Overall Satisfaction with ActiveCampaign
I am using it for CRM and for email marketing. What I love is that you can have both in one place and target your marketing efforts much more effectively.
- It allows you to really customize your email marketing approach to make sure that the right people get the right content.
- It is a very good tool to also do your CRM.
- I love the potential of automation where you can have different funnels running at the same time. All customized to the specific prospect.
- I find navigating sometimes a bit cumbersome and I tend to open multiple windows as a result.
- It takes a bit of tweaking to receive notification about new subscribers. This is not as easy as turning something on or off if I recall correctly.
- I would love to see a bit more flexibility in the email editor. It is good but it could be better.
- I haven't been using it for very long but it gives me the tools to better identify and segment my audience.