Marketo is a nice option for a b2b.
September 23, 2022
Marketo is a nice option for a b2b.
Score 5 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
Overall Satisfaction with Adobe Marketo Engage
We use it as a marketing cloud b2b integrated with Salesforce as a campaign manager; it seems to work fine, but it is hard to get things customized as we try to develop new templates, and most of the team does not know HTML is a must if you want to edit things in Marketo. Also, some of the use cases are hard to implement as Marketo does not have a lot of out-of-the-box content.
- Hard to edit HTML.
- One field to sync contacts.
- Emails can't be address to secondary email address.
- Better templates.
- Better use for non technical users.
- Better guides.
- Product Launches
- Customer Service
We are using Marketo for planning events, it's hard to integrate with nonnative tools, but the function inside Marketo is perfect. We also use a lot to warm up the leads and, after that, send the information to the CRM and the sales lead. The models of scoring and the possibility to create many of them are amazing.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
No
Did implementation of Adobe Marketo Engage go as expected?
No
Would you buy Adobe Marketo Engage again?
No