Does what I need it to do
August 21, 2020

Does what I need it to do

Jason Rosado | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign as my broadcast and autoresponder email platform in my business, which provides coaching and mentoring to service-based small business owners who want to streamline and reduce the amount of work on their plate, create superstar employees, and take stress-free vacations and time away from the office as they watch their business grow by 50%-1200% and spend more time with their family. Using AC allows me to better focus on being a great coach for my network and clients.
  • I like the visual drag and drop dashboard for creating and maintaining autoresponders.
  • AC integrates with my other systems and platforms such as LeadPages, StealthSeminar, WordPress.
  • There is list segmenting so I can filter in or out whom I want to receive specific campaigns.
  • AC should come up with a mobile interface. It's sorely missing.
  • I would love it if I could send an email to my distribution lists directly from Outlook desktop and/or mobile.
  • I have been able to make sales from broadcast messages I've sent to my list through ActiveCampaign.
  • AC is an integral part of my marketing funnel, bringing me new clients and growing my subscriber list.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

No

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

AC is easier to use, has more useful features.
Having used Constant Contact and Mailchimp before, ActiveCampaign is a much better solution—easier to use and better functionality than both of these.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated