product with existing automation systems due to its full-featured API. This allows for seamless integration and automation of backup processes. Additionally, when considering the cost of Rubrik, users suggest looking at the overall return on investment (ROI).

Overall, users recommend not being afraid to try Rubrik, emphasizing its ease of use and time-saving capabilities. They view it as a great investment that will save headaches in the long run. It is also recommended to use Rubrik as part of a two-system backup strategy for data protection. Before making a decision, it is advised to conduct a true comparison of costs and understand the long-term costs of all solutions.

Attribute Ratings


(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
George Pickersgill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Rubrik is used as the primary data protection solution.
  • Rubrik simplifies protection of assets and data across the estate, making it easy to protect VMs, SAN, database and OS/file level information.
  • The search function from the very front page makes it very easy to identify data for restore. That ease of use becomes the standard across the entirety of the restoration process - quick and pain free.
  • RBAC access is industry standard in data protection application and it's not different here - again very easy to set up with depth and granularity for those that require it.
  • Automation of restores should be available from the GUI - at present one must configure scripts to interface with the APIs
Especially suited to medium size companies with large end users on virtual desktop environments - the ease of restoration makes accidental deletions almost impact free.
Data Center Backup (9)
Universal recovery
Instant recovery
Multiple backup destinations
Incremental backup identification
Deduplication and file compression
Management dashboard
Platform support
Retention options
  • This is the least amount of time I have spent managing backups. The efficiency and reliability mean I spend my time looking at other things.
With the exception of Backup Exec's GRT I rate all features of Rubrik above the competitors i have used. To restore single mail items one must mount the volume/DB into a Kroll server (License provided on request from Rubrik)
IT Architects and Infrastructure Engineers
A general knowledge of backup and recovery and a decent knowledge of the products in the estate being supported and protected
  • Data protection
  • Fast RTO
  • East of maintenance
  • We've used it recently to spin up copies of both VMs and databases to run alongside the original and prove the safety/concept of a particular change.
  • I used the replication and live mount to bring a VM to a different datacenter with about 10 minutes downtime for that service.
  • Category/Folder level backup for AHV
  • Live mount for AHV
We've recently brought more capacity and will likely do the same again.
Veeam, Backup Exec.

Both end of life and from different mergers - we needed to consolidate.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Ease of use, reputation of the support teams
We wouldn't
  • Third-party professional services
Rubrik came and helped us plug it in.

Further 'Brik' installs will just need network config and will then integrate themselves into the cluster.
Change management was minimal
  • We had no significant issues.
  • in-person training
Very easy to take in and pass on.
I've given 5 here as i have not done the Rubrik university stuff - just read their KB which is decent.
Very easy to pick up. Decent online KB to compliment the learning.
There's only one feature I have found that requires some growth and that's the AHV integration - its just not as mature as the VMWare integration. We need more features.

Other than that it does the job very well. My VMs in AHV are just as protected as the ones I have in VMWare
No - we have not done any customization to the interface
No - we have not done any custom code
The Rubrik support team are one of the main reasons I rate this product the way that I do. They're professional, responsive and quite proactive.

All of the people I have dealt with have had great product knowledge of the product and the wider infrastructure that Rubrik interacts with.
Yes - an issue with SMB backups that has since been resolved in 5.3
A guy called Josh Steinhouse wrote a PS function and report specifically to help me with my Exchange backup monitoring.

Very good.
Its a very intuitive UI. You can likely figure most things out by just clickign around with no formal training.
  • VMWare VM Restores
  • Exchange database restores
Very easy to add new 'briks' (or nodes as everyone else calls them :P)

as long as the network is plugged in and configured, the briks will discuss among themselves and welcome the new comer into the cluster.
We've never had any issues in over 2 years
Very good - no impact on the network or perfomance of VMs
  • VMWare
  • AHV
No, Rubrik already had the code in place to facilitate the integration.
  • No
  • API (e.g. SOAP or REST)
None - we don;t use it enough to properly comment
The account team were and have been very helpful.
Dan and Andy always keep in touch to make sure things are going well.
Rubrik support handled it all for us
  • Improved SMB backup performance
  • NA
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