Item: Act-On Software
Rating: 9
Author: Greg McManis

Use Cases and Deployment Scope

Act-On is used primarily by marketing and sales as a tool to generate and communicate with leads. It helps us stay in contact with new and existing customers and drives brand awareness and education on our company's products. We are far from fully utilizing Act-On but are already realizing some of its benefits.

Pros and Cons

Lead Scoring
Visitor Tracking
Database Segmentation
Automated Processes

CRM Integration is limited
Reporting Options Appear Limited

Return on Investment

Prompt and automated follow-up on various business activities
Improves efficiency for management of leads from a variety of sources
Gives added clarity to quantity of new leads generated, and a method for evaluating their quality

Alternatives Considered

Constant Contact

Act-On offers significantly improved functionality and a far more robust platform. It does numerous things that Constant Contact doesn't even try to accomplish. I can do everything I used to do in Constant Contact with Act-On, and have expanded my capabilities significantly.

Other Software Used

Microsoft Dynamics CRM, Adobe Photoshop, Adobe Marketing Cloud

Likelihood to Recommend

Act-On is fully capable of doing most functions expected of a marketing automation platform. For a small business, it has an enormous amount of potential to expand capabilities. The expansiveness of the possibilities is also what makes it difficult, making it difficult sometimes to know where to start. Act-On may be able to provide additional support advice in this regard. Additionally, integration with Microsoft Dynamics CRM is limited.

Act-On Expands Our Capabilities

Overall Satisfaction with Act-On