Item: ActiveCampaign
Rating: 10
Author: Stephanie Herrera

Use Cases and Deployment Scope

Currently, we use Active Campaign for two companies: Escuela de Arte Online LLC and Nissimoo Enterprises LLC. We use it mainly for automation and autoresponders since it allows us to maintain an ongoing conversation with our current clients and to warm up new clients with welcome emails, downloads, freebies, discounts, and whatnot. Also, AC integrates seamlessly with all our other platforms so the process of taking new people through our customer journey and turning them into returning clients is fairly easy and automated.

Pros and Cons

Automations
Auto responders
Campaigns
Integrations with other platforms

Price per contacts
Some automation instructions
Form customization
Improve the user experience for Deals

Return on Investment

Abandoned cart sales went up about 30% with automations
From a 200 contact list, we generated $200 on a very simple campaign. A dollar per contact with an open rate of 40% which was really good.
We’ve earned a lot of client trust by sending notification emails for their purchases, shipping information, and general tracking.

Alternatives Considered

Mailchimp

Everything we sent with Mailchimp ended up in spam. We’re not sure why, maybe it even wasn’t the program's fault but it happened. The minute we changed to AC the open rate of our emails skyrocketed. Also, it was a lot easier to use and understand. The user experience design of the platform is very intuitive, while with Mailchimp we had a hard time understanding where to go to get things done. In AC we had the option of changing from where the emails were being sent, which also looks a lot more professional and clean. And above all: automation in AC are the best.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Shopify, ClickFunnels, Thinkific, Zapier

Likelihood to Recommend

We completely love Active Campaign for the automation. We use Shopify for both of our stores, both with physical products, and AC makes it a breeze to send new customers an entire path of several emails without having their emails in a specific list, which we find really useful. Contacts that aren’t in a list are not counted within the total contacts you get from AC, so you could have much automation for thousands of customers. If you need to send a specific campaign, let’s say a special discount for Mother’s Day, then you do need to have your contacts on a list.

Solid, robust and economic solution for your business!

Software Version

Overall Satisfaction with ActiveCampaign