Amazing Email Marketing Tool, you won't be disappointed
September 10, 2021

Amazing Email Marketing Tool, you won't be disappointed

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign on daily basis on our business.

We are in the travel marketing industry so we create sales funnel to attract new potential travelers and then we send them specialized emails campaigns based on their travel preferences.

It also helps us to keep in communication with our regular customers to send email campaigns to promote a discount for our existing products or a new release.

So, it's one of our main tools to segment new and regular clients.
  • Client segmentation
  • Integration with other software and apps
  • Automations (You can create an amazing marketing campaign based on "if" and "then")
  • Email design. The emails are ok and you can make them look pretty, but it's not that simple.
  • Increase of traffic to the site
  • Increase of clients
  • Increase of engagement
  • Increase of brand recognition
ActiveCampaign is a more robust tool that offers a lot more of customization and options, it's like having a mini CRM without actually having one, cause if you use the tags properly you can see and know exactly what your audience does on your site and which products do they buy.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

They always say the money is on the email list so ActiveCampaign is the perfect tool to segment and create a drip content campaign, for example:
  • A user subscribes to your email list cause he read or saw a post about traveling to Paris
  • The user start receiving emails about the trip to Paris (hotel suggestions, attractions, discounts...etc)
  • If you have a travel guide to Paris you can promote it to this user.
  • If the user bought your travel guide then you can send him another type of content or a VIP content
You can repeat the process for as many "destinations" as you want. Now, instead of "Paris" use any topic or product you sell on your business.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
10
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated