Lighting up our funnel with 6sense data
Updated June 18, 2024

Lighting up our funnel with 6sense data

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete clarity in which accounts, which people, what timing. We use 6sense across a buyer journey and is well loved and utilized by our AE's, SDR's and Marketing Teams.

Pros

  • Improve pipeline quality
  • Empower Sales/Marketing in actionable decisions
  • Provide the deepest transparency in accounts
  • Help create TAL Segments

Cons

  • Integration via Outreach is great - but we need more folks at 6sense who can train/coach sellers on how to use it.
  • 6sense dashboard can be overwhelming for leadership or newbies, a watered down version would be helpful for those who are not frequently in the weeds
  • higher ae engagement
  • higher sdr engagement
  • more visibility into deals
6sense affectionately calls this 'the dark funnel' and they do a fantastic job on matching anonymous signals to accounts when possible, better then any other abm tool i've personally used in my experience. These signals help drive decisions by our sales and marketing teams to progress conversations forward.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

In my opinion, if your team has been doing some facet of ABM before onboarding 6sense, it'll help you reach new heights in your strategy. However - if you have a team/person in place to train and strategize weekly and own 6sense internally. It's a focused and targeted tool, and needs someone equipped to dedicate the time to trickle down data at least weekly.

6sense Feature Ratings

Integrations with third-party software
7
Automated workflow & orchestration
7
3rd party intent signals
7
Downstream intent signals
7
Account identification
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
Automated routing and prioritization
8
Customer interaction histories
8
Syndicated content
8
Personalization
10
Engagement data tracking
8
Not Rated
Ad campaign creation
Not Rated
Display advertising
Not Rated
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
Not Rated

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