1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign
Highly impressed with Active Campaign's ease of use as a CRM and automated yet custom email marketing tool.
Updated December 21, 2021

Highly impressed with Active Campaign's ease of use as a CRM and automated yet custom email marketing tool.

Ryan Ploeger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign makes one-to-one email marketing, automated email campaigns and sales follow-up tasks much easier to manage than without. A lot of information regarding what a customer is interested in and what they are not can be saved and used in order to provide personalized and more specific emails to current and potential customers. We provide 360° Product Photography software and photography equipment. Active Campaign's ability to tailor and customize how we use it is very helpful. Many mundane and repetitive tasks are done with their platform while having helpful sales data and usage info to know what works and what needs improvement in our email marketing. The customer service has been as good as I've ever dealt with. The excellent help center has answers to almost everything you ever want to know. Their YouTube channel and tutorials are very helpful. Highly recommended.
  • Automating tasks
  • Ability to schedule and set reminders for tasks
  • Automated email campaigns
  • Customer Service
  • Servers were slow at one point but was recently improved and fixed.
  • Increase the features of crafting emails to be as powerful as Outlook and make a one-stop-shop.
  • Huge time saver and efficiency improvements.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Microsoft 365 (formerly Office 365), Skype, GoToConnect (formerly Jive)
Automated email marketing campaigns are what Active Campaign is best at.
Customer Relationship Manager (CRM) is also a huge strength of this platform.
The ability to test what works and doesn't in your marketing is excellent.
The power of its one-to-one emailing can be improved.

ActiveCampaign Feature Ratings

9.4
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.3
Dashboards
9
Standard reports
9
Custom reports
10
9.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated

Using ActiveCampaign

4 - Sales consultant and email marketing
4 - Intermediate level and normal amount of patience needed to train yourself on how to use the software properly. If the time is taken to learn the tool, it will be highly rewarding.
  • Email marketing campaigns
  • CRM
  • Sales follow up tasks
  • Personalized email effectiveness testing