Item: ActiveCampaign
Rating: 9
Author: Sarah Patterson

Use Cases and Deployment Scope

I use it to collect and filter leads into their relevant categories and for sending weekly newsletter style emails and sales emails. I needed a platform that could collect emails through various lead magnets and we able to analyse and filter these leads down the correct email sequence that was relevant for them and encouraged greater conversion and sales depending on what they were interested in.

Pros and Cons

Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options

Sometimes the email creation can be glitchy and the font size drastically changes
Copying copy into the email builder always requires clearing the format
The opt in/sign up pages aren't super aesthetically pleasing in the lower cost memberships

Return on Investment

Encouraged more sustainable sales
Quickly builds client know, like, trust factor

Alternatives Considered

Mailchimp

I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Mailchimp, Canva

Likelihood to Recommend

ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.

ActiveCampaign for small business

Software Version

Overall Satisfaction with ActiveCampaign