ActiveCampaign helps you customize and tailor your marketing approach
Updated May 17, 2021

ActiveCampaign helps you customize and tailor your marketing approach

Shorombo Mooij | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I am using it for CRM and for email marketing. What I love is that you can have both in one place and target your marketing efforts much more effectively.
  • It allows you to really customize your email marketing approach to make sure that the right people get the right content.
  • It is a very good tool to also do your CRM.
  • I love the potential of automation where you can have different funnels running at the same time. All customized to the specific prospect.
  • I find navigating sometimes a bit cumbersome and I tend to open multiple windows as a result.
  • It takes a bit of tweaking to receive notification about new subscribers. This is not as easy as turning something on or off if I recall correctly.
  • I would love to see a bit more flexibility in the email editor. It is good but it could be better.
  • I haven't been using it for very long but it gives me the tools to better identify and segment my audience.
AC is far more advanced and has far more features that allow you to customize your marketing approach. Mailchimp is more basic.
For anyone who wants to tailor his marketing approach.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
2
Social profile integration
1
Dashboards
6
Standard reports
3
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated