Marketo is a nice option for a b2b.
September 23, 2022

Marketo is a nice option for a b2b.

Axel Holmes | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We use it as a marketing cloud b2b integrated with Salesforce as a campaign manager; it seems to work fine, but it is hard to get things customized as we try to develop new templates, and most of the team does not know HTML is a must if you want to edit things in Marketo. Also, some of the use cases are hard to implement as Marketo does not have a lot of out-of-the-box content.

Pros

  • Hard to edit HTML.
  • One field to sync contacts.
  • Emails can't be address to secondary email address.

Cons

  • Better templates.
  • Better use for non technical users.
  • Better guides.
  • Product Launches
  • Customer Service
We are using Marketo for planning events, it's hard to integrate with nonnative tools, but the function inside Marketo is perfect. We also use a lot to warm up the leads and, after that, send the information to the CRM and the sales lead. The models of scoring and the possibility to create many of them are amazing.
10,000 to 25,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

No

It is suitable for users that have no experience in marketing cloud and need to take their first step but not develop big scenarios. It can be very useful if your campaign is exactly as planned for the programmers in Marketo; otherwise, it will be hard to carry out. It's easy in some cases.

Adobe Marketo Engage Feature Ratings

5.7
WYSIWYG email editor
1
Dynamic content
6
Ability to test dynamic content
7
Landing pages
4
A/B testing
6
Mobile optimization
3
Email deliverability reporting
9
List management
10
Triggered drip sequences
5
8.5
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
10
7.5
Calendaring
6
Event/webinar marketing
9
2.0
Social sharing and campaigns
2
6.3
Dashboards
8
Standard reports
7
Custom reports
4
2.2
API
7
Role-based workflow & approvals
1
Customizability
1
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
2

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