Lot's of opaque functionality from an engineering side, not an easy integration
February 09, 2023

Lot's of opaque functionality from an engineering side, not an easy integration

Lasse Nordahl | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

We use Marketo Engage for lead management on our cloud product and across the organization. Specifically for keeping track of sign ups and syncing to Salesforce. This is done through an integration with Segment.

Pros

  • Salesforce Sync
  • Lead Database
  • Segment Integration

Cons

  • In my opinion, the UI is confusing, slow, and often has bugs
  • Integrations are unclear for testing and tracing
  • Navigation has a lot of room for improvement
  • Lead duplication is not easy to manage
  • User traits are difficult to manage with existing schema
  • Permissions are not easy to understand
  • Lead Management
The sales outcomes would be driving growth and conversion by connecting marketing campaigns to user signups on our cloud products. I think it handles the lead generation well in the case outside of my organization? Again, in my opinion it doesn't facilitate the goals from engineering as there is a ton of opaque behaviors and difficulty debugging.
25,000 to 100,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

No

From an engineering perspective, it's difficult to understand the context when Marketo should be used. It seems to handle Salesforce syncing pretty well, and keeps information up to date between the two. If we're talking about a direct user to lead generation pipeline, it feels like an unnecessary middleman. Again this is from engineering, and I don't fully understand the business context of it. I'd choose a different product or build our own lead generation pipeline over integrating it as a tool, as it's just caused unnecessary confusion and wasted a lot of dev time debugging issues.

Adobe Marketo Engage Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
3.7
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
1
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
1.8
API
2
Role-based workflow & approvals
1
Customizability
1
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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