Item: ActiveCampaign
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We actively use ActiveCampaign across the whole organization, mainly for sending campaigns and automating the business. It is a great tool, very easy to use, and with lots of benefits, for example, if you want to know at which stage the deals currently are, you can do so and follow up accordingly. We used other tools in the past, but this one is the most complete by far.

Pros and Cons

Automations
Campaigns
Reporting
User friendly

Sometimes the page gets frozen
Sometimes cannot scroll down properly

Return on Investment

Automations are great and save us a lot of time

Alternatives Considered

HubSpot CRM

Way more expensive than ActiveCampaign

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

ScheduleOnce, Zapier

Likelihood to Recommend

It's is a great tool if you want to automate your business, once the automation is created, ActiveCampaign will do the rest for you. You can create deals and tasks and the main dashboard will show you all your leads recent activity (whether they have opened your email, subscribed to your newsletter, unsubscribed, etc..). It also provides you with a huge range of reports by contact, deals, goals, custom... Another great thing is that you can also create landing pages, so no need to use different tools, you can do it all from here.

Great tool if you are looking to automate your business!

Software Version

Overall Satisfaction with ActiveCampaign