Overall Satisfaction with Adobe Campaign
We use Adobe Campaign Standard for ad hoc email campaigns and segmenting the right audience. We also use it for always-on flows with reaching the right audience. Moreover, we use Adobe Campaign Analytics for evaluating campaign performance during and after campaigns. We create between 2-5 email campaigns per week for one client with approximately 50-250,000 e-mail receivers. So this products has a real business impact. If we were to send out emails for this large audience, we would not be able to reach them with 1-1 emails. Moreover, the company is highly complex, so we need the ability to make advanced segmentation and this solves Adobe Campaign Standard easily for us.
- Advanced segmentation
- Structured folder structure
- Works well for big companies
- Reliable technology
- Complex segmentation for large companies demands documentation on segmentation triggers, because they are not always easy to understand
- Sometimes it is difficult to login to Adobe Campaign
- Too many options makes it difficult for beginners
- One email campaign generated 624 orders
- One lead generation campaign generated 124 leads
- Higher return on investment year on year
Adobe Campaign Standard has a lot of segmentation options out of the box and a lot better analytics. Pardot is a lot more listbased, where with Adobe Campaign, you can do complete customized segmentation, such as all permissions in base A who are currently customers of this specific product, or has not been active for the past 3 months.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Campaign go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Campaign again?
Yes