ActiveCampaign is great!
September 08, 2021

ActiveCampaign is great!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use Active Campaign for my monthly newsletters and my clients newsletters. We absolutely love the easy drag and drop method and the look of the emails when they go out. My clients have all been happy with the way that their emails have turned out to their clients and we have great open rates.
  • Drag and Drop
  • Ease of Use
  • Look
  • Reporting
  • Tags
  • Downloads
Active Campaign is great compared to the platforms that I have used. Mailchimp is also fairly easy to use but isn't as pretty in the email content; however it does have better reporting. Convert kit has a higher deliverable rate due to it being mainly a text email service provider.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I recommend Active Campaign currently to all of my clients. I enjoy the ease of use which is what the majority of my clients also really like. It is simple and effective and creates beautiful emails that have high deliverability rates.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
6
Mobile optimization
10
Email deliverability reporting
6
List management
7
Triggered drip sequences
7
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
7
Social profile integration
10
Dashboards
6
Standard reports
6
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated