Item: ActiveCampaign
Rating: 10
Author: Suzie Flynn

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

I use ActiveCampaign for tracking my leads and revenue into my business. It's also heavily [used] if to campaigns and the automation features and tags really help me keep track of different leads that come into my business and what stage they're at in my funnel. I send weekly newsletters and sales emails to my audience and use the reporting tools to track all this information, which is really useful at the end of the month when I track my metrics.

Pros and Cons

Pros

Deals in ActiveCampaign is amazing as it allows you to track your leads and revenue for each of your clients
I love the automation feature on ActiveCampaign. It really simplifies my life and automates so much stuff for me so that I'm not feeling hectic and dropping balls in my day
I love the campaign feature and how easy it is to create a newsletter using the blocks or templates provided.

Cons

Being able to link Calendly with ActiveCampaign so that the questions my leads answer in the Calendly form then get populated into the notes section of AC.

Return on Investment

It's helped me get sales in my business

Alternatives Considered

MailerLite

I used to use MailerLite before and it has a lot less functionality and a lot less support than what I receive via ActiveCampaign. It felt more clunky and more difficult to use. ActiveCampaign is more intuitive and easier to learn and provides a wealth of features.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Asana, Trello, Google Drive

Likelihood to Recommend

The support is second to none, it's easy to use and find your way around. The biggest win for me is the functionalities it provides as it makes my life so much easier and simplified. I don't have to think about so much on my daily basis so I can think about scaling my business.

ActiveCampaign Feature Ratings

CRM
Weekly newsletter and blog
Communicating sales offers
Building relationships

Innovative Uses

Not applicable

Future Planned Uses

Segmenting my list
Split testing

Likelihood to Renew

It gives me everything I need at a reasonable price

Evaluating ActiveCampaign and Competitors

Products Replaced

Yes - Mailerlite

Key Differentiators

Integration with Other Systems
Ease of Use

Evaluation Lessons Learned

I wouldn't

ActiveCampaign Implementation

Implementation Rating

Very smooth

Implementation Details / Implementation Partner

Don't know

Implementation Issues

Not applicable

ActiveCampaign Support

Support Rating

Brilliant - being able to jump on a video call and go through things step by step is invaluable

ActiveCampaign Customer Support Pros and Cons

Pros	Cons
Quick Resolution Knowledgeable team Kept well informed Immediate help available Support cares about my success	Poor followup Problems left unsolved Escalation required Need to explain problems multiple times Slow Initial Response

Using ActiveCampaign

Usability

It's easy to use and I get the support I need if I do get stuck.

Usability Pros and Cons

Pros	Cons
Like to use Easy to use Well integrated Quick to learn Feel confident using	Unnecessarily complex Requires technical support Inconsistent Cumbersome Lots to learn