Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Marketo for a variety of purposes, including but not limited to keeping our customers engaged and reselling to them lead acquisition and forms multi-touch tracking and attribution creating email nurture campaigns keeping Sales Reps informed of activities and status of customers through scoring sales enablement landing page creation

Pros and Cons

Dynamic content and snippet features
Landing page and email builders
Ability to clone assets, automations, entire campaigns

Ability to customise links for assets
Marketo Sales Insight should be a native feature
Email builder could be improved to have more out-of-the-box modules

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Prospecting / New Business

Launch a product successfully, create demand, and build adoption Upsell existing customers Cross-sell relevant products to existing customers Lead acquisition through Marketo forms, optimizing as time goes on

Alternatives Considered

Pardot

Pardot and Marketo are extremely powerful marketing automation softwares. Marketo was selected as it had more customization and more flexibility in the creation of emails, landing pages, automation, and campaigns.

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

One of the best Marketing Automation softwares on the market and covers the majority of needs for digital marketers. It is great for medium to large enterprise businesses, but it would be overkill for smaller businesses as there is so much functionality to make use of. In the future, it would be good to see more of the extras become out-of-the-box features.

One of the best marketing automation softwares on the market

Modules Used

Overall Satisfaction with Adobe Marketo Engage