Item: ActiveCampaign
Rating: 7
Author: Richard Cowell

Use Cases and Deployment Scope

I have been using ActiveCampaign for almost two years. I use it to keep in touch with my clients.
The easy-to-use email builder is effective at creating popping content without the need for high-level skills. I have connected my [ActiveCampaign] account to my WordPress website which allows me to easily grow an email list without the need to input details manually.

Pros and Cons

Help guides on how to use.
Easy-to-use email builder.
Creating and managing new email lists.
Segmenting lists.

Funnel building information.

Return on Investment

Currently, not a lot. I expect this to change as I push my newsletter and blog.

Alternatives Considered

Mailchimp and Twilio SendGrid

I prefer the list management on ActiveCampaign. It is easier to set up segments and send them to a specific niche. The email build is slightly easier to use on Active Campaign, but only marginally, as both Mailchimp and sendgrid make this easy for any user.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Mailchimp

Likelihood to Recommend

[Active Campaign] is not suited if you are just starting out building email lists. There are free alternatives for small email lists which are just as effective. It is better suited for people/organizations with a growing list who need better options and management functionality.

ActiveCampaign - An easy way to nurture an audience

Software Version

Overall Satisfaction with ActiveCampaign