Tealium Customer Data Hub.

The primary challenge for our business is the education of our product benefits and how it works. We started very simply learning how much content customers needed in order to buy, and following the data became more granular in order to understand specifically what content they needed. From there, we developed personalized journeys which identified what content customers had and hadn't seen, and using personalization; we're able to direct customers to the next step through personalized journeys. The 2nd challenge is retention; having acquired customers, we needed to keep them engaged and identify when they would potentially lapse. Customer Hub has also been an enormous competitive advantage here as we identified segments that were previously invisible to us and are now able to trigger activity to communicate at pivotal moments and lengthen and strengthen our customer relationships.

It's very hard to overstate the impact Tealium Customer Hub has had and continues to have on our business. At every step of the customer journey, we find opportunities to enhance efficiency and effectiveness. The move to 1st party data and choosing Tealium to help us was one of the best decisions we ever made. Whether it's advertising cost and effectiveness, retention, or engagement, there isn't a customer touchpoint that hasn't benefitted.