Great tool combining email marketing, CRM and pipeline software
September 10, 2021

Great tool combining email marketing, CRM and pipeline software

John Corcoran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

The whole team is using it and it helps with contact management and email marketing.
  • Collect all of our contacts in one place
  • Email blasts
  • Email newsletter
  • Deal pipeline
  • Confused about how to easily retrieve contacts entered through a form
  • Building campaigns is complex
  • More advice on email marketing
  • Saved us money on separate pipeline software
Both expensive and clunky; AC is more simple and easy to use

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We were able to cancel our separate pipeline software and just have one app which is email marketing, CRM and pipeline software.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated