Item: ActiveCampaign
Rating: 9
Author: Ginette Tessier

Use Cases and Deployment Scope

ActiveCampaign is used to house all existing and potential clients within my company. I use it for regular weekly communications and also for ad hoc marketing campaigns and promotions.

Pros and Cons

Tags
Automations
Conact imports

Tag hierarchy would be a great improvement
Sometimes contacts get stuck in automations with wait steps
Random movement of various functions to different places isn't always as helpful as they clearly think

Return on Investment

[ActiveCampaign] has allowed me to siphon off activity to team members, freeing up at least five hours a week.
My knowledge of the tool has meant I've been able to earn at least £20k from clients needing help with using it over the last year.

ActiveCampaign is by far superior to Mailchimp in every way except cost! But that's fine as you can't expect such an important tool to be free if you are also expecting to charge for your own services.
It's easier to use, to learn, and to find what you need.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Zoom, Camtasia, Adobe PhotoShop

Likelihood to Recommend

[ActiveCampaign] works really well for small business owners who are looking to have some level of automation in what they do with the sales and onboarding processes. It is possible to create some pretty complicated automation sequences that you can mostly rely on to work without issue. I wouldn't expect it to be able to deal with more complicated pipeline information including conversion statistics though.

Great Tool for the More Experienced Small Business Owner

Software Version

Overall Satisfaction with ActiveCampaign