Item: Tealium Customer Data Hub
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Tealium Customer Data Hub has been useful for assisting a shift to server-side tagging within the organization and having a central place to coordinate customer data between various platforms. Additionally, having privacy features in tune with the needs of an organization in a highly regulated industry is a crucial portion of our integration.

Pros and Cons

Supporting server-side tagging
Integrating with a wide range of ad platforms and analytics platforms
Compliance with data privacy and governance regulations

More direct compatibility with Google products (i.e. what Google Tag Manager offers)
Easier access to help resources
Being able to search across multiple profiles

Most Important Features

Privacy
Integrations
Data enrichment

Return on Investment

Speeding up conversion implementation for time efficiency
Building and maintaining accuracy of retargeting and customer audiences to narrow focus and reduce wasted spend
Helping scale GA4 buildout

Support Rating

Generally responsive support team. Sometimes can be trickier to find your specific scenario cited in support forums but often you can find other users facing similar questions.

Customer Data Management

Server-side tagging features have been helpful in order to bypass some of the issues with 3rd-party cookies

Key Insights

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Likelihood to Recommend

Helpful in a scenario where users want to be able to sync large scale volumes of customer data, particularly in enterprise organizations. There is more of a learning curve to use it, so having team members with time and capacity to specifically support Tealium is helpful. The platform would be less useful for smaller organizations and also not cost effective there.

Useful Data Hub for Enterprise Solutions

Modules Used

Overall Satisfaction with Tealium Customer Data Hub