Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Marketo is by far the most intuitive, and powerful marketing automation platform on the market today. How do I know? We've tried others! We utilize Marketo Engage for email marketing, web personalization, and lead management.

Pros and Cons

Lead management.
Great reporting and analytics to ensure program success.
Intuitive interface.
Simple Salesforce integration.

It would be nice to see the flow steps in a more visual manner (flow chart) or easily export it as such. It helps when explaining a program.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

Introduce new products, increase sales of existing products, cross-sell to existing contacts, and nurture leads to the point of purchase.

Alternatives Considered

Salesforce Marketing Cloud Email Studio and Salesforce Marketing Cloud Data Studio

I think that Salesforce's Data Studio produces better results, but the Marketo email marketing platform is far superior to Salesforce Email Studio.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo Engage is a powerful tool. I recommend it for enterprise use for medium to large businesses. I would also recommend starting small, don't get all the bells and whistles right away. Prove to yourself that you can use the basics of the platform first before trying to add more complicated items like web personalization.

Get Marketo - You won't regret it.

Modules Used

Overall Satisfaction with Adobe Marketo Engage