One of the best marketing automation softwares on the market
April 20, 2022

One of the best marketing automation softwares on the market

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

We use Marketo for a variety of purposes, including but not limited to keeping our customers engaged and reselling to them lead acquisition and forms multi-touch tracking and attribution creating email nurture campaigns keeping Sales Reps informed of activities and status of customers through scoring sales enablement landing page creation

Pros

  • Dynamic content and snippet features
  • Landing page and email builders
  • Ability to clone assets, automations, entire campaigns

Cons

  • Ability to customise links for assets
  • Marketo Sales Insight should be a native feature
  • Email builder could be improved to have more out-of-the-box modules
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
Launch a product successfully, create demand, and build adoption Upsell existing customers Cross-sell relevant products to existing customers Lead acquisition through Marketo forms, optimizing as time goes on
Pardot and Marketo are extremely powerful marketing automation softwares. Marketo was selected as it had more customization and more flexibility in the creation of emails, landing pages, automation, and campaigns.
Not available
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

One of the best Marketing Automation softwares on the market and covers the majority of needs for digital marketers. It is great for medium to large enterprise businesses, but it would be overkill for smaller businesses as there is so much functionality to make use of. In the future, it would be good to see more of the extras become out-of-the-box features.

Adobe Marketo Engage Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
7.0
Calendaring
5
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
8.7
Dashboards
6
Standard reports
10
Custom reports
10
9.6
API
Not Rated
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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