Great value and a lot of benefit if you use it correctly.
September 08, 2021

Great value and a lot of benefit if you use it correctly.

Tyler Forte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is a great 'all-in-one' marketing platform. We currently use AC for our CRM and marketing automation emails. The best thing about AC is it allows your to scale your marketing efforts with their robust automation library. The learning curve is a little more than a typical CRM but they have a good support team and article archive. It's an extremely powerful marketing software if you know how to use it.
  • Marketing automation
  • CRM
  • Customer success
  • Email templates
  • SMS marketing user experience
  • Allow our marketing to be more personalized
  • Allows our sales team to only focus on SQLs
Way better than Follow Up Boss. Definitley missing a few features that Hubspot has but Hubspot is also 2x-3x the cost.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Well suited for small to medium-sized businesses. Can't really speak to how well it would work for a large fortune 500 company. Great for marketing automation but not the best if you are trying to design fully custom emails. Their email templates could use some work.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
7
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
5
Event/webinar marketing
5
Social sharing and campaigns
5
Social profile integration
8
Dashboards
5
Standard reports
8
Custom reports
3
API
8
Role-based workflow & approvals
9
Customizability
4
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated