Item: Acquia DAM (Widen)
Rating: 8
Author: Megan Spaid

Use Cases and Deployment Scope

We used Widen to organize our marketing resources internally and to share them externally with our partners via the portals. We work with foodservice distributors, retailers, and restaurant owners to advertise our product. This platform allowed us to share our logo files, photos, videos, and training tools. We loved how we could organize our assets internally. It was more difficult to provide the "search" capabilities with our external partners via the portals. Widen had a good onboarding process with our team and did take feedback from us. However, there were just some functions and capabilities they could not provide so we ended up switching providers.

Pros and Cons

Adding Metadata
Version Control
Bulk Editing

Search Capabilities in Portals
Having to build our own images for use in portals to make it more visual

Return on Investment

Increased ability to share assets

Support Rating

We had a great experience onboarding with the Widen team. We worked with one person who guided our team through how to organize our assets. The process was easy and the launch went smoothly.

DAM System Solution

The Widen DAM system helped us evaluate all of our marketing resources to discover duplicates and outdated resources. It was easy to search through our assets and to share assets, especially in our email communications. That was one of our favorite features.

Alternatives Considered

Brandfolder and monday.com

We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability to share assets with direct links and the ability to add metadata upon upload.

Key Insights

Do you think Acquia DAM (Widen) delivers good value for the price?

Yes

Are you happy with Acquia DAM (Widen)'s feature set?

Yes

Did Acquia DAM (Widen) live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Acquia DAM (Widen) go as expected?

Yes

Would you buy Acquia DAM (Widen) again?

Other Software Used

monday.com, Brandfolder, Microsoft Teams

Likelihood to Recommend

Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.

Excellent DAM Option

Overall Satisfaction with Acquia DAM (Widen)