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ActiveCampaign has simplified my life so I can focus more on my clients
Updated January 06, 2024

ActiveCampaign has simplified my life so I can focus more on my clients

Suzie Flynn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for tracking my leads and revenue into my business. It's also heavily [used] if to campaigns and the automation features and tags really help me keep track of different leads that come into my business and what stage they're at in my funnel. I send weekly newsletters and sales emails to my audience and use the reporting tools to track all this information, which is really useful at the end of the month when I track my metrics.
  • Deals in ActiveCampaign is amazing as it allows you to track your leads and revenue for each of your clients
  • I love the automation feature on ActiveCampaign. It really simplifies my life and automates so much stuff for me so that I'm not feeling hectic and dropping balls in my day
  • I love the campaign feature and how easy it is to create a newsletter using the blocks or templates provided.
  • Being able to link Calendly with ActiveCampaign so that the questions my leads answer in the Calendly form then get populated into the notes section of AC.
  • It's helped me get sales in my business
I used to use MailerLite before and it has a lot less functionality and a lot less support than what I receive via ActiveCampaign. It felt more clunky and more difficult to use. ActiveCampaign is more intuitive and easier to learn and provides a wealth of features.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

The support is second to none, it's easy to use and find your way around. The biggest win for me is the functionalities it provides as it makes my life so much easier and simplified. I don't have to think about so much on my daily basis so I can think about scaling my business.

ActiveCampaign Feature Ratings

8.2
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
8
Triggered drip sequences
8
8.5
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
8
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.2
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
9
Third-party software integrations
Not Rated

Using ActiveCampaign

1 - CEO of business
Not applicable.
  • CRM
  • Weekly newsletter and blog
  • Communicating sales offers
  • Building relationships
  • Not applicable
  • Segmenting my list
  • Split testing
It gives me everything I need at a reasonable price

Evaluating ActiveCampaign and Competitors

Yes - Mailerlite
  • Integration with Other Systems
  • Ease of Use
I wouldn't

ActiveCampaign Implementation

ActiveCampaign Support

Brilliant - being able to jump on a video call and go through things step by step is invaluable
ProsCons
Quick Resolution
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Problems left unsolved
Escalation required
Need to explain problems multiple times
Slow Initial Response
No, not at this stage. Maybe when my business scales more.
Helping me with an urgent campaign during a launch.

Using ActiveCampaign

It's easy to use and I get the support I need if I do get stuck.
ProsCons
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Requires technical support
Inconsistent
Cumbersome
Lots to learn
  • Campaigns
  • Not applicable