Item: Adobe Marketo Engage
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use it as an internal CRM to manage data, subscription of users and to automate email campaigns.
we also use it for data processing, data cleaning using automated smart campaigns.
We also use it for data segmentation. I think the product helps easily segment the data based on user interactions, user profile and push automated sequences to target the audience efficiently. I as a data analyst use the tool for reporting on web, email analytics, segment the data, clean-rewrite data using Marketo.

Pros and Cons

It's efficient in tracking web activities (cookies)
It's easier to set-up automated email sequences
It actually processes activities in an efficient irrespective of having duplicates

The Smart list feature can be implemented as a flow chart pick and drop (easier to evaluate the conditions)
The email open tracking sometimes doesn't work, though it registers an email click activity.
The duplication issue that occurs between Marketo and Salesforce

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

We want to use Marketo Engage to target the right audience in an effective manner ( customer behaviour) to send out emails and attain more engagement from the users to drive the product usage.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Use of Campaign Programs to track chain of smart campaign email activities is quite useful. The email analytic insights when used efficiently with proper segmentation is simple and powerful for good insights.

Getting Unique Email delivered counts over a time-period would be good to have as a ready to use metric because lot of marketing strategies depends on these numbers.

Marketo is one of the best tools in the market

Modules Used

Overall Satisfaction with Adobe Marketo Engage