Love using ActiveCampaign
December 08, 2023

Love using ActiveCampaign

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for my sales funnel and newsletters. It's easy to link to my website forms and I love the way you can immediately see who subscribed and clicked on links. My virtual team set up automation and newsletters. It's easy to create drafts, schedule emails, and make automation look easy.
  • Visual representation of automation
  • Stats on the Home dashboard
  • Pricing: much higher than alternatives
  • Segmentation
  • Insights into what people click on
  • Insights into unsubscribes when added to funnels
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people who recently (un)subscribed or clicked on links.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you want flexibility in automation, you have many options.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Landing pages
7
A/B testing
10
Mobile optimization
2
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
9
Customizability
10
Third-party software integrations
10