Tealium Customer Data Hub makes tag management a breeze.
As a software engineer, I depend on Tealium Customer Data Hub to successfully control and make use of purchaser information. What I mainly …
Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
Recent Reviews
How Tealium Customer Data Hub Differs From Its Competitors
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Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
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Pricing
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What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
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Product Demos
Tealium EventStream API Hub - Quick Overview and Demo
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Tealium iQ Tag Management - Quick Overview and Demo
YouTube
Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
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Features
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Product Details
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- Competitors
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- Downloadables
- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
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The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(191)Attribute Ratings
Reviews
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February 19, 2024
Tealium Customer Data Hub makes tag management a breeze.
Our capacity to gather and handle first-party data has been greatly impacted by Tealium Customer Data Hub. We can quickly collect and arrange client data from a variety of touch points, including websites, mobile apps, and offline interactions, thanks to its adaptable and all-inclusive solution. Furthermore, the Tealium Customer Data Hub is now even more important due to the upcoming deprecation of third-party cookies. We have a better grasp of our target market and can tailor our marketing campaigns by centralizing and integrating all of our client data.
January 03, 2024
Tealium Customer Data Hub in Commerical Banking
We've used Tealium Customer Data Hub to implement server-side pixel tagging and CAPI integrations for Google's Ad Suite, Facebook, LinkedIn, Amazon, and others which has significantly improved our capabilities with moving to 1st party tracking and the deprecation of 3rd party cookies. These enhancements have allowed us to significantly improve our media campaigns with 1st party conversion events and real-time suppression of converted customers.
January 03, 2024
Best enterprise tag management software!
We use Tealium Customer Data Hub for tag management and also for stitching our key customer attributes together so we don't have to over spend. This tool has been a life saver and has optimized our business processes
December 29, 2023
Customize your implementation with Tealium Customer Data Hub
"Flexible" is a great word for Tealium Customer Data Hub and how we use it! We are using it for data collection, cookie consent integration, AND marketing, all in the same place and within the same team. It is hard to imagine doing all these things without Tealium Customer Data Hub - currently, we can deal with all these major web platform functions within one team. If we did not have Tealium Customer Data Hub, no doubt these functions would be spread out across various teams and some of it outsourced to a 3rd party agency. I think Tealium Customer Data Hub is a major player in what allows us to do all these things in-house.
December 12, 2023
Useful Data Hub for Enterprise Solutions
Server-side tagging features have been helpful in order to bypass some of the issues with 3rd-party cookies
November 17, 2023
Tealium Customer Data Hub an amazing Customer Data Hub (CDP)
Tealium Customer Data Hub ability to enable and integrate other applications is good, however implementation is a bit difficult.
July 08, 2023
Tealium Customer Data Hub.
It's very hard to overstate the impact Tealium Customer Hub has had and continues to have on our business. At every step of the customer journey, we find opportunities to enhance efficiency and effectiveness. The move to 1st party data and choosing Tealium to help us was one of the best decisions we ever made. Whether it's advertising cost and effectiveness, retention, or engagement, there isn't a customer touchpoint that hasn't benefitted.
July 06, 2023
Excellent value, ease of operations, fantastic support. What else do you want from a CDP??
So easy to setup, collect, and manage data from several sources. The initial legwork takes a little time to get the proper setup dialed in to your specs and needs, but once that is done you have everything you need and it is easy to keep scaling and adding more sources. The security measures in place are also key to protecting and keeping that data private, so we have been very thrilled with everything.
Tealium makes it easy to collect and send data to marketing and personalization platforms in real-time.
June 21, 2023
Satisfied Tealium Customer
Score 9 out of 10
Vetted Review
Verified User
Tealium effectively operates as a one-shop tool for aggregating ad vendor data and handling user experience. The ability to learn how to use it quickly and deploy components easily is invaluable for businesses that want more control over their marketing presence without introducing high overhead from internal development.
Score 10 out of 10
Vetted Review
Verified User
Tealium allows us to completely customize the data we send to our partners (through pixels). We have a solid understanding how visitors interact with our site, and with that information we've been able to improve our site search functionality, our navigation, out content, our checkout flow, and more to help give our visitors a great experience.
June 19, 2023
Review
Score 8 out of 10
Vetted Review
Verified User
We've partnered with Google to start tackling some of the issues with 3rd party cookie depreciation.
Score 8 out of 10
Vetted Review
Verified User
Server-side rendering is brilliant, especially when we think of the old-school browser-heavy cookie/session-based javascript.
June 18, 2023
Data collection powerful tool.
Score 9 out of 10
Vetted Review
Verified User
Tealium allows for simplifying marketing integrations.
June 12, 2023
My review on TiQ and EventStream
We have been able to leverage first party tracking by means of setting up first party domains for our TiQ profiles. Thanks to EventStream's integration capabilities, we are able to collect first party data on our own data bases.
June 12, 2023
The best tool to know about your audience
We use Tealium Iq and event stream to implement paid media pixels to manage our campaigns and to know if they are performance well. Tealium has a marketplace of tags that helps a lot to implement these pixels. In addition, we get some data through these marketplace tags that are optimized and updated.
June 05, 2023
Easy to use for data collection and transfer
Collection of data is really easy in Tealium. For a beginner they can rely on customer support to get them through but eventually its really easy.
June 05, 2023
Tealium delivers
Tealium allows Synchrony to deploy and manage all aspects of our marketing and analytics tech stack. For example, our CDP, consent, analytics, and personation engines are executing / integrated in Tealium.
June 01, 2023
One Powerful Tool
One of the biggest reasons we are working with Tealium Customer Data Hub is to address the third party cookie deprecation. This helps us provide solutions to our customers on their abilities to track their events. Also giving an extra layer of audience support to our customers for marketing purposes really helps drive their overall business
April 21, 2023
Great Tagging Management Tool
The tool is very versatile and provides great options for customization based on the client's needs.
March 14, 2023
A great end-to-end solution built in-house by one provider, and supported by them too.
Score 10 out of 10
Vetted Review
Verified User
Utilizing a single comprehensive solution from Tealium mades it easy for us to build privacy compliance into our data collection and activation. This is an area where other solution providers whose stacks have been pieced together through acquisitions can be very difficult to integrate. In the case of Tealium, we started with just TiQ and then later added EventStream, and found that plugging in additional solution components has been very straightforward and well integrated.
Score 9 out of 10
Vetted Review
Verified User
The data cycle from collection to activation is quite efficient once is fully configured. Provides us means to segment the content being consumed by visitors via first party cookies and generate scores that are re-utilized for different use cases like personalization or email nurturing allocation.
User segmentation and profile stitching for a complete customer view works like a charm No-code tag management tools for client-side secrecy of private data and compliance with local legislation
Score 10 out of 10
Vetted Review
Verified User
Our company chose to use a third-party cookie consent option, & Tealium Customer Data Hub was greatly instrumental in the deployment of this solution. Tealium Customer Data Hub iQ allows us to choose which tags we want to turn on/off when visitors opt in or out of tracking. We also leverage EventStream to enrich the data we collect so that we can build out much more customized visitor profiles. Additionally we have Tealium Customer Data Hub listen for A/B testing that we're running and then send data into Google Analytics so that we can monitor which experience was displayed and how it performed.
March 02, 2023
Tealium is a powerful tool for your arsenal
The ability for us to collect and manage identity data has increased, and our ability to optimize marketing has improved